Results-driven Area Sales Manager with expertise in key client expansion and effective relationship management. Proven track record in enhancing sales team performance and customer loyalty through strategic initiatives and training.
Overview
13
13
years of professional experience
Work History
Area Sales Manager
Advintage Distributing
03.2024 - Current
Developed and launched promotional initiatives aimed at boosting regional sales.
Fostered connections with key clients to enhance customer loyalty and retention.
Cultivated a results-oriented sales environment, enabling team to consistently meet and exceed monthly sales objectives.
Employed CRM software to enhance tracking of sales performance and optimize customer engagement.
Facilitated ongoing coaching and training initiatives to enhance skills and effectiveness of sales representatives.
Facilitated an inclusive atmosphere within sales team, fostering open dialogue and cooperative relationships among colleagues.
Implemented strategic product launch initiatives tailored to each product line, ensuring successful market entry.
Supported sales representatives in the field through direct observation and one-on-one coaching to improve sales techniques.
Managed problem resolution for high-profile clients to enhance customer loyalty and retention.
Planned and coordinated promotional events while building relationships within the community to enhance sales volume.
Wine Sales Representative
Advintage Distributing
10.2021 - 03.2024
Consistently delivered exceptional sales results, earning title of leading sales representative for two years.
Conducted engaging wine tastings and events aimed at educating customers on product attributes and advantages.
Executed inventory management strategies aimed at optimizing stock levels and reducing waste.
Evaluated competitor offerings to formulate distinctive selling propositions for diverse wine products in the portfolio.
Enhanced profitability through strategic negotiation of vendor pricing and sales agreements.
Managed a comprehensive portfolio of wine, beer, and spirits, focusing on driving sales growth and meeting established performance goals.
Lead Server
Northampton Wines
10.2012 - 03.2023
Formulated and instituted new service protocols aimed at enhancing overall guest satisfaction.
Directed daily operations of front of house, fostering an environment of outstanding service and guest engagement.
Guided staff in mastering service protocols, resulting in elevated team performance and improved customer interactions.
Nurtured connections with regular customers to promote brand loyalty.
Directed operations during peak dining periods to ensure efficient service and customer satisfaction.
Applied effective upselling techniques to increase average check size, prioritizing exceptional guest experiences.
Maintained register integrity by implementing correct billing procedures and managing cash flow efficiently.
Maintained a clean, welcoming environment by overseeing daily cleaning tasks and ensuring adherence to health codes.
Performed cash handling activities and secured nightly bank deposits.
Education
High School Diploma -
Mauldin High
Greenville, SC
No Degree - Computer Science
Midlands Technical College
West Columbia, SC
Skills
Effective relationship management
Persuasive sales presentations
Oversight of sales team
Regional account management
Key client expansion
Customer account oversight
KPI monitoring and reporting
Sales skills enhancement
Accomplishments
Awarded top sales and most growth as sales rep two consecutive years before being promoted to Area Manager
Hilt, Jonata Winery trip winner for top sales in SC, California 2023
Domaine Serene Winery trip winner for top sales team in SC, Oregon 2025
Turned an 900K route into 1.9 million in 2 years.
Helped multiple team members win incentive trips to other countries.
Supervised team of six sales reps with an 11 million dollar territory.