Johnnell Theresa Nidoh
Summary
Entrepreneurial and accomplished leader with over 20 years in the Professional Hair Industry, blending creativity, strategy, and a deep passion for beauty. Rooted in the salon world since childhood, I have journeyed from sweeping floors to leading transformative initiatives. As the National Director of Salons at Nutrafol, I am shaping the evolution of holistic hair health and wellness. Driven by emotional intelligence, empathy, and innovation, I pride myself on leading with heart and achieving tangible results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
National Director, Salons
Nutrafol
08.2019 - Current
- Salon Presidents Club Winner for three consecutive years (2022, 2023, and 2024).
- Generated revenue of over $8 million by creating ProSalon partnerships exceeding 6,000.
- Crafted strategic plans for mission advancement, encompassing product pipeline and brand positioning.
- Analyzed product portfolio performance, informing education strategies and new initiatives
- Managed a team of 8 direct reports; led contract negotiations, partnerships, and created an impactful education platform
Head of Salon Strategic Development
Prose
09.2018 - 08.2019
- Crafted and executed North America salon acquisition plans for 200+ salons, retail, and new business
- Designed Prose Ambassador Program for LA and NYC, hosting events and creating engaging pop-ups
- Developed salon training manuals with the Director of Education
- Conducted competitor analysis to identify market opportunities and shape strategies in collaboration with Brand Marketing & Product Development
Distribution, Salons
DevaCurl
07.2014 - 09.2018
- Managed $30MM in revenue through 5 independent distributors, retail channels, and field education
- Secured exclusivity partnerships, exceeding sales goals (e.g., $0 to $1.65MM in Mid Atlantic)
- Drove a 113% increase in annual sales for West Coast accounts
- Partnered cross-functionally with Marketing, Operations, and Education to enhance the sales experience
Director, Salons
Estee Lauder (Bumble and bumble)
09.2011 - 09.2012
- Directed new salon business programs, overseeing $65MM total revenue across North America/Canada
- Coached and developed New Business Managers, driving sales growth and team performance
- Enhanced top-line growth while maintaining a healthy P&L
Education
Master of Business Administration (MBA) - Marketing/International Business
Wilkes University
Wilkes-Barre, PA01.2006
Bachelor of Business Administration - Marketing, Dance Education
Wilkes University
Wilkes-Barre, PA01.2003
Skills
- Training Education
- Business Development
- Brand Strategy
- Professional Beauty Retail
- Product Launch Strategy
- Execution Team Building
- Leadership Development
- Salon Beauty Distribution
- Direct Sales
- Interpersonal Skills
- Presentation Skills
- Microsoft Office Suite Apple software
Certification
RYT 200 + Yoga Nidra + Trauma-Informed Yoga (40 CEUs)
Timeline
National Director, Salons
Nutrafol
08.2019 - Current
Head of Salon Strategic Development
Prose
09.2018 - 08.2019
Distribution, Salons
DevaCurl
07.2014 - 09.2018
Director, Salons
Estee Lauder (Bumble and bumble)
09.2011 - 09.2012
Master of Business Administration (MBA) - Marketing/International Business
Wilkes University
Bachelor of Business Administration - Marketing, Dance Education
Wilkes University
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