John Kelly
Dallas,TX
Overview
18
18
years of professional experience
Work History
President
Kelly Consulting & Holdings
Allen, TX
01.2019 - Current
- Oversee the successful operation of five niche websites while leading brand planning for multiple emerging brands
- Develop impactful marketing strategies informed by data-driven insights, audience behaviors, cultural trends, competitive analysis, and the latest technology and media advancements
- Conduct qualitative and quantitative research to uncover key insights that shape effective brand strategies
- Proven ability to create and implement successful market activation strategies that drive brand awareness and revenue growth
- Exceptional communication and interpersonal skills, effectively collaborating with internal and external stakeholders at all levels
- Experienced in managing and leading diverse teams, including remote and cross-functional teams
- Led the rebranding and package redesign for a flavored bourbon brand, incorporating audience behavior analysis, competitive landscape research, packaging trends, and creative positioning testing
- Directed new brand positioning for a major city’s tourism campaign, encompassing all phases of development, including qualitative and quantitative research, stakeholder interviews, and brand workshop execution
- Spearhead SEO, content development, and affiliate marketing strategies for the top-selling wine accessory on Amazon
- Achieved a 300% increase in organic traffic across all sites within two years
- Grew email databases by 500% while maintaining a 25% open rate
- Expanded social media followers by 300% across multiple platforms
- Secured two new clients for SEO and affiliate marketing consulting
- Expanded email databases to over 60K subscribers, implementing drip campaigns and broadcast promotional emails to maximize engagement and conversions
- Utilized AI tools to streamline website operations, enhancing productivity and maintaining competitive advantage in the digital landscape
Sr. Director, Client Partnerships
Imaginuity
Dallas, TX
01.2023 - Current
- Cultivate and maintain strategic client partnerships to drive satisfaction, loyalty, and long-term growth by delivering tailored solutions aligned with business objectives
- Utilize strategic planning to develop comprehensive initiatives that ensure successful project outcomes
- Oversaw multiple projects concurrently, ensuring on-time delivery within scope and budget through exceptional project management and strategic oversight
- Proactively identified and resolved challenges, optimizing project execution and promoting continuous improvement
- Fostered a collaborative team environment, mentoring talent to achieve personal growth and organizational objectives
- Spearheaded business growth initiatives by leveraging client relationships to expand services and drive revenue, solidifying Imaginuity’s position as an industry leader
Vice President, Insights & Performance Sciences
The Marketing Arm
Dallas, TX
01.2011 - Current
- Lead strategy, planning, and business development for a global consumer engagement agency
- Develop innovative processes and creative solutions for shopper marketing, promotions, influencer, sports/entertainment marketing, and CRM/loyalty programs
- Collaborate with internal teams to drive insights and performance science initiatives
- Integrate data-driven methodologies to elevate consumer engagement and marketing effectiveness
- Design beverage product launch strategies through audience segmentation, packaging design research, focus groups, and positioning initiatives
- Crafted an omni-channel marketing plan for a major product launch that delivered immersive virtual reality and multisensory experiences
- Directed a high-profile product launch for a top auto manufacturer by performing target research and developing innovative promotional tactics
- Conceptualized a comprehensive rebranding strategy for a dated resort on Hawaii’s North Shore that revitalized its market position
Vice President of Strategy & Client Services
TargetBase
Dallas, TX
01.2008 - 01.2011
- Led strategy and integrated digital solutions at a traditional direct marketing agency
- Mentored the Account Service team to develop effective marketing strategies leveraging digital channels
- Managed new digital business development responses to drive client engagement
- Collaborated with cross-functional teams to support global digital initiatives for major brands
- Directed execution of interactive strategies that combined traditional and digital marketing approaches
- Strengthened client relationships through strategic account management and innovative marketing integrations
- Facilitated a successful digital migration for arts and crafts retailer that enhanced data-driven communications and in-store purchases
- Oversaw implementation of online strategy for a major utility company that elevated overall customer engagement
Interactive Brand Manager (Centex & Patron)
Clickhere (The Richards Group)
Dallas, TX
01.2007 - 01.2008
- Managed cornerstone clients and led interactive branding initiatives at a renowned agency
- Developed new digital initiatives to integrate traditional and non-traditional account teams
- Directed interactive branding, content strategy, and website implementation for Patron sites
- Oversaw creative redesign projects for major client websites
- Coordinated business development responses for interactive client proposals
- Acted as the interactive strategic subject matter expert for traditional brand managers
- Directed branding and content strategy initiatives that enhanced online engagement for Patron
- Led the redesign of a major client website, significantly elevating digital presence
- Executed innovative digital solutions that fostered integration between diverse account teams
- Elevated interactive marketing efforts through proactive business development and client collaboration
Timeline
Sr. Director, Client Partnerships
Imaginuity
01.2023 - Current
President
Kelly Consulting & Holdings
01.2019 - Current
Vice President, Insights & Performance Sciences
The Marketing Arm
01.2011 - Current
Vice President of Strategy & Client Services
TargetBase
01.2008 - 01.2011
Interactive Brand Manager (Centex & Patron)
Clickhere (The Richards Group)
01.2007 - 01.2008
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