JON RANDOLPH
Marketing Director
League City,TX
Summary
Results-driven marketing professional with extensive experience in developing and executing strategies within industrial and oil & gas sectors. Expertise in digital marketing, graphic design, and public relations, leading to significant market growth and profitability. Proven ability to build and motivate high-performing teams, enhancing overall organizational performance.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing Manager
Vapor Point
La Porte, TX
09.2024 - 07.2025
- Integrated HubSpot to optimize marketing processes
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Developed 14 focused HTML email campaigns using HubSpot
- Assisted 10 sales personnel in TX and LA with comprehensive sales support.
- Managed LinkedIn content creation, resulting in improved follower engagement.
Evaluated analytics to guide strategic decisions for future content initiatives. - Facilitated company representation at industry events and trade shows (RefComm, ILTA, etc.)
- Produced 25 marketing collateral items such as equipment spec sheets, case studies, and brochures.
- Migrated company website from Javascript to Wordpress
- Utilized Salesforce to synchronize marketing leads with sales
- Oversaw marketing budget management to maximize resource allocation.
Coordinated ordering of promotional items to enhance brand visibility.
Marketing Manager
ZymeFlow, Inc.
Houston, TX
09.2022 - 07.2024
- Oversaw daily operations within marketing department.
- Designed 35 marketing collateral assets to support sales initiatives
- Created & managed $250,000 marketing budget
- Developed and managed content for corporate website
- Managed corporate social media accounts, creating content for 100 posts.
Developed engaging content strategies to enhance online presence.
Analyzed social media metrics to optimize performance and engagement rates. - Managed company representation at over 25 industry events and trade shows worldwide
- Executed 25 targeted email marketing campaigns for customer and prospect outreach using Pardot and Salesforce.
- Facilitated support for sales personnel as required
- Managed production of four technical videos
- Cultivated vendor relationships to enhance collaboration and efficiency.
First Lieutenant, Communications Officer
Texas State Guard
12.2021 - 10.2022
- Acted as Communications Officer for Company
- Served as cadre for training and development of new recruits
- Guided new recruits in utilizing TXSG communication tools
- Served as unit Public Affairs Officer (PAO)
- Participated in Annual Training exercise, served as team member in field exercises
- Presented with General's Challenge Coin for duties performed at Annual Training exercise
- Honorably Discharged
Interim Marketing Director (Remote contractor)
Broadpath Healthcare Solutions
Tucson, Arizona
12.2021 - 09.2022
- Supported Marketing Director in overseeing three marketing personnel
- Acted as interim Marketing Director during incumbent's leave
- Managed content and design for corporate social media accounts.
- Contributed as essential team member in RFP development process.
- Assisted marketing department in executing and managing event plans.
- Led HubSpot implementation project, enhancing operational efficiency.
Trained sales staff on platform usage to maximize productivity. - Conducted (10) successful email campaigns (HubSpot)
- Directed management of content on corporate website
Marketing Manager
4-Horn Management
La Porte, TX
02.2019 - 12.2021
- Directed marketing initiatives across five diverse enterprises.
- Controlled marketing budgets for five enterprises.
- Developed, launched, revised, and streamlined marketing content (flyers, presentations, etc.)
- Oversaw 20 social media accounts, developing and scheduling content to boost audience engagement.
- Managed execution of branding and identity initiatives
- Sales support for over 25 sales personnel (collateral, promotional materials, etc.)
- Managed project execution for launch of 3 distinct websites
- Event Organization (trade shows, industry events, customer appreciation)
- Cultivated vendor partnerships to effectively achieve marketing objectives
- Analyzed market trends to identify potential opportunities for growth.
- Worked with management team to oversee and monitor marketing strategy.
Marketing Manager
APE Companies (now Allredi)
Pasadena, TX
09.2014 - 02.2019
- Managed all marketing initiatives for the company’s 12 branch locations.
- Developed product information sheets and sales & marketing collateral
- Oversaw online marketing initiatives (websites, SEO, social media, etc.)
- Managed trade show logistics to guarantee company presence at events.
- Oversaw $200,000 marketing budget
- Oversaw acquisition of company promotional materials.
- Organized special events for company and customers.
- Managed corporate social media accounts to enhance online presence.
- Created engaging content for posts to drive audience interaction.
- Directed advertising initiatives spanning diverse platforms and channels such as print, billboard, and radio.
Marketing Specialist
3Coast
Webster, TX
05.2012 - 09.2014
- Directed company rebranding project encompassing logo, website, and collateral design
- Supervised inside sales staff activities
- Developed marketing collateral pieces to enhance sales support
- Developed and directed content for corporate social media accounts.
- Managed trade show/industry events
- Developed five websites serving various business units
- Executed successful email campaigns that led to increased lead generation
- Analyzed market trends to inform strategic decision-making processes.
- Monitored competitor activities to identify opportunities for differentiation.
Community Resource Manager
Cenikor Foundation
Deer Park, TX
08.2011 - 02.2012
- Secured funding for foundation through grant writing efforts
- Organized fundraising events to maximize participation and donations
- Coordinated media outreach to publish multiple press releases effectively.
- Crafted engaging press releases to enhance brand visibility.
- Collaborated with media outlets to ensure accurate message dissemination.
- Presented at industry events, representing the foundation.
- Spearheaded marketing activities to enhance brand visibility.
Rainforest Marketer/Public Relations Coordinator
Moody Gardens
Galveston, TX
01.2011 - 08.2011
- Conducted over 30 media interviews in targeted markets.
- Developed engaging content for the corporate website.
- Developed compelling news releases and disseminated them to relevant media channels.
- Cultivated strong partnerships with local and national media.
- Coordinated oversight of corporate social media accounts.
- Facilitated support initiatives for a 5-month public relations and marketing campaign highlighting the Rainforest Pyramid.
Public Affairs Assistant (Contract)
U.S. Army Corps of Engineers
Galveston, TX
05.2010 - 08.2010
- Developed impactful news releases for the organization, and distributed them to the local and national media.
- Developed engaging content for the USACE website and newsletter.
- Oversaw planning and coordination of Change of Command ceremony
- Cultivated strong working relationship with media.
- Developed internal and external communication materials.
- Assisted in preparing public communication materials for community outreach events.
- Maintained contact lists of relevant individuals and organizations.
Marketing & Communications Associate
Satellite Logistics Group (now BevPros)
Houston, TX
01.2006 - 03.2010
- Authored and published over 200 articles for the company newsletter.
- Oversaw content management for intranet and corporate website.
- Developed direct mailing pieces to enhance lead generation.
- Created (9) marketing collateral pieces to enhance sales support.
- Edited RFPs as needed by sales team.
- Coordinated company's annual business meeting for over 75 personnel.
- Represented company at industry events/trade shows.
- Served on employee recognition committee for (4) years.
Education
Bachelor of Arts - Communications
UNIVERSITY OF HOUSTON- CLEAR LAKE
Houston01.2005
Associates Degree - Social Sciences
SAN JACINTO COLLEGE
Pasadena, TX01.2002
High School Diploma -
Clear Creek High School
League City, TX05-1999
Skills
- Digital marketing
- Marketing Management
- Marketing strategy
- Graphic Design
- Social Media Marketing
- Corporate Communications
- Event Management
- Email Marketing
- Budget management
- Website management
- Marketing campaign development
- Lead generation
- Social media management
Personal Information
Title: MARKETING DIRECTOR
Military Certifications
- FEMA Emergency Management Institute (11 certifications)
- Military Emergency Management Academy - Basic Military Emergency Management Specialist
Certification
- HubSpot Digital Marketing
- HubSpot Content Marketing
- HubSpot Email Marketing
- HubSpot SEO
- Military Emergency Management Specialist
References
References available upon request.
Timeline
Marketing Manager
Vapor Point
09.2024 - 07.2025
Marketing Manager
ZymeFlow, Inc.
09.2022 - 07.2024
First Lieutenant, Communications Officer
Texas State Guard
12.2021 - 10.2022
Interim Marketing Director (Remote contractor)
Broadpath Healthcare Solutions
12.2021 - 09.2022
Marketing Manager
4-Horn Management
02.2019 - 12.2021
Marketing Manager
APE Companies (now Allredi)
09.2014 - 02.2019
Marketing Specialist
3Coast
05.2012 - 09.2014
Community Resource Manager
Cenikor Foundation
08.2011 - 02.2012
Rainforest Marketer/Public Relations Coordinator
Moody Gardens
01.2011 - 08.2011
Public Affairs Assistant (Contract)
U.S. Army Corps of Engineers
05.2010 - 08.2010
Marketing & Communications Associate
Satellite Logistics Group (now BevPros)
01.2006 - 03.2010
Bachelor of Arts - Communications
UNIVERSITY OF HOUSTON- CLEAR LAKE
Associates Degree - Social Sciences
SAN JACINTO COLLEGE
High School Diploma -
Clear Creek High School
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