Johnnie Haley
San Diego,CA
Summary
Experienced in team management and creative direction, with a strong track record of enhancing collaboration between creative and operational teams. Demonstrated success in leading cross-functional teams to achieve measurable outcomes and drive innovation. Proven ability to strengthen operations and promote creative development, resulting in increased revenue and improved project performance.
Overview
9
9
years of professional experience
Work History
Contract, Project Management & Marketing Consultant
Thrive Superfoods
Los Angeles, USA
05.2024 - 10.2024
- Spearheaded strategy and brand development through effective team meetings.
- Oversaw project management tasks and established clear timelines.
- Generated high-impact marketing emails, SMS campaigns, and product designs.
- Enhanced brand visibility by developing targeted marketing strategies.
- Collaborated cross-functionally to ensure alignment with overall business goals.
- Created engaging content across digital platforms, including social media.
- Provided guidance to team members regarding the tasks assigned to them.
- Designed email campaigns that achieved notable open and click-through rates.
Creative Director, Divisional VP
Creative Softwares / Live More Media
Austin, USA
12.2021 - 05.2023
- Scaled startup operations through strategic partnerships with business owners and executive oversight.
- Directed executive team in performance reviews and strategic planning initiatives.
- Collaborated with cross-functional teams to ensure cohesive project execution and vision alignment.
- Mentored creative team, providing guidance on concepts and execution techniques.
- Oversaw production of visual content that enhanced brand identity through multimedia assets.
- Proposed concepts using rough sketches, storyboards, or mood boards for effective communication.
- Facilitated development of innovative brand strategies within the creative team.
- Worked with engineers to improve user experience and provide feedback.
- Managed creatives, designers, and project managers to achieve daily objectives and special projects.
Production Specialist
Self-employed
Hybrid, USA
01.2017 - 01.2020
- Storyboarded, filmed, and produced product advertisements for brands, delivering comprehensive creative solutions.
- Collaborated with clients including Red Bull Records, Skyscanner, Netflix, and Wanderlust Festival.
- Troubleshot production challenges and implemented effective solutions to maintain progress.
- Adhered to strict timelines while ensuring timely delivery of high-quality products.
On-Call Project Management & Production
Haley Entertainment, LLC
Remote, USA
08.2015 - 12.2024
- Collaborated with Artist Gavin Haley’s management team on creative consulting for tours and album releases.
- Coordinated major projects, ensuring alignment with brand objectives.
- Delivered innovative ideas and solutions to improve team performance and outcomes.
Retail Sales / Shift Lead
Aviator Nation
Malibu, USA
10.2016 - 01.2021
- Achieved top revenue performance while delivering exceptional customer service.
- Supervised daily operations and merchandising to enhance efficiency.
- Collaborated with management to devise strategies for operational improvements.
- Trained new employees to ensure adherence to company standards.
Education
Bachelor of Science - Health & Wellness Management
Eastern Kentucky University
Richmond, KY01.2014
Skills
- Cross-functional collaboration
- Team leadership
- Project management
- Creative direction
- Brand development
- Written and verbal communication
- Advanced problem solving
- Strategic planning
- Relationship building
- Adaptability and innovation
- Performance evaluation & feedback
Skills
Leadership, Cross-Functional Team Collaboration, Strategic Planning, Project Management, Creative Direction, Brand Strategy, Innovation, Written & Verbal Communication, Relationship Development, Analytical Thinking, Problem Resolution, Adaptability, Revenue Growth, Client Acquisition & Retention
Affiliations
- Rock climbing and pick up sports
- Trying new teas
- Music (listening and playing)
- Fantasy character design & style
- Spontaneous adventuring
- Psychology & personality theory
References
References available upon request.
Timeline
Contract, Project Management & Marketing Consultant
Thrive Superfoods
05.2024 - 10.2024
Creative Director, Divisional VP
Creative Softwares / Live More Media
12.2021 - 05.2023
Production Specialist
Self-employed
01.2017 - 01.2020
Retail Sales / Shift Lead
Aviator Nation
10.2016 - 01.2021
On-Call Project Management & Production
Haley Entertainment, LLC
08.2015 - 12.2024
Bachelor of Science - Health & Wellness Management
Eastern Kentucky University
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