Jolanda Logan
Marketing Executive
Derry,New Hampshire
Summary
Dynamic marketing professional with a broad range of industry expertise and a track record of delivering tangible growth results. Known for a motivational leadership style that values brand intricacies and corporate standards. Skilled at seamlessly transitioning between autonomous work and collaborative team efforts. Proven ability to effectively communicate and present ideas. Highly organized in project management, consistently exceeding expectations especially in fast-paced environments with tight deadlines. A creative and resourceful thinker, consistently driving innovation to achieve desired outcomes.
Overview
20
20
years of professional experience
Work History
Senior Growth Marketer, Retention & Reactivation
PayPal
10.2021 - 07.2023
- Evolved paid media strategy and implementation, converting budgets of $1.5 million (per global/domestic campaign) into target CPAs (<$20).
- Identified appropriate marketing channels and targeted segmented audiences for a multitude of campaigns, resulting in and increase of Net New Active Users by 10k+/month.
- Collaborated within an international team across all channels with an extremely fast-paced and multi-channel deployment schedule, demonstrating agile best practices.
- Managed third party agency work, and negotiated contracts while sustaining accountability, ensuring a 65% increase in Paid Media revenue growth YOY.
- Strategic execution of Net New Active initiatives, both incentive and comprehensive, for email and PayPal app campaigns, focused on segmented audience engagement.
- Collaborated with PayPal's Legal Team for compliance approval of assets, web pages, copy, and promotions.
Marketing Strategist & Consultant
Self-employed
11.2020 - 10.2021
- Advanced brand marketing for multiple local and national businesses (including but not limited to digital design, relationship management implementation, customer loyalty and engagement, market analysis, website development, web ads, and reporting) with demonstrated success in all instances of 25%+ QoQ.
- Optimized content for all client websites, including podcast and video editing, blogs, and digital content, for 100% brand recognition increase.
- Implemented Meta / Google Platform and SEM / Yahoo campaign optimization for clients experiencing social media fatigue, this streamlining increased post engagement by >70%.
Brand Marketing Director, Advanced Technology
Endeavor Business Media
04.2019 - 11.2020
- Developed and deployed surveys for result analysis, as the Market Research and Competitive Analysis Team Lead, to drive the creation of sales presentations. These efforts increased market share amongst competitors, per brand, with a $100k+ raise in organization sales YOY.
- GTM campaign strategy and execution for new evolving technology products (SmartPaper, Video Tracktion, Digital Media Kits, and Lead Generation programming).
- Pro-level Adobe Suite digital design and sales support with prospect customization: brochures, flyers, web pages, promotional emails, sales sheets, and media kits.
- Event Marketing: National industry trade shows for six brands, and their media partners, resulting in 30k+ in lead generation per event.
- Award program marketing management for six brands which increased program revenues by 30% YOY.
- Streamlined brand marketing and increased department productivity by 50%.
- Hired, trained, and managed a team of six marketers across the Advanced Technology Brand department.
Interim Area Marketing Manager
US Foods, Northern New England
11.2018 - 04.2019
- Successfully executed innovative events, and marketing programs, to increase qualified leads for sales managers by 35% QOQ.
- Created and developed the "Category Assortment Education" program for customers, resulting in increased sales activity by 22% for the Northern New England Area in under three months.
- Adobe Suite digital design of customer materials, including but not limited to item rollouts, flyers, and product catalogs.
- Developed the 2019 marketing calendar for US Foods Northeast Region, providing a 48% increase in product promotion launches.
- Managed marketing budget of $680,000 per quarter.
Corporate Marketing Manager, New England
Hamra Enterprises
07.2016 - 11.2018
- Lead the marketing initiatives for 17 Panera Bread, 8 Noodles & Company, and 31 Wendy's locations.
- Successfully executed marketing and giveaway strategies around new location openings with a $20,000 average increase in first-month sales.
- Designed customized promotions and marketing materials, in each of the 56 markets, for customized community engagement and a company-wide profit increase.
- Structured location-specific marketing plans, raising area sales by 18%+ YOY.
- Event management and execution (Wendy's High School Heisman Trophy events, Noodles & Company fundraising check presentations, and Hamra Enterprises Meet and Greet at Panera Bread National Marketing Summit).
- Increased MyPanera Rewards loyalty members by 18k+ through targeted efforts over twelve-week intervals.
- Created the "Local Store Marketing Kit" to increase brand awareness and guest loyalty in each market, showing an incremental sales increase of 20%+ for the duration of the initiatives.
- Trained/managed 112 marketing representatives across the enterprise.
Director of Local Marketing
Margaritas Mexican Restaurants
07.2003 - 07.2016
- Held multiple positions with increasing responsibility: Local Store Marketing Manager, District Catering & Events Manager, Catering & Events Manager, and Marketing Representative
- Customized location marketing plans, the corporate marketing calendar, and annual budgets in eight markets.
- "Integration Strategist" of the Margaritas Community Marketing Manual, its training, communications, and standards.
- Branded design of promotions and marketing materials for the corporate website, social media, and individual community opportunities.
- Catering and Event Management Sales: Generated $480,000+ per year in on-site and off-site sales.
- "Circle of Friends" loyalty program development and implementation management.
- Successfully grew the "Noche Mexicana Fundraising Program" throughout twenty-five restaurant locations, growing the total number of events by 25%+ YOY with a company-wide sales increase of $2MM+.
- Hired, trained, and managed 26 marketing representatives for the brand.
- Social media evolution for twenty-five restaurants, optimizing local relevance while sustaining corporate brand messaging, with a growth of 400+ followers per dedicated location campaign.
- Strategically planned, MC'd, and managed the promotion of 150+ brand events with non-profit beneficiaries.
Education
Meeting & Event Planning Certification -
Northern Essex Community College
Lawrence, MANo Degree - Marketing / Criminal Justice
Hesser College
Manchester, NHInbound Marketing Certification -
HubSpot Academy
10.2016
Social Media Marketing Certification -
HubSpot Academy
10.2016
Content Marketing Certification -
HubSpot Academy
10.2016
Skills
- Marketing Department Leadership
- Brand Marketing Strategy
- Marketing Planning and Execution
- Paid Media / SEM Optimization – Global
- Budgeting and Allocation
- Legal and Privacy Compliance
- Demand Generation
- Lead Generation
- Product Marketing
- Enterprise-wide Corporate Communications
- Stakeholder Collaboration
- Professional Acumen
- Public and Media Relations
- Community Marketing
- Trade Show / Event Management
Marketing Technologies
· Campaign Analytics and Reporting: Google Cloud / Tableau / Looker
· CRM: HubSpot / Marketo / Salesforce
· DevOps – Agile Methodologies
· Email Marketing: Constant Contact / Critical Impact / Mail Chimp Pardot
· Engaging Graphic Design: Adobe Creative Cloud / Canva / Creatopy / Figma
Timeline
Senior Growth Marketer, Retention & Reactivation
PayPal
10.2021 - 07.2023
Marketing Strategist & Consultant
Self-employed
11.2020 - 10.2021
Brand Marketing Director, Advanced Technology
Endeavor Business Media
04.2019 - 11.2020
Interim Area Marketing Manager
US Foods, Northern New England
11.2018 - 04.2019
Corporate Marketing Manager, New England
Hamra Enterprises
07.2016 - 11.2018
Director of Local Marketing
Margaritas Mexican Restaurants
07.2003 - 07.2016
Meeting & Event Planning Certification -
Northern Essex Community College
No Degree - Marketing / Criminal Justice
Hesser College
Inbound Marketing Certification -
HubSpot Academy
Social Media Marketing Certification -
HubSpot Academy
Content Marketing Certification -
HubSpot Academy
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