JON SELMAN
Summary
Strategic executive with 15+ years of experience leading Customer Success, Client Services, and Growth for B2B SaaS, digital marketing, and media organizations. Proven track record of driving Net Revenue Retention, reducing churn, and scaling global teams through structured onboarding, adoption frameworks, and AI-enabled analytics. Adept at building trusted C-suite partnerships, managing $40M+ P&Ls, and aligning cross-functional teams to accelerate time-to-value, expand enterprise relationships, and deliver measurable client growth.
Overview
19
19
years of professional experience
Work History
Vice President, Client Growth
BENlabs
01.2022 - 06.2025
- Strengthened global client partnerships, increasing multi-year retention by 15% and driving 7% EBITDA growth.
- Led Fortune 500 relationships, directing cross-market influencer and growth campaigns, managing QBRs, expansions, and executive escalations.
- Managed multimillion-dollar OPEX and forecasting, ensuring profitability and operational efficiency.
- Scaled and mentored a high-performing CS & Client Services team, instilling accountability and continuous improvement.
- Developed AI-powered campaign reporting and creative testing frameworks, enabling a 17% lift in multi-brand demand
- Partnered with Product/Engineering to implement usage-based health scoring and new adoption flows.
- Increased CSAT by 10+ points over 12 months via proactive risk management and stakeholder alignment.
- Designed executive dashboards in Salesforce/Domo that tracked onboarding conversion, adoption, and churn risk—improving executive visibility.
- Negotiated multi-year renewal and expansion agreements by aligning customer outcomes with BEN's platform roadmap.
- Launched a structured Voice of Customer (VoC) program, capturing feedback across enterprise accounts to inform product roadmap, reduce churn, and strengthen client advocacy.
Senior Director Client Services
BENlabs
09.2021 - 12.2021
- Directed end-to-end execution of influencer-driven campaigns for enterprise brands, improving conversion rates by 7% through creative testing, content optimization, and CRO strategy.
- Served as senior client lead across fashion, tech, and CPG verticals — managing scope, upsell opportunities, and executive escalations while strengthening strategic partnerships.
- Partnered cross-functionally with Product, Data Science, and Creative to launch automated campaign reporting, enabling faster decision-making and increasing transparency with senior stakeholders.
- Enabled $3M+ in expansion revenue by identifying adoption-driven upsell opportunities during lifecycle reviews.
EVP, Commercial Strategy
Vision Media
01.2020 - 09.2021
- Oversaw $40M+ P&L while leading onboarding and lifecycle strategy for enterprise SaaS clients.
- Shortened time-to-value by 20% with structured playbooks and success frameworks.
- Introduced health scoring, NPS, and KPI tracking frameworks, improving executive visibility, renewal forecasting, and data-led client strategy at the board level.
- Drove 25% YoY increase in NPS by strengthening feedback loops and team responsiveness.
- Introduced forecasting, KPI tracking, and health scoring tools, enabling data-led client strategy and board-level reporting.
- Reported directly to the Board of Directors on revenue performance, client retention, and operational health, influencing long-term strategy and investment priorities.
SVP, Strategy and Business Development
Vision Media
01.2019 - 12.2019
- Transitioned $5M in revenue from legacy services into Vision Media's SaaS platform, accelerating ARR growth and improving EBITDA by 27%.
- Spearheaded post-sales client growth initiatives, enhancing service scalability and retention through structured customer feedback loops.
- Partnered with executive leadership to design financial models, cohort analysis, and market expansion strategies.
- Built a new leadership team to execute turnaround efforts, achieving stronger operational performance and client growth outcomes.
- Secured multi-year agreements with Fortune 500 clients by positioning Vision Media as a strategic partner, expanding account value and strengthening renewal rates.
- Applied BCG matrix analysis to evaluate product/service portfolio, reallocating investment toward high-growth SaaS offerings and divesting low-value segments—driving stronger EBITDA performance.
Senior Director Client Partnerships
Vision Media
11.2016 - 12.2019
- Directed a 20-person client partnerships team, managing a $40M P&L while delivering consistent YoY growth and profitability.
- Implemented an OKR-driven client framework, boosting accountability and increasing client health visibility across strategic accounts.
- Achieved a $2M revenue lift via upsell and expansion within enterprise accounts.
- Mentored client leads into strategic account managers capable of engaging senior stakeholders and driving retention.
Account Manager
Deluxe Technicolor Digital Cinema
03.2016 - 10.2025
- Oversaw key studio client relationships, ensuring successful onboarding and execution of digital cinema distribution.
- Partnered cross-functionally with operations and technical teams to improve client experience and delivery timelines.
Account/Senior Manager
Vision Media
01.2007 - 02.2016
- Managed enterprise media accounts, delivering customer success and client satisfaction across digital and physical media services.
- Built strong client relationships that contributed to long-term retention and account growth.
- Mentored junior staff, preparing them for elevated account management roles.
Education
Bachelor Of Science - Marketing
University of Arizona
05.2005
Certificate - undefined
Harvard Business Analytics
09.2021
Skills
- Net Revenue Retention (NRR) & Expansion Strategy
- Customer Lifecycle & Onboarding Excellence
- Churn Prevention & Customer Health Forecasting
- Data-Driven Decision Making & KPI Analytics
- Digital Transformation & Post-Sales Strategy
- Global Team Leadership & Talent Development
- Cross-Functional Alignment (Product, Sales, Engineering)
- Executive Stakeholder Engagement & QBRs
- Customer Success Playbooks & Process Design
- CSAT / NPS Program Development
- P&L Management & Forecasting
- AI & Automation in Customer Success Workflows
Timeline
Vice President, Client Growth
BENlabs
01.2022 - 06.2025
Senior Director Client Services
BENlabs
09.2021 - 12.2021
EVP, Commercial Strategy
Vision Media
01.2020 - 09.2021
SVP, Strategy and Business Development
Vision Media
01.2019 - 12.2019
Senior Director Client Partnerships
Vision Media
11.2016 - 12.2019
Account Manager
Deluxe Technicolor Digital Cinema
03.2016 - 10.2025
Account/Senior Manager
Vision Media
01.2007 - 02.2016
Certificate - undefined
Harvard Business Analytics
Bachelor Of Science - Marketing
University of Arizona