Johnny Corona
San Francisco,CA
Summary
Senior-level Creative Operations Director with significant experience in managing large teams and developing effective strategies. Strengths include strategic leadership, vision-driven change management, and robust business acumen. Achievements include driving operational efficiency and fostering cross-departmental collaboration within organizations.
Overview
28
28
years of professional experience
Work History
Sr. Director Creative Operations
Rodan + Fields
San Francisco, CA
03.2022 - Current
- Directed the end-to-end creative operations and production process to ensure smooth workflow for creative and marketing teams in line with marketing goals.
- Developed and published the creative marketing go-to-market (GTM) calendar
- Successfully lowered the creative marketing operating budget by 75%, while still maintaining high-quality output.
- Led efficient coordination of production team activities including casting, prop acquisition, and logistical arrangements for photography.
- Provided guidance on best practices in project management to ensure successful outcomes.
Director, Creative Operations
Rodan + Fields
San Francisco, CA
02.2019 - 03.2022
- Introduced content asset management system to ensure efficient delivery of digital media assets across multiple platforms.
- Researched and introduced an effective project management software solution based on industry trends.
- Managed a team of 15 professionals, providing guidance and direction to ensure successful execution of projects.
- Effectively handled end-to-end management of creative asset production.
- Negotiated rates, fee terms, usage, and contracts with talent and agencies, incorporating additional charges for image, video, and music usage.
Sr. Creative Project Manager
Rodan + Fields
San Francisco, CA
05.2018 - 02.2019
- Developed project plans and timelines to ensure projects were delivered on time.
- Facilitated meetings with stakeholders to review progress, provide updates, and discuss next steps.
- Coordinated resources across multiple departments for timely delivery of projects.
- Monitored workflow processes to identify areas of improvement or efficiency gains.
Creative Lead and Project Manager
Peek Kids
San Francisco, CA
02.2016 - 09.2017
- Led the design team and provided concept and color direction for projects.
- Strategized brand collections development, encompassing planning, design, and customer experience oversight.
- Implemented operational processes to optimize customer experience.
- Facilitated collaborative brainstorming sessions with business partners to generate targeted strategies and solutions for brand growth.
- Managed creative concepts and seasonal workloads while overseeing budget allocations.
Trend/Design/Project Manager
Charlotte Russe
San Francisco, CA
03.2010 - 02.2016
- Developed creative concepts and directed collections for the Charlotte Russe brand
- Collaborated with merchandising teams to enhance product design and development
- Played an integral role in the end-to-end launch of a new brand concept; involved in all stages from ideation to creating immersive store experiences
- Presented to CEO and Executive Team the final products and campaigns as leader of creative team
Designer
Old Navy
San Francisco, CA
09.2008 - 04.2010
- Responsible for designing Men's Woven Pants, Outerwear and Accessories.
- Delivered outstanding results through meticulous attention to fit, color and garment construction for designs.
- Collaborated with cross-functional teams including product owners, developers, marketers throughout the entire product cycle.
Sr. Recruiting Operations Project Manager
Gap Inc. Corporate Headquarters
San Francisco, CA
09.1996 - 05.2007
- Negotiated Gap Inc. job contracts with external vendors.
- Developed an extensive guide for recruitment processes
- Researched competitor statistics and management structures, resulting in the creation of a comprehensive database.
Education
Associate of Arts - Fashion Design
FIDM/Fashion Institute of Design & Merchandising
San Francisco, CA05-2008
MBA -
University of Phoenix
Tempe, AZ05-2006
Bachelor of Science - Business Management
University of Phoenix
Tempe, AZ05-1999
Associate of Arts -
Central Arizona College
Coolidge, AZ05-1996
Skills
- Team Building and Motivation
- Cross-functional team leadership
- Administrative Oversight
- Policy Implementation
- Stakeholder Relations
- Project Management
- Operations Management
- Contract and Vendor Management
Timeline
Sr. Director Creative Operations
Rodan + Fields
03.2022 - Current
Director, Creative Operations
Rodan + Fields
02.2019 - 03.2022
Sr. Creative Project Manager
Rodan + Fields
05.2018 - 02.2019
Creative Lead and Project Manager
Peek Kids
02.2016 - 09.2017
Trend/Design/Project Manager
Charlotte Russe
03.2010 - 02.2016
Designer
Old Navy
09.2008 - 04.2010
Sr. Recruiting Operations Project Manager
Gap Inc. Corporate Headquarters
09.1996 - 05.2007
Associate of Arts - Fashion Design
FIDM/Fashion Institute of Design & Merchandising
MBA -
University of Phoenix
Bachelor of Science - Business Management
University of Phoenix
Associate of Arts -
Central Arizona College
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