JON BLACKBURN

Camarillo,CA

Summary

Senior Graphic Designer with 20+ years of experience in brand identity, packaging design, and visual systems for consumer products and licensed entertainment brands. Proven successes leading high-volume SKU packaging programs, developing retail-ready brand systems, and delivering production-accurate creative across print, digital, and presentation media. Extensive experience collaborating with licensor's, overseas manufacturing teams, and cross-functional stakeholders to ensure brand consistency, compliance, and on-time delivery for national and international retail markets.

Qualified senior graphic designer with robust background in graphic design management. Successfully led teams to create impactful visual content, streamlining processes for optimal efficiency. Demonstrated expertise in project management and creative direction.

Experienced with leading graphic design projects to enhance brand identity and communication. Utilizes advanced design software and project management tools to ensure seamless execution. Track record of mentoring design teams and maintaining high standards of creative excellence.

Overview

years of professional experience

Work History

Graphics Manager / Senior Graphic Designer Visual Development

LANARD TOYS

Oxnard, CA

07.2012 - Current

Led visual design and packaging systems for 30+ proprietary toy brands, supporting continuous product launches across domestic and international retail markets.
Directed high-volume packaging programs spanning hundreds of SKUs annually, delivering retail-ready artwork from concept through final production.
Designed and maintained scalable brand identity systems, including logos, packaging architecture, style guides, sales materials, and digital assets.
Owned packaging development for licensed entertainment IP (Disney, Sony, Warner Bros., Fox, Universal), ensuring full compliance with licensor, legal, and brand standards.
Partnered cross-functionally with product development, marketing, licensing, and overseas manufacturing teams to align creative execution with production timelines and cost constraints.
Collaborated daily with Hong Kong headquarters, global factories, and print vendors, reducing production errors and maintaining visual consistency across international releases.
Produced executive-level presentation decks and pitch materials used for retailer line reviews, licensing approvals, and internal decision-making.
Balanced creative vision with manufacturing realities, including dielines, safety requirements, cost efficiencies, and mass-production constraints.
Acted as senior creative authority across multiple concurrent product lines, providing feedback, approvals, and visual direction to internal partners and external vendors.
Improved design workflows and asset organization, increasing turnaround speed and consistency during peak production cycles.
Transferable Strengths Highlighted: Creative leadership
Brand systems thinking
Cross-functional collaboration
Global production
Licensing compliance
High-volume execution
Stakeholder communication

FREELANCE GRAPHIC DESIGNER / BRAND & PACKAGING DESIGNER

01.1999 - Current

Delivered brand identity, packaging, apparel graphics, web design, and marketing collateral for consumer brands and small businesses.
Translated client goals into scalable visual systems, supporting long-term brand growth and consistency.
Managed projects end-to-end, from concept development through final production and delivery.
Transferable Strengths Highlighted: Client communication
Brand strategy
End-to-end ownership
Adaptability
Creative problem-solving

Multimedia Online Specialist / Digital Advertising Designer

CAMPING WORLD / GOOD SAM CLUB

02.2004 - 07.2012

Designed, produced, and managed 12,000+ digital advertising assets annually, supporting nationwide retail and marketing campaigns.
Supported large-scale, high-frequency creative production, meeting strict deadlines across multiple concurrent initiatives.
Optimized creative workflows and trained team members, improving efficiency, consistency, and output quality.
Developed multimedia and interactive digital tools to support internal operations and customer-facing experiences.
Maintained and trafficked digital ad campaigns, ensuring accuracy, brand alignment, and on-time delivery.
Transferable Strengths Highlighted: High-volume production
Process optimization
Digital design
Marketing collaboration
Deadline-driven execution

Education

CIW Professional Webmaster Degree -

Carolina Career College

Skills

Brand Identity Design
Packaging Design
Consumer Product Design Licensed Entertainment IP
Retail Packaging
Visual Brand Systems Production Art & Prepress
High-Volume SKU Management Art Direction
Creative Leadership
Cross-Functional Collaboration Adobe Photoshop
Adobe Illustrator

Adobe InDesign Typography
Color Theory
Print & Digital Design Presentation Design
Marketing Collateral
Digital Asset Management Web Design (Squarespace, WordPress, Framer)
Digital illustration
Visual storytelling
Layout design
Interactive design

Timeline