Jon Velasco
Strategic Account Director
Charleston,South Carolina
Summary
Focused on increasing revenue and customer satisfaction with a consultative and persistent approach. Profit-minded, polished and professional in all interactions. Resourceful in approaching each situations with a critical eye and devising innovative strategies for maximizing results.
Overview
11
11
years of professional experience
Work History
Director, Strategic Accounts
NetReputation.com
10.2023 - Current
- Managed 50-60 strategic accounts 4-5 million in ARR, specializing in online reputation management and branding
- Presented monthly performance reports and strategic recommendations to optimize client outcome.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth overseeing Account Management and Strategic teams.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates by 28%, and boosted overall team morale.
Owner
VM STONEWORKS, LLC
01.2014 - Current
- Generated over 9 million in granite countertop and home-improvement sales.
- Developed strategic plans to target prospective clients in the construction/real-estate industry
- Managed the full sales cycle from initial contact to contract negotiation
- Built and maintained strong client relationships, providing tailored solutions
Strategic Account Manager
NetReputation.com
04.2023 - 10.2023
- Met existing customers to review current services and expand sales opportunities.
- Implemented targeted sales strategies to drive growth in specific market segments.
- Coordinated resources across departments to ensure timely delivery of products/services according to client expectations.
Enterprise Account Executive
ConsumerAffairs
07.2021 - 02.2023
- Spearheaded review management strategies, enhancing client reputation and increasing positive online reviews (increased reviews per partner onsite by 23% AVG)
- Developed lead generation campaigns, growing qualified leads across multiple verticals (Specifically Finance, Real-estate, Home improvement)
- Presidents Club 2022 109% YR
- Cultivated strong client relationships, achieving high client retention through exceptional service
- Utilized CRM tools to track leads (Gong.io, Salesforce, Outreach among others), improving conversion rates through targeted follow-up
- Coordinated cross-functional teams to deliver seamless client onboarding
- Conducted market research to identify new business opportunities
- Generated new contacts through networking and cold calling.
- Built and cultivated healthy pipeline of customers interested in partnering with company.
Enterprise Account Executive
ReputationDefender
10.2019 - 04.2021
- Demonstrated Reputation Management SaaS solutions to C-Suite Executives and Employee Benefits Counsels, emphasizing the importance of online privacy and review management
- Collaborated with the VP of Sales to plan and develop the Enterprise role
- Facilitated suppression of negative content and promotion of positive content to enhance individual and business online reputations
- Conducted consultative sales of online reputation management and SaaS solutions to SMBs, enterprise-level companies, and high net worth individuals
- Employee 20 before acquisition by Norton Life lock
- Specialized in Online Reputation Management (ORM) strategies, including SEO and various social media and review site tactics, to promote a positive online image
- Awarded the 2020 Team Player Award.
- 2020 Presidents Club 176% YR
Account Manager
Life Time Inc.
08.2018 - 01.2020
- Managed a portfolio of (200-250) client accounts, ensuring high levels of satisfaction and retention (92% 3-month retention, 78% 6-month)
- Developed personalized fitness and wellness plans, aligning with clients' goals
- Facilitated onboarding sessions, providing comprehensive tours and fitness assessments
- Organized and promoted fitness events and workshops to enhance member engagement
- Resolved member issues promptly, maintaining a positive club environment
Public Relations Intern
Harley-Davidson Motor Company
01.2016 - 04.2016
- Assisted in developing and executing PR campaigns to enhance brand image
- Drafted press releases, media advisories, and pitch letters for product launches
- Coordinated media relations efforts, including pitching stories and managing press inquiries
- Monitored media coverage and compiled daily reports on brand perception
- Organized and promoted company events, such as product unveilings and dealership openings
- Managed social media accounts by creating engaging content and monitoring interactions.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
Skills
Teamwork
Sales Presentations
Request for Proposal (RFP)
Project Management
Operations Management
Team Management
Stakeholder relationships
Growth Strategies
Presentations and public speaking
Revenue Forecasting
Lead Generation
Websites
Languages
Spanish (Native or Bilingual)
Software
Outreach, Zoom, Gongio, Linkedin Navigator
Zoho, Salesforce, Microsoft 365, Hubspot
Timeline
Director, Strategic Accounts
NetReputation.com
10.2023 - Current
Strategic Account Manager
NetReputation.com
04.2023 - 10.2023
Enterprise Account Executive
ConsumerAffairs
07.2021 - 02.2023
Enterprise Account Executive
ReputationDefender
10.2019 - 04.2021
Account Manager
Life Time Inc.
08.2018 - 01.2020
Public Relations Intern
Harley-Davidson Motor Company
01.2016 - 04.2016
Owner
VM STONEWORKS, LLC
01.2014 - Current