Johnson Ivase
Summary
Global/International Strategic Marketing professional offering 22 years of designing and executing successful marketing campaigns. Driven to bring client vision to life with innovative strategy and targeted campaigns. Proficiency in Google Analytics and Asana.
Overview
15
15
years of professional experience
Work History
Head of Marketing-International Engagement
Upperroomfc
Nashville, TN
05.2022 - Current
- Directed strategic support for senior leadership, providing detailed analysis for new business opportunities, while consolidating current business and building relations with customers.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Presented monthly sales projections, post mortem analysis and product launch presentations to senior management as head of strategic marketing initiatives.
- Tracked and reviewed website metrics google analytics to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for international market to maximize outreach.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
- Increased affiliate revenue 27% by capitalizing on multiple channel strategies and growth opportunities.
Regional Marketing Director
Visual ETT
Mays Landing, NJ
11.2019 - 05.2022
- Determined and managed department budgets in excess of $1.5m with no overages.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Launched integrated marketing campaign models to enhance prospect engagement.
- Directed branding, market positioning, product launches and other marketing initiatives.
- Planned and produced highly effective experiential marketing events.
- Boosted sales by 57% by developing new product marketing strategies.
Head of Marketing
Multichoice-GOtv
LAGOS, OTHER
03.2016 - 10.2019
- Led design and project teams with big-picture view of business and client requirements.
- Identified, recommended and led initiatives to drive growth and performance improvement.
- Strengthened communication skills through regular interactions with others
- Assessed strengthened and weaknesses of brands to develop strategic competitive analysis and determine plans.
- Defined and executed long term brand strategy and positioning for multiple products across all channels.
- Improved direct-to-customer efforts and placed a higher priority on digital marketing methods, which led to a 30% rise in operating profit margin in 2017.
Regional Head of Sales and Distribution
MultiChoice
LAGOS, OTHER
08.2015 - 02.2016
- Delivered services to customer locations within specific timeframes which led to achieving 20% reduction in churn rate among high-risk Small Business clients
- Demonstrated respect, friendliness and willingness to help wherever needed, leading to a 10% increase in sales
- Led regional operations to consistently exceed financial targets with P&L in excess of $500,000.
- Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Maximized selling effectiveness through coaching, recognition and providing effective feedback.
AVP-Global Sales Marketing & Distribution
Arik Air Limited
Lagos, OTHER
01.2015 - 07.2015
- Participated in global team projects, demonstrating an ability to work collaboratively and effectively by achieving annual revenue target by employing proven sales/marketing lead strategies, which led to Increase in cargo/ticket sales revenue by 25% every year.
- Operated optimum level of efficiency and delivery in the customer touch points, ATO, CTO and global regions, which increased customer satisfaction from 85% to 97% within the first 5 months.
- Coordinated sales/marketing campaigns globally, monitoring accuracy, execution and follow-up.
- Led, organized development and implementation of diverse marketing videos, social media posts and blogs.
- Launched targeted promotions to segments of customer database to optimize response and increase circulation.
Group Head-Sales, Marketing & Strategy
Rwandair
Lagos, OTHER
03.2014 - 12.2014
- Established and achieved international strategic monthly and quarterly sales goals that resulted in 25% increase in international market share and profitability of products and services worldwide.
- Interfaced cross-functionally to drive consistency in branding and image.
- Tracked results for sales/marketing initiatives and developed dashboards to share with stakeholders.
- Liaised with subsidiaries to perform day-to-day activities and develop annual marketing programs.
- Measured and reported campaign metrics to devise improvement strategy.
- Presented competitive analysis and industry trends to drive decision-making.
Regional Manager-Activations
Globacom Limited
Lagos, OTHER
09.2013 - 02.2014
- Developed brand expansion initiatives across sales, marketing and advertising campaigns and also led one of the largest brand activations by implementing series of integrated marketing strategies and leveraging relationships with local vendors, trade partners, campuses, and corporate organizations, leading to a 23% increase in sales and 200% incremental monthly revenue
- Worked closely with executive management to achieve regional business goals, and objectives by prioritizing sales of high-margin products, resulting in a 18% increase in overall market share YoY.
- Cultivated and maintained solid partner relationships to drive mutually beneficial collaboration and bottom-line profits.
- Executed day-to-day operational activities for regional business bringing in $1.2m in yearly revenue.
- Maximized branch revenue by optimizing daily operations.
Area Sales Manager
Globacom Limited
Lagos, OTHER
01.2009 - 06.2013
- Managed a cross-functional team comprising of sales, marketing, network groups to improve the customer service process, leading to a 20% increase in customer conversion rates
- Exceeded targets by building, directing, and motivating high-performing sales team which increased overall area sales by 25% quarterly
- Led targeted training programs to educate staff on product benefits and service capabilities yielding an 80% increase in sales in the first 2 years
- Evaluated costs against expected market price points and set structures to achieve profit targets
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Education
MBA - Business Administration
International Business Management Institute
Berlin05.2019
Master of Science - Business Management
National Open University of Nigeria
01.2013
Bachelor of Science - Geography
Benue State University
Nigeria01.2000
Some College (No Degree) - Global Marketing
London School of Design And Marketing
LondonSkills
- Analytic Tools (Google Analytics, Facebook Ads Manager, Google Ads), Strategist, Campaign Strategy, Twitter Marketing, YouTube SEO/SEM, Microsoft Office, Brand Strategy, Advanced Digital Marketing, Marketing Analytics, Leadership, Media Strategist, Mailchimp, Social media proficiency, Product positioning, Traditional marketing strategies
- Project Management
- Marketing and Advertising
- Creativity, Thought Leadership, Sales Leadership
- P&L Management
- Corporate Communications
- Partnership Marketing
- Retail Marketing
- Marketing Campaign Management
- Brand Development
- Public and Media Relations
- Strategic Planning
Affiliations
Best In-Country Manager
Multichoice Awards
Best of the Best Awards: Best Brand Manager (SO&U Saatchi & Saatchi Advertising)
ASSOCIATIONS
Associate – Nigerian Institute of Management: Member
Nigerian Institute of Public Relations: Member
Institute of Sales & Marketing Management (UK); Member
American Marketing Association
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Head of Marketing-International Engagement
Upperroomfc
05.2022 - Current
Regional Marketing Director
Visual ETT
11.2019 - 05.2022
Head of Marketing
Multichoice-GOtv
03.2016 - 10.2019
Regional Head of Sales and Distribution
MultiChoice
08.2015 - 02.2016
AVP-Global Sales Marketing & Distribution
Arik Air Limited
01.2015 - 07.2015
Group Head-Sales, Marketing & Strategy
Rwandair
03.2014 - 12.2014
Regional Manager-Activations
Globacom Limited
09.2013 - 02.2014
Area Sales Manager
Globacom Limited
01.2009 - 06.2013
MBA - Business Administration
International Business Management Institute
Master of Science - Business Management
National Open University of Nigeria
Bachelor of Science - Geography
Benue State University
Some College (No Degree) - Global Marketing
London School of Design And Marketing
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