Jon Haley

• Managing scrum team to identify, coordinate, and launch hypothesis-led product innovation to scalably expand our portfolio of 3000+ products & help achieve the organization’s new product growth targets
• Leveraging market data, brand managers, and suppliers to identify new product opportunities
• Coordinating product development with sourcing, compliance, and operations
• Developing go to market strategies for new product launches, across pricing, promotion, and distribution
• Launched 68 products generating $150k in contribution margin adjusted for cannibalization

• Managed Toys & Holiday portfolio, exceeding $53M annual revenue
• Measured P&L against brand-level sales and contribution margin goals to provide regular monitoring of brand performance to leadership
• Managing the Toys & Holiday team against financial goals
• Developed and executed a comprehensive sales & marketing strategy by brand, leveraging pricing, promotions, advertising, merchandising, and product innovation

• Managed 5 lifestyle brands exceeding $32M annual revenue
• Increased brand’s revenue & CM$ by over 70% YoY via repeat sales strategy by improving our LTV/CAC logic and coordinating new targets with ads team
• Managed & improved monthly forecasting processes, increasing in-stock rate by >10% YoY
• Identified & implemented a scalable process to optimize thousands of product listings for SEO
• Managed the product development, sourcing/inventory management, and go-to-market strategies for new product launch in adjacent markets
• Managed DTC efforts with Shopify websites; improving customer experience & conversion rates, driving acquisition with Google Ads and Meta Ads

Chappell Capital

Director of Digital Media

• Developed additional services (Google Ads, Amazon, Etsy, Analytics, CRO on Shopify) for fast-growing Digital Marketing agency
• Performed audits of clients’ businesses to understand needs and potential opportunities
• Developed new acquisition strategies and tactical roadmaps to propose opportunities given each client’s unique situation (goals, industry, resources, budgets, etc.)
• Managed Google Ads and Amazon Business for clients
• Assisted with SEO, Analytics, and landing page optimization to improve UX and conv rates
• Developed respective team, helping team members develop their skills and experience

Jameson & Company

B2B Digital Marketing Manager

• Improved CRM processes and best practices within Salesforce
• Evolved prospect communication efforts via email segmentation, nurturing and automation within Pardot
• Improved lead conversion with landing page optimization and conversational marketing with Drift
• Determined KPIs and developed additional lead generation campaigns via paid search & paid social
• Managed additional freelancers working within development, organic social, and SEO
• Coordinated closely with the sales team to evolve marketing efforts and scale the business efficiently and effectively.

As a result of the early success we experienced at BloomKonnect, but the poor cash/resource management at the company, myself and another colleague had the foresight Boonstle would soon go out of business. We left Boonstle to attempt the high growth business on our own. Boonstle later filed for Chapter 7.

Entrepreneur Fundraising for High Growth Startup:

• Developed branding and social strategy to successfully begin onboarding suppliers (farms) and buyers (florists) prior to developing marketplace
• Developed international logistics with key partners
• Developed detailed technical requirements end-to-end to develop marketplace
• Created RFP to pursue top U.S. based Magento agencies
• Networked to onboard complimentary skill sets in a CTO
• Developed pitch material for fundraising
• Built 5-year pro forma off firsthand conversion rates and acquisition costs managed at BloomKonnect

BloomKonnect (B2B Online Marketplace for Wholesale Flowers):

• Managed online customer acquisition across SEM, SEO, paid & organic social, email and sponsorships
• Managed customer/prospect communications across email, paid & organic social, direct mail, onsite chat and onsite/blog content
• Worked closely with the creative to define assets needed for website, marketing collateral and digital ads
• Managed customer segmentation to improve communications and sales/conv rate
• Managed Salesforce and Pardot onboarding, integration, adoption, and implementation
• Managed analytics and customer insights for data driven marketing decisions
• Developed reporting infrastructure defining KPIs, benchmarks & sales goals
• Developed wireframes and defined UI/UX and functionality needed for new website
• Defined site merchandising logic, customer experience and landing pages
• Built the Digital Marketing team from myself to a team of 6

KaBloom (B2C flower arrangements sold through 3rd party marketplaces)

• Managed Digital Marketing activities for KaBloom.com across SEM, SEO, local SEO, email, social, and site content & merchandising
• Managed onboarding, setup and expansion for 3rd party marketplaces including Amazon as a Seller and Vendor, Walmart, Jet, Target, Overstock and Groupon
• Managed product listings defining creative requirements & copywriting
• Forecasted inventory against sales model in short-term increments for perishable product
• Managed amazon advertising, programmatic display and merchandising opportunities
• Managed relationships with vendor managers to grow the category on respective marketplaces
• Worked with vendor managers to identify category specific opportunities to improve customer experience

• Managed paid search, social, display, and video online ad campaigns including campaign development, analysis, optimizations, budgeting, and reporting
• Managed $1MM+ monthly ad spend across online ad campaigns with over 31,000+ matched keywords
• Created and led weekly presentations for clients covering advertising performance with analysis, optimizations and expansion opportunities
• Worked closely with the development team for LPO and A/B testing
• Coordinated with Google reps and attended weekly Ad tech seminars to stay up to date on evolving technology and solutions
• Lead and trained a team of media and search specialists as well as making sure the agency is up-to-date on all the latest trends in the online marketing space
• Experienced with analytics tools; AMO, IgnitionONE, Site Catalyst, Optimizely, Google Analytics, Salesforce, and vetting of multichannel attribution tool
• Increased campaigns’ profitability 12.5% YoY of a mature account for a multi-billion dollar fortune 500 company