Johnny Robb

• Monitored industry trends to keep creative materials fresh and engaging.
• Work closely with team in a variety of media from TV, radio, print and digital email, social, website and AI.
• Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
• Created creative briefs and timeline to manage marketing and creative process from concept to completion.
• Formulated and monitored budgets to manage expenses and control costs.
• Mentored and trained junior designers to help enhance skills and capabilities.
• Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
• Led team of designers to create comprehensive corporate identity system.
• Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
• Designed and implemented cost-effective creative strategies to improve ROI.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
• Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
• Fostered highly communicative, collaborative team culture on visual product projects.
• Implemented strategies for promoting campaigns on social media.
• Researched emerging technologies and developed effective strategies for integrating into existing campaigns.
• Designed innovative creative strategies to raise brand awareness and engagement for organization.
• Developed strategic communication and marketing objectives and execute plans to monitor and meet those objectives..
• Develop and manage all marketing, advertising, public relations, sponsorship relations and promotional efforts.
• Lead and contributed to creative team ideas and translated into actionable project plans.
• Develop business partnerships and client relations.
• Oversee marketing budgets, media negotiations, evaluate all marketing efforts in regard to meeting objectives.
• Manage and motivate a staff of 2-5 and manage all freelance talent.

• Supervised creative team in brand, image and daily topical promotion.
• Identified and implemented strategies for increasing station brand awareness and resonance.
• Leveraged research, writing and leadership talents to grow channel audience.
• Hired, developed and managed creative services team of internal employees and freelancers.
• Maintained timeline and budget guidelines for daily operations and all projects.
• Produced aesthetically pleasing, easily producible and fresh creative content.
• Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
• Developed campaigns, led design and worked closed with sales team.
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Utilized e-mail, social media, radio and TV to highlight products and services.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised.

• Developed strategic and tactical marketing plans for region.
• Worked with Franchise owners to implement corporate best practices for marketing.
• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Worked closely with 25 radio station in media buying, on air coaching and live remotes.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Conducted market research to identify new opportunities and target markets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Wrote and distributed press releases to increase brand visibility.

• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Qualified leads, built relationships and executed sales strategies to drive new business.
• Resolved issues promptly to drive satisfaction and enhance customer service.
• Executed successful sales strategies to convert leads into customers.
• Collaborated with internal teams to develop account strategy.
• Developed and executed campaign production, television production, radio production and print production.
• Member of the creative development team.
• Worked closely with Focus Group Research Team.

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• Trained and exhibited Arabian show horses to promote sales of the herd
• Developed Sales strategies for culling the herd from 50+ horses to 10 personal horses.
• Participated in the development and promotions of the Burt Reynolds Petting Zoo
• Managed tourists on site and planned and executed demonstrations for celebrity guests
• Toured with guests in a 55 acres wildlife preserve located on the ranch with a large variety of animal herds.