Jon Baty
Midvale,UT
Summary
Energetic, inventive, and enthusiastic creative professional experienced in conceiving and implementing compelling, innovative programs and ideas for large and small businesses. Aptitude for finding unique, innovative approaches that enable marketing messages to cut through the clutter. Strategic thinker skilled in building positive relationships with various groups such as executives, media, customers, students, outside agencies, and internal team members.
Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
21
21
years of professional experience
Work History
Creative and Traditional Marketing Manager
Custom Marketing Solutions
02.2021 - 06.2023
- Marketing consultant for 20+ companies in the service industry (plumbing, HVAC, electric, et. al) and Boondocks Food & Fun
- Managed creative content, social media, and email communications teams.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Suggested and implemented new features to develop brand awareness.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Conducted research to determine current benchmark trends and audience preferences.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
Brand / Digital Marketing Manager, Marketing Strategist
Kenworth Sales Company
11.2018 - 05.2020
- Promoted and protected the company's image and brand.
- Worked with the Corporate Sales Director and other marketing managers to promote the company's marketing strategy and corporate mission.
- Created and implemented the company's digital marketing strategy, including online web presence, search engine optimization, and social media presence.
- Supported the company's sales activities and relationships, while balancing the most effective use of company resources.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched and identified new opportunities for product and brand development.
- Maintained a working knowledge of all marketing programs and procedures pertaining to the company's products, services, and promotions; including franchisor materials and programs.
- Ensured consistent branding of all digital and physical marketing materials: brochures, flyers, recruitment material, business cards, and all other business documents.
- Continually maintained and improved company's reputation and positive image in markets served.
- Ensured consistent branding of all company vehicles and uniforms.
- Worked closely with the Public Relations/Events Marketing Manager on related marketing events.
- Mentored local personnel on best practices and protocols to maximize productivity.
Digital and Content Marketing Strategist
HOJ / WarehouseOS / Monarch Door
12.2017 - 10.2018
- Coordinated and executed all content-related marketing efforts, including websites, emails, e-books, white papers, podcasts, photography, and video.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Delivered creative content that resonates with customers, supporting various campaigns.
- Created and managed content across media types (text, image, video) and across channels (web, email, social, PR).
- Worked with agencies to embed trackable links, sets tracking parameters, and ensures content is correct and assets are deployed to appropriate channels which can be measured.
- Created content that increased email open rates, click-through rates, overall conversion, and paid/organic campaigns.
- Monitored, measured, and analyzed the success of all marketing efforts, assets, and events.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Digital Marketing Manager
Big Leap, LLC
06.2016 - 10.2017
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Conducted various audits of client websites.
- Improved website visibility through development and implementation of SEO strategies.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Researched marketing opportunities for clients.
- Conducted outreach campaigns to website owners, bloggers and media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Coordinated with design and media teams to develop high-quality creative assets.
Writer/Producer
1280 The Zone
09.2011 - 12.2016
- Produced live game broadcasts for the Salt Lake City Bees, Utah Grizzlies, and the Utah Jazz, as well as various other local station shows.
- Executive Producer of Inside the Outdoors.
- Created and produced station/team/customer commercials and spots.
- Created and produced station, team, and customer advertising material to promote sale of goods and services.
- Brainstormed ideas to create useful content for clients.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Creative – Writer III
USANA Health Sciences
11.2015 - 04.2016
- Wrote and edited high-quality content and visually impactful content under deadline pressure with exciting, captivating, and authentic approach.
- Researched and wrote original content for case studies, emails and newsletters.
- Repurposed and optimized existing content for use in different mediums.
- Brainstormed ideas to create useful content for clients.
- Provided writing support for various projects and departments.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Senior Copywriter & Email Communications Manager
Bigsley Event House
12.2014 - 10.2015
- Developed communications strategies to drive forward progress in public relations.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Wrote social media outreach posts on both informational and promotional topics.
- Developed and promoted corporate brand, images and identity to media and public.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Analyzed market data to inform strategic decisions.
- Wrote a wide range of marketing and sales content, including ads, sales letters, video scripts, web copy, emails, blogs, brochures, presentations, etc.
- Wrote engaging and successful press releases to control information and public opinion.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Cultivated strong corporate image and identity with clear branding.
Creative – Content Marketing Manager
SEO.com
07.2013 - 08.2014
- Wrote weekly articles for various company blogs to market the client’s needs and promote their products.
- Devised content strategy to effectively engage target audiences.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Brainstormed copy ideas and possible angles for a client's website content.
- Approved, reviewed and edited content flowing to website.
- Wrote for Dell, bulkapothecary.com, thanksgivingpoint.com, n-styleid.com, benfranklintampabay.com, onehourairflorida.com, et al.
- Coordinated with clients and team members regarding website and blog copy and content, including infographics and outreach articles for similar websites.
Creative - Copywriter/Producer
Saxton Horne Advertising
08.2012 - 01.2013
- Wrote catchy, persuasive copy to sell the client's products or services in all media including web, direct mail, television, radio, and out-of-home.
- Produced original, creative content for promotional advertisements and marketing materials.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Created and worked on campaigns for the Larry H. Miller Automotive Group, Utah Jazz, and Daily Bread, et al.
- Coordinated with clients, account executives, graphic designers and team members.
- Oversaw production including quality control for each spot written.
- Reviewed and edited final copy for accuracy and to correct errors.
Employment Counselor
Utah - Department of Workforce Services
08.2011 - 06.2012
- Met with various customers to discuss employment ideas, job searching techniques, resume help and various state programs that they qualified for.
- Matched clients to open positions based on skills and work requirements.
- Liaison between the Back to Work, Step Up, Work Ready and Training programs.
- Created and implemented referral/bridge program to ensure customers’ employment success.
- Connected with business and recruiters to build relationships and increase opportunities for students.
- Handled follow up appointments to ensure customer's needs were being met.
- Led workshops for job seekers to provide information on job searching, application completion, and resume building.
- Instrumental in starting up Re-Employment and Eligibility Assessment Center in Lehi.
Customer Care Supervisor
Hale Centre Theatre
02.2010 - 01.2011
- Supervised staff of over 40 box office employees, ushers and managers.
- Generated record-high season ticket sales.
- Created and implemented several new successful promotional campaigns.
- Worked with patrons and staff to ensure optimal enjoyment and patron satisfaction.
- Liaison between education, development and design departments.
- Assisted CEO, Vice-President and CAO in various administrative and customer care plans.
Admissions Consultant
College America/Stevens-Henager College
03.2008 - 11.2009
- Worked with all high schools in the Jordan, Canyons and Salt Lake school districts.
- Conducted motivational presentations during Junior and Senior year high school courses.
- Met with students and parents to discuss college and scholarship opportunities, including enrollment options.
- Assisted students with everything involved in school enrollment.
- Coordinated with financial planners to complete all portions of student's enrollment.
- Conducted high school job fairs and financial aid/college nights.
International Marketing Coordinator
Wasatch Computer Technology
04.2007 - 02.2008
- Coordinated all international trade shows, including booth set-up, reservations, training, and customer demonstrations.
- Liaised between international offices to coordinate projects and develop solutions for various issues.
- Oversaw distribution of all marketing collateral to international resellers and original end manufacturers.
- Coordinated translations for all marketing collateral foreign and domestic.
- Worked with international printer manufacturers to ensure that their products are shipped to and tested at Wasatch headquarters.
- Developed relationships with international industry publications and oversaw advertising and public relations efforts.
Academic Counselor
University Of Phoenix
01.2002 - 04.2007
- Top re-entry counselor for 2006.
- Worked with students to help them return to school and complete their education goals.
- Worked as a representative for students to assist in their scheduling, graduation, questions regarding policies and procedures, and act as a liaison between student and university.
- Answered student inquiries and resolved problems related to curriculum and course prerequisites.
- Member of activities committee.
- Worked with team members and outside organizations to coordinate and execute various activities for staff throughout the year.
Education
B.S - Journalism, Public Relations
Utah State University
Skills
- Brand Development and Messaging
- Marketing and Advertising
- Social Media Strategy
- SEO Strategy and Execution
- Marketing Campaign Development
- Project Management
- Analytics Monitoring and Evaluation
- Mixed Media
- Blog Posts
- Social Media Content Creation
- Collateral Creation
- Staff Management
Timeline
Creative and Traditional Marketing Manager
Custom Marketing Solutions
02.2021 - 06.2023
Brand / Digital Marketing Manager, Marketing Strategist
Kenworth Sales Company
11.2018 - 05.2020
Digital and Content Marketing Strategist
HOJ / WarehouseOS / Monarch Door
12.2017 - 10.2018
Digital Marketing Manager
Big Leap, LLC
06.2016 - 10.2017
Creative – Writer III
USANA Health Sciences
11.2015 - 04.2016
Senior Copywriter & Email Communications Manager
Bigsley Event House
12.2014 - 10.2015
Creative – Content Marketing Manager
SEO.com
07.2013 - 08.2014
Creative - Copywriter/Producer
Saxton Horne Advertising
08.2012 - 01.2013
Writer/Producer
1280 The Zone
09.2011 - 12.2016
Employment Counselor
Utah - Department of Workforce Services
08.2011 - 06.2012
Customer Care Supervisor
Hale Centre Theatre
02.2010 - 01.2011
Admissions Consultant
College America/Stevens-Henager College
03.2008 - 11.2009
International Marketing Coordinator
Wasatch Computer Technology
04.2007 - 02.2008
Academic Counselor
University Of Phoenix
01.2002 - 04.2007
B.S - Journalism, Public Relations
Utah State University
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