JON C. DUBIN
LOS ANGELES,CALIFORNIA
Summary
I have a clear understanding of the importance of client/agency service, with emphasis on client/ Direct relationships..
I have a background of successfully planning, developing and executing unique ad Sales marketing projects & presentations over my career.
Branding, Sales Broadcasting, Selling Budgeting, Sales management Digital, OOH, Social Media , TV , Sports Client-experienced Detail oriented Forecasting budgets.
Competitive and always with an underdog-sized chip on my sales shoulder.
High-achieving Ad revenue executive, familiar with solution development, sales planning and business problem solving. Dedicated lead generator and sales closer.
Overview
31
31
years of professional experience
Work History
Media Sales , Executive Advisor
Alcance Media Group
03.2024 - Current
- Developed strong client relationships through consistent communication and exceptional customer service.
- Negotiated favorable contract terms, securing long-term partnerships with major advertisers.
- Established rapport with media buyers, facilitating seamless transactions and fostering mutually beneficial relationships within the industry ecosystem.
- Managed a diverse portfolio of clients, ensuring their unique needs were met with tailored solutions.
Account Director, Major Markets
NationalCineMedia (NCM)
12.2021 - 02.2024
- Responsible for both local and multi-market brand accounts
- Working with Agencies and their brands
- Cross-Platform suite of marketing products
- Cinema Big-Screen, DOOH, Geo-targeted digital, OTT, CTV, Influencer marketing
- Co-op marketing with retail categories
- Programmatic video in Cinema Lobby
- Deep Client & Agency experience nationally
- Utilizing custom-Attribution and KPI metrics to maximize unique unduplicated audiences
Director of Brand Partnerships
Alcance Media Group
01.2020 - 12.2021
- Managed Brand partnerships and Publisher Integrations
- Latino-centric Digital Ad network, hosting over 100 content sites
- Brand integration with publisher content using celebrity hosted segments
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Led strategic planning of partner engagement programs after analysis and research of company programs and functions.
Media Sales
FULLSCREEN Media
03.2019 - 01.2020
- Launched inaugural media sales initiative of, content (programs and films ) via YouTube platform
- Provided targeted brand marketers with audience-first strategy insights , social campaign optimization ,planning and execution using proprietary mix of ad & demo targeting tactics in order to monetized WB content via YT
- National roster of brand marketers.
Director of Advertising Sales
MediaWorks Ad Solutions
01.2018 - 03.2019
- Launched the largest Latino-Targeted Place-based Digital Billboard ad network in California
- With our distribution partner , Vallarta Supermarkets , our Latino Ad Network delivers millions monthly incremental impressions
- Latino consumers from San Diego to Fresno
- Some of our sponsor partners include : Ca
- State Lottery, Wells Fargo Bank , So
- Ca Toyota dealers Association, Sprint Wireless, Red Bull, Hulu TV, Geico Insurance
- I oversee a sales team of 6 Regional Account managers.
Senior Vice President
VME-TV
08.2014 - 12.2017
- U.S. Latino market & International
- Specializing in Brand Partnerships
- VME TV
- Los Angeles
- Oversaw all ad revenue sales efforts,
- Working with a PBS-style network,
- Rentrak rated, Vme's sales process included offering advertorial -style advertiser content in segments
- Review all spots prior to booking for air, due to the PBS ad guidelines.
Director of National Sales
MundoFox TV, KWHY TV
05.2012 - 08.2014
- Director of National Sales for the flagship affiliate of MundoFox TV network (Los Angeles)
- Managed Team of 6 National Spot AE's around the country
- Over-indexed in 8 consecutive Quarters, versus the under-delivery of Network ratings against all dayparts and demos
- Launched Ad Sales efforts with the station's Dot.2 channel
- Set up and oversaw territory assignments, performance quotas and budgets.
- Boosted national sales revenue by developing and implementing effective sales strategies.
- Delivered impactful presentations at industry events, positioning the company as a thought leader in the marketplace.
Senior Vice President, Advertising Sales
Sorpresa TV Kids Network
07.2008 - 04.2012
- Los Angeles
- Sorpresa is a multi-video platform children's Spanish Language TV network; carried via digital tiers, the 1.5 million subscriber base is managed on a monthly fee service
- Oversaw all ad sales operations
- Managed revenue generation.
- Planned, developed and executed strategies which resulted in $23 Million annual sales revenues.
Vice President, Advertising Sales
City Reach Latino Digital OOH
08.2004 - 07.2008
- Launched a unique Latino Out- Of-Home platform via a national fleet of customized vehicles designed specifically to display digital quality 30-sheet sized billboard ads
- City Reach Latino entered into an exclusive joint venture with General Motors provide the vehicles and the proprietary mapping GPS software capabilities to select micro-targeted locations to run the ads by day-part, and with various creative based upon each day-part.
Western Regional Advertising Sales Manager
Entravision Communications
03.2003 - 09.2004
- Sheet sized billboards located in highly Latino dense populated sections of Los Angeles, San Francisco,
- Central CA, Arizona and Texas
- Positioned Vista Media as a measured targeted OOH platform that offered very little duplication with other OOH efforts.
Vice President, Advertising Sales
UNIVISION ONLINE
07.1999 - 02.2003
- Led team in strategic executive-level planning.
- Launched the first U.S. Spanish-Language ISP/Branded Online content & retail Destination
- Created unprecedented partnership with Gateway Computers, that pre-loaded our ISP & Software in their units sold in high-density Latino population centers.
- Operated under separate P & L than Univision's Television business units
- Managed a national Sales team of 15 Account Managers
- Held first U.S. Latino media Digital upfront
Vice president
Univision Communications, Inc
07.1997 - 07.1999
- Created the owned Univision station group's initial sponsorship sales efforts for network sports events (i.e
- World Cup soccer, Pan American Games, MLS Soccer, weekly sports wrap up show, boxing and
- Caribbean baseball)
- Maintained operation of sales efforts for network sporting events.
Vice President, Ad Sales
FOX DEPORTES
09.1993 - 07.1997
- Launched America's first Spanish language TV all sports network
- Oversaw all ad sales and affiliate sales operations
- Directly calling on several key agencies and clients
- Affiliate sales portion of my portfolio worked in close contact with the Fox broadcasting affiliate group in order to secure critical mass of household distribution.
Education
Bachelor of Science - Communications & Public Relations
Boston University School of Public Communcations
Boston, MA05.1984
Skills
- Sales Statistics Analysis
- Interdepartmental Collaboration
- Player-Coach management
- Creative Client relationships
- Deep experience in maximizing KPI's for all audience sizes and ranks
- Brand Manager for my organization's ethos
- Covet teamwork and interdependence upon defining the team members motivating points of reference beyond the budgets and the compensation
- Advertising knowledge
- CRM proficiency
- Strong negotiation skills
- Technical aptitude
- Client acquisition
Timeline
Media Sales , Executive Advisor
Alcance Media Group
03.2024 - Current
Account Director, Major Markets
NationalCineMedia (NCM)
12.2021 - 02.2024
Director of Brand Partnerships
Alcance Media Group
01.2020 - 12.2021
Media Sales
FULLSCREEN Media
03.2019 - 01.2020
Director of Advertising Sales
MediaWorks Ad Solutions
01.2018 - 03.2019
Senior Vice President
VME-TV
08.2014 - 12.2017
Director of National Sales
MundoFox TV, KWHY TV
05.2012 - 08.2014
Senior Vice President, Advertising Sales
Sorpresa TV Kids Network
07.2008 - 04.2012
Vice President, Advertising Sales
City Reach Latino Digital OOH
08.2004 - 07.2008
Western Regional Advertising Sales Manager
Entravision Communications
03.2003 - 09.2004
Vice President, Advertising Sales
UNIVISION ONLINE
07.1999 - 02.2003
Vice president
Univision Communications, Inc
07.1997 - 07.1999
Vice President, Ad Sales
FOX DEPORTES
09.1993 - 07.1997
Bachelor of Science - Communications & Public Relations
Boston University School of Public Communcations
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