Proactive professional with extensive experience in sales forecasting and employee training. Proven track record in developing and implementing marketing strategies that deliver measurable results and improve business performance.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Callen Construction
Muskego
10.2025 - Current
Formulated marketing strategies for existing products and services.
Collaborated with sales teams to create effective lead generation strategies.
Led team in generating highest number of leads at Costco and events like home shows.
Event Marketing Manager
LeafGuard
Muskego
01.2024 - 09.2025
Achieved company records in lead generation through strategic event execution.
Generated $350,000 in sales at Wisconsin State Fair, maintaining a low cost per lead.
Coordinated logistics for trade shows and community events to ensure seamless operations.
Researched target markets and established partnerships to increase event ROI.
Managed budgeting, forecasting, and reporting for all event-related expenditures.
Hired and trained new employees while overseeing payroll submissions.
Progressed from brand ambassador to event marketing manager through exceptional performance.
General Manager
Holiday Inn Express
Indianapolis
01.2023 - 01.2024
Managed hotel operations, ensuring exceptional guest experiences and service quality.
Managed budgets and P&L for a 150 room hotel.
Boosted guest satisfaction scores by 30% by implementing service training. Reduced costs by 5% via vender contract negotiation.
Coordinated daily activities, maintaining efficient front desk and housekeeping operations.
Administered employee discipline through verbal and written warnings.
First General Manager in 5 years to run hotel under budget
Sales Manager
The RoomPlace
Indianapolis
05.2021 - 01.2023
Developed training programs for new sales associates and ongoing staff development.
Conducted regular performance reviews to enhance team effectiveness and morale.
Managed daily operations of sales department, supervising all staff members.
Achieved $1,057,465 in furniture sales during first year, exceeding targets.
Promoted to Sales Management role due to demonstrated leadership and sales success.
Assistant General Manager
LaQunita Inn & Suites
Indianapolis
06.2019 - 05.2021
Assisted in managing daily operations and guest services at LaQuinta Inn & Suites.
Coordinated staff schedules to ensure adequate coverage and service quality.
Implemented training programs for new team members on company standards.
Education
Bachelor of Science - Hospitality And Tourism Management
Purdue University
West Lafayette, IN
Associate of Fine Arts - Fine Arts
Ivy Tech Community College of Indiana
Indianapolis, IN
Skills
Marketing strategy
Event coordination
Lead generation
Target market research
Budget management
Sales forecasting
Employee training
ROI validation
Timeline
Marketing Specialist
Callen Construction
10.2025 - Current
Event Marketing Manager
LeafGuard
01.2024 - 09.2025
General Manager
Holiday Inn Express
01.2023 - 01.2024
Sales Manager
The RoomPlace
05.2021 - 01.2023
Assistant General Manager
LaQunita Inn & Suites
06.2019 - 05.2021
Bachelor of Science - Hospitality And Tourism Management