JOHN SPENCER MORTON
Denver,CO
Summary
Creative, adaptive, and resilient hunter with excellent communication skills. Highly self-motivated and curious, with a preternatural ability to uncover high level relationship needs, articulate value/differentiation, and deploy tactical value positioning.
Overview
13
13
years of professional experience
Work History
Account Executive
Realm
11.2022 - Current
- Achieved quota: Q4: 100% Q1: 99%, Q2: 113% Q3: 108% Top performing AE Q1-3 (Quota was raised 33% Q1-Q4)
- Team's average conversion rate is 50%, personal conversion rate is 74%
- Top performing AE at events
- Researched, coordinated and executed events and while creating and iterating the event playbook to maximize ROI
- Generated and cultivated new growth channels (influencers and events) for the team resulting in a 25% reduction in CAC
- Managed and trained part time event reps resulting in 7x channel growth
Senior Account Executive
Better Place Forests
03.2021 - 11.2022
- Brought in over $4,100,000 in total revenue while managing high-profile accounts
- Team's average ACV was $8,124 and personal ACV was $9,200
- Top performing event rep (Closed over $120,000 in one day)
- Personal conversion rate was nearly 2x the team average
- Helped build and lead the the Midwest and East Coast territories from scratch
Account Executive
Better Place Forests
08.2020 - 03.2021
- Achieved and exceeded quota: Q3: 130% Q4: 112% Q1: 126%
- Top performing AE in the Midwest and Eastern markets out of 8 reps
- Consulted directly with product, marketing, strategy, engineering and the CEO to elevate the customer journey
- Selected to pitch and present for investors in advance of fundraising
- Supported the sales org with mentorship and trainings, helping new reps produce an average of 108% to goal through ramp
Sales Development Representative
Better Place Forests
02.2020 - 08.2020
- Top performing SDR Q1-Q3
- Achieved and exceeded quota: Q1: 133% Q2: 156% Q3: 151%
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Dedicated SDR for top performing AE in the company
- Developed sales playbook for the SDR role and supported scaling the team
Director of Business Development
Glass Rice Gallery
01.2016 - 01.2020
- Led and executed marketing and sales strategies, closed 70% of deals and developed inbound sales frameworks
- Achieved steady annual revenue growth in a highly competitive market (425% 4 years)
- Developed and nurtured cross-channel relationships between collectors and emerging artists
- Organized political fundraising events at the gallery that outperformed industry attendance rates by 50%
Field Coordinator
Leif Dautch for District Attorney of San Francisco
11.2018 - 11.2019
- Facilitated donor development and coordinated field outreach efforts
- Conducted deep needs analysis for the campaign and identified critical voter groups
- Held high-level conversations with voters, policy experts, and elected officials
- Developed targeted outreach frameworks for connecting with specific demographics
- Secured event space and organized some of the largest and most successful fundraisers with elected officials, business leaders, and media
Business Development Representative
Christie Communications
01.2011 - 01.2012
- Exceeded all consultative quotas: (Q1: 120%, Q2: 150%, Q3: 115%, Q4: 125%)
- Developed and maintained a pipeline of prospective consultations between potential clients and the CEO
- Deployed cold-calls, multi-channel prospecting, social selling tools, and CRM best practices while qualifying companies based not only on market potential but their level of social and ecological awareness, per the ethos of the agency
- Other
- Rite of Passages Journeys, Youth Wilderness Guide, Summer 2013
- Training included wilderness skills, leadership and facilitation, youth community creation, as well as mentorship techniques.
Skills
- Organization and Time Management
- Verbal Communication
- Teamwork and Collaboration
- Analytical and Critical Thinking
- Interpersonal Communication
- Team building
Timeline
Account Executive
Realm
11.2022 - Current
Senior Account Executive
Better Place Forests
03.2021 - 11.2022
Account Executive
Better Place Forests
08.2020 - 03.2021
Sales Development Representative
Better Place Forests
02.2020 - 08.2020
Field Coordinator
Leif Dautch for District Attorney of San Francisco
11.2018 - 11.2019
Director of Business Development
Glass Rice Gallery
01.2016 - 01.2020
Business Development Representative
Christie Communications
01.2011 - 01.2012
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