JoLynn Blatz

• Resell Cyber and IT products/SaaS solutions to end customers in Finance, Healthcare/BioTech, Education, Retail, Hospitality, Real Estate, Professional Services. Results: ACV $45k / 6-10 contracts executed per quarter.
• Review existing customers current services with partners including Network Quotes/David Meyers (SoCal Sandler Premier Partner) to advise on how to expand sales opportunities and increase average deal size by upselling Cyber solutions.
• Create customized solution bundles tailored to customer's needs by working with leading partners including Network Quotes and portfolio MSSP/MSPs.
• Attend, co-host and/or support an average of (10) vendor and MSP/MSSP events monthly with marketing outreach and inviting prospects and customers to events.
• Attend and participate in (6+) monthly industry events to build relationships with vendors, customers, prospects and community for long-term business growth at ISSA (board position), ISACA, ISC2, OWASP, CSA and Cyber meetups.
• Attend Sandler Partners, vendor, MSP/MSSP, VAR and integrator educational webinars, trainings and events and cyber conferences (SANS, NetD, Black Hat).
• Meet with cyber providers regularly to learn and help expand the market presence.
• Developing a Cyber Training program with Sandler Channel Manager Michele Johnson to teach partners in Southern California to sell Cyber.
• Resolve any issues affecting customer satisfaction or account retention with Sandler.

• Initiated Channel Program Development in May 2025.
• Developed strategic partnerships with MSP/MSSPs, resulting in onboarding (3) resellers within 90 days and projected to onboard (3) additional by end of Q3.
• Liaised with C-leaders, product marketing and sales for sales/training materials.

Marketing Director Role (August 2024-July 2025)

• Created target account-based GTM Strategy to create brand awareness, engagement and demand in Finance, BioTech, Manufacturing and Aviation.
• Managed and represented at conferences, secured CEO speaking engagements.
• Improved lead gen through targeted email marketing campaigns, leveraging ZoomInfo and data-driven analytics in Hubspot.
• Boosted lead gen through creation of targeted inbound marketing campaigns.

• Developed GTM 'Achieving Cyber Resilience' campaign strategy to align with Global Aon growth priorities to drive $120M cyber revenue target.
• Developed co-marketing, revenue-generating partner programs to reach $30M EOY target with SentinelOne (XDR), Crowdstrike (Endpoint Detection), Rubrik (Data Protection/Management), ReliaQuest (Detect/Respond), Binary Defense (MDR), KnowBe4 (SAT), MSFT, AWS, CarbonBlack (Endpoint).
• Managed and executed all Partner GTM strategy to include cyber insurance play, co-hosted events at RSA and Black Hat, and launched lead gen campaigns.
• Developed partner training program and collateral for all partners.
• Managed NA budget spend and ensured budget was aligned to drive growth for cyber.
• Developed aon.com/cyber-resilience presence for proactive and reactive cyber solutions and cyber insurance to assess, mitigate, transfer and remediate risk. Solutions (13) included assessments, insurance, threat intel, pen testing, digital forensics and incident response.

• Developed integrated GTM strategy for NIST, CSF, ISO, CIS, COBIT and ISA assessment frameworks and CRQ tools to the GRC audience in professional services, legal, insurance and finance.
• Increased website traffic >5,000% and Lead Gen >2,000%.
• Increased content marketing x5 monthly resulting in 100% of MQL goals.
• Obtained new sponsorships, advisors, and partner marketing opportunities.

• Managed 10+ alliance partnerships, owned GTM strategy for MSFT AWS, CrowdStrike.
• Led SaaS campaign strategies: Zero Trust, Ransomware, Cloud Migration, Compliance.
• Wrote 100+ collateral including press releases, product briefs, blogs, case studies.
• Worked with product marketing team to create content and thought leadership.
• Wrote and won awards on behalf of vArmour C-suite (CRN, Black Unicorn, Fortress).