Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

JOHNNY L. GEORGE Jr

Fairburn,GA

Summary

With my extensive cross-functional experience spanning over twenty-two years in the healthcare industry, I have proven myself as a highly accomplished Executive Director of Marketing and Communication/PR. Over the course of my illustrious career, I have consistently demonstrated my ability to effectively lead and manage marketing and communication programs in collaboration with C-suites and senior executives across various locations. My exceptional portfolio showcases my expertise in developing highly targeted advertising campaigns for complete medical systems and securing numerous positive media placements across both digital and traditional media outlets. I've developed guidelines for multi-year planning that speed up client delivery and reduce positional holds. I've also launched an advanced media monitoring campaign. I am highly enthusiastic about marketing and dedicated to driving revenue growth Accomplished Executive Director recognized for leveraging strong team leadership and development to drive forward progress. Highly organized, detail-oriented leader skilled in directing high-performing teams to develop solutions and solve operational and technical problems. Success implementing systems across multiple operations with superior organizational and communication skills.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Executive Director of Marketing and Communication,

St. Francis Hospital
11.2022 - Current
  • PR for a, with 2,700 employees, I have been entrusted with a diverse range of responsibilities to oversee
  • Expect to take on the following sample roles and responsibilities in this esteemed position:
  • Our institution is dedicated to promoting our brand and reaching our target demographics through effective marketing and communication strategies
  • Our team of experienced communications and marketing directors and coordinators work together to manage, guide, and direct campaigns, objectives, and tasks
  • We are confident in our ability to create a comprehensive digital marketing strategy that encompasses website traffic, SEO, organic website traffic, digital advertising (PPC, video, and display), and optimized landing pages
  • We oversee advertising campaigns and collateral development across various mediums, including television, outdoor, mobile, print, web, and social media, to enhance our company's image and market profile
  • Our communication plans are designed to handle crisis situations, and we have organized communication materials for media relations, such as press releases, pitch materials, and talking points
  • We establish metrics and goals to evaluate the effectiveness of our communication campaigns, media placements, and our hospital's brand reputation among stakeholders
  • Our team analyzes market data and research to understand our target audiences, competitors, marketplace dynamics, and customer needs and creates strategies to engage with patients and the community
  • We collaborate with external marketing and communication vendors, contractors, media outlets, social media and content agencies, graphic designers, and other professionals to manage external relationships
  • I work closely with the, , hospital administrators, and executives to execute a strategy to manage both internal and external communications
  • We measure and report engagement, marketing, public relations, and advertising trends to the Chief Marketing Officer and other stakeholders via reporting tools and presentations as needed
  • We are confident in our ability to enhance our brand authority, increase brand awareness, and drive qualified leads to our hospital through our effective marketing and communication strategies
  • As the Executive Director of Marketing and Communication/PR at St
  • Francis, I have a wide range of responsibilities that are crucial for the success of the organization
  • With 2,700 employees, it is essential to collaborate with hospital administrators and executives to determine the optimal goals and duties for the marketing department
  • By prioritizing objectives that align with our desired outcomes, we can achieve our objectives effectively.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Built relationships with donors, government officials and other organizations to secure funding and support for organization.
  • Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Represented organization to local public by giving presentations and speeches and participating in community events.
  • Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
  • Created promotional materials and provided insightful information to social media, websites and print media to educate public.
  • Drove strategic improvements to enhance operational and organizational efficiencies.
  • Founded performance- and merit-based evaluation system to assess staff performance.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Monitored key business risks and established risk management procedures.
  • Oversaw divisional marketing, advertising and new product development.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.

Marketing Outreach Director

Sunrise Detox
02.2020 - 11.2022
  • AsDirector of Content Strategy at Sunrise Enthusiast Network, I develop marketing objectives and strategies.
  • I plan and execute captivating content across various communication channels, overseeing long-term marketing campaigns.
  • I ensure that all content aligns with thebrand's style, quality, and tone
  • With my proficiency in creating marketing plans and evaluating test results, I make well-informed optimization decisions
  • I keep other campaign stakeholders informed through status reports and coordinate with key stakeholders to ensure seamless operations
  • I specialize in crafting and executing digital marketing strategies to accelerate business growth and elevate brand awareness
  • My expertise includes marketing automation, SQL coding, and campaign performance reporting
  • I work closely with operational leaders to pinpoint priorities, goals, and objectives
  • I am also experienced in email and leading marketing programs and am always ready to provide guidance and assistance
  • I'm an experienced project manager with exceptional communication skills
  • I create detailed project plans, maintain documentation, and keep all stakeholders updated on the progress
  • My leadership skills enable teams to deliver quality outcomes within budget and on time
  • I identify and mitigate project risks and ensure adherence to standards and best practices
  • Our team at Sunrise Detox is determined to optimize our operations while maintaining the highest level of support for our clients
  • Our internal client input brief and project management process will be enhanced to ensure that we meet our goals
  • We are confident in our ability to support all digital advertising campaigns and develop an effective channel strategy and product roadmap for all earned and owned digital channels
  • Our team will continuously evaluate performance to guarantee success
  • We are committed to creating top-notch content that supports marketing strategies such as social and digital campaigns, webinars, blogs, case studies, trade press, and podcasts
  • We aim to attract new customers while retaining existing ones
  • We will actively collaborate with strategic partners, sales, and operations to identify and develop market research programs, including competitive intelligence, customer focus groups, and industry trends, to enhance our marketing services programs
  • We are confident that our efforts will result in significant growth and success for Sunrise Detox.
  • Collaborated with program teams, community organizations, peers, and volunteers in theexecution of events and activities.
  • Developed and maintained mutually beneficial relationships with agencies and organizations across the state.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Collected and analyzed data to identify community needs before implementing programs to multiple audiences across state.
  • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to engage target audiences effectively.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.

Marketing Director

Arrowhead Rehabilitation
12.2015 - 02.2020
  • I'm a digital marketing strategist who creates and executes online campaigns to improve our social media visibility
  • I work with other teams to ensure all channels are aligned and come up with innovative ideas to strengthen our online presence and market share
  • I am an experienced marketer skilled in creating targeted campaigns
  • I excel in designing email campaigns, creating compelling landing pages, and optimizing social media projects
  • With expertise in SalesForce.com, Tableau, and Pardot, I track and report on prospects, leads, and opportunities
  • I work closely with marketing and design teams to analyze data and deliver effective campaigns
  • My skills and experience make me an invaluable asset to the Mission Health team
  • I enhanced the effectiveness of digital marketing campaigns and social media platforms like TikTok, Instagram, and Facebook (Meta)
  • Additionally, I optimized landing pages, website calls-to-action (CTAs), and lead-generating forms
  • I achieved a 28.7% sales growth rate by optimizing conversion paths through email and social media collaboration, conducting web tests, and improving the landing page user experience
  • My analysis of content data identified areas for marketing improvement, and my growth strategies in email segmentation, social media, and customer experience increased revenue significantly.
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Conducted market analysis and research to identify trends and opportunities.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created innovative strategies to drive customer engagement.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Directed 31 marketing managers and performed performance evaluations.
  • Generated 63% attendance rate for national executive seminar series for lead generation program.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Devised content strategy to effectively engage target audiences.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Optimized email campaigns to increase open and click-through rates.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Wrote and distributed press releases to increase brand visibility.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Improved website visibility through development and implementation of SEO strategies.

Education

Certified Associate Project Manager (CAPM) - Management Science

Project Management Institute
05.2016

MBA - Healthcare Administration & Marketing

American Intercontinental University
Atlanta, GA
07.2005

Bachelor of Science - Chemistry

Saint Peter’s College
Jersey City, NJ
07.1993

Skills

  • Skills and Toolbox:
  • PM tools (JIRA, Slack, Trello) MS 365 Business, InDesign CS6/Adobe Illustrator, Microsoft Power BI, Tru Conversion, Optimizely, MailChimp/G-Suite, HubSpot, Pardot, Salesforce, Tableau, Drift, InDesign, Adobe Illustrator, Wix, Bluehost, WordPress, Yoast SEO, W3 Total cache Sucuri, Google AdWords, Google (Analytic, Data Studio, Tag manager), Instapage, Facebook, Instagram, LinkedIn, TikTok
  • Speaking
  • Articulate Communication
  • Microsoft SharePoint
  • Operations Analysis
  • Intuit QuickBooks
  • Interdepartmental Partnerships
  • Strategic Execution
  • Atlassian JIRA
  • Public Finance
  • Mergers and Acquisitions
  • Regulatory Compliance
  • Profit and Loss Statements
  • Training Methods
  • Environmental Policy
  • Risk and Mitigation Analysis
  • Coaching and Counseling
  • Raising Capital
  • Training and Development
  • Judgment and Decision-Making
  • Public Speaking
  • Team Bonding
  • Business Administration
  • Learning Strategies
  • Complex Problem-Solving
  • Policy and Procedure Adherence
  • Economics
  • Management of Personnel Resources
  • Performance Feedback
  • Systems Analysis
  • Strategic Partnership
  • Email Software
  • Financial Management
  • Consulting
  • Business Process Modeling
  • Marketing Management
  • Submission Coordination
  • Microsoft Outlook
  • Communications Strategies
  • Manage Budgets
  • Oracle PeopleSoft
  • Relationship and Team-Building
  • Relational Database Management Software
  • Outreach Programs
  • Focus Group Facilitation
  • Member Databases
  • Critical Thinking
  • Budgeting and Financial Management
  • Service-Orientation
  • Negotiation
  • Program Leadership
  • Program Monitoring
  • Microsoft Office
  • Team Leadership
  • Project Management
  • Set Organizational Policies
  • Media Relations
  • SmugMug Flickr
  • Leadership Development
  • Mechanical Systems
  • Analytical and Critical Thinker
  • Microsoft Project
  • Persuasion
  • Social Perceptiveness
  • Financial Statements
  • Time Management
  • Microsoft Dynamics GP
  • Business Planning
  • Staffing
  • Web Browser Software
  • Reading Comprehension
  • Monitoring
  • Adobe Systems Adobe Acrobat
  • Client Service
  • Writing
  • Report Compilation
  • Senior Living Management
  • Microsoft Access
  • SAP
  • Business Consulting
  • Microsoft Excel
  • Microsoft Dynamics
  • Resident Engagement
  • Speech Writing

Certification

Dale Carnegie Sales and Marketing Training: Leadership through Quality

Additional Information

  • Securities License: Series 6 & Series 63

Timeline

Executive Director of Marketing and Communication,

St. Francis Hospital
11.2022 - Current

Marketing Outreach Director

Sunrise Detox
02.2020 - 11.2022

Marketing Director

Arrowhead Rehabilitation
12.2015 - 02.2020

Certified Associate Project Manager (CAPM) - Management Science

Project Management Institute

MBA - Healthcare Administration & Marketing

American Intercontinental University

Bachelor of Science - Chemistry

Saint Peter’s College

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JOHNNY L. GEORGE Jr