JON GLOMB
Richmond,VA
Summary
Dynamic branding leader with a proven track record of enhancing brand metrics through innovative strategies. Expertise in building strong relationships and driving creative initiatives that lead to significant business outcomes. Recognized for the ability to identify market trends and implement solutions that resonate with target audiences. Career goals include leveraging strategic insights to further elevate brand presence on a global scale.
Overview
12
12
years of professional experience
Work History
Branding Director, Homes.com
CoStar Group
Richmond, VA
10.2024 - Current
- Lead all creative output from the internal Homes.com creative team and manage the external agency relationship
- Oversee thousands of full-funnel content pieces, ranging from high-profile, celebrity-centric TV campaigns to CRM initiatives like email, display, and paid/owned social media
- Consistently meet and exceed strategic objectives, such as driving 110M+ unique monthly site visits and launching new, revenue-driving consumer products
- Report directly to CoStar’s CMO, regularly interface with the CEO, and collaborate daily with cross-functional teams, including Product Development, Technology, and Sales Enablement
Vice President, Group Account Director, GEICO
The Martin Agency
Richmond, VA
02.2013 - 10.2024
- Led the agency’s largest account, managing a broader holding company (IPG) interagency team contributing to $65M+ in annual revenue
- Developed and executed comprehensive go-to-market (GTM) strategies, from identifying business challenges to creative solutions and final execution
- Led the agency’s top-performing team to execute omni-channel campaigns within business objectives, timelines, and budgets.
Education
Bachelor’s - Communications
Virginia Commonwealth University
05-2012
Skills
- Strategic Brand Management
- Cross-Functional Team Leadership
- Integrated Marketing Campaigns
- Award-Winning Creative Direction
- Matrixed Organizational Relationship Building
- High-Profile Partnership Development
- Digital and Social Media Strategy
Awards
- Product launch lead for a category-changing home-seller offering for Homes.com.
- Contributed to Martin Agency campaigns recognized with multiple Lions, Effies, Pencils, and other industry awards for creative excellence.
- Key contributor to GEICO’s record-breaking growth and industry-leading campaigns.
Timeline
Branding Director, Homes.com
CoStar Group
10.2024 - Current
Vice President, Group Account Director, GEICO
The Martin Agency
02.2013 - 10.2024
Bachelor’s - Communications
Virginia Commonwealth University
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