Accomplished sales leader with a proven track record in driving revenue growth and enhancing team collaboration. Expertise in strategic planning and market analysis, consistently exceeding sales targets while earning national recognition. Renowned for success in medical device sales and building impactful customer relationships that contribute to sustained business development.
Overview
20
20
years of professional experience
Work History
TBI Sales Specialist (Abbott Point of Care) US Hospital and Outpatient Sales
ABBOTT
Midwest: MI, IN, IL, WI, MN, ND, SD
04.2024 - Current
Responsibilities:
Key responsibilities include collaborating with District Sales teams to create and execute best practice TBI sales cycles by establishing solid business relationships in key healthcare environments, including Emergency Departments, Concussion Clinics, Free-Standing Emergency Rooms, Urgent Care Clinics, and complementary departments.
Direct report to senior sales leadership, GM, and DVP.
Lead a team of 13 representatives and 2 district managers.
Develop and execute complex sales strategies in hospitals, regional IDNs, and select outpatient facilities that address your customers’ pain points and maximize long-term partnerships with APOC.
Lead and coordinate the TBI sales process (from discovery to close) at assigned healthcare facilities to drive adoption of the test.
Partner with District Managers, Point of Care Sales Specialists, and Regional Key Account Managers in key high-priority accounts to initiate awareness and adoption of the TBI test, accelerate sales cycles, and ensure the clinical adoption of the i-STAT TBI test to meet or exceed monthly, quarterly, and annual TBI sales objectives.
Effectively manage CRM to yield data-driven strategies, accurate sales forecasts, and business insights.
Lead cross-functional teams to educate key customer stakeholders and define key initiatives with internal colleagues to ensure your customers successfully adopt TBI test protocols to enhance patient care.
Synthesize customer and competitor insights, market and industry challenges, and the TBI product solutions to position the TBI assay and the APOC portfolio services for long-term customer success.
Develop customized solutions for your customers that leverage this emerging technology to deliver transformational solutions and processes.
Act as a subject matter expert for your assigned sales team on all TBI commercial activities, and coordinate liaison activities with medical affairs to ensure all technical requirements of the customer are fulfilled.
Present the APOC solution to the C-Suite and other executives, ensuring comprehension of, and commitment to, the long-term value proposition of reducing unnecessary procedures (CT scan).
Track record of KOLs, product launch champions, and development.
Achievements:
Highest percentage to goal of 7 TBISS.
Most TBI closes: UM, Sparrow, Southern Illinois Healthcare, Carle Health, Laird Research, Rosalind Franklin University, and Marian University, with an advanced sales cycle in several other opportunities.
Largest pipeline of over 2.5 million in annual capital and cartridge sales dollars.
Developed and implemented sales strategies to increase customer base. Identified as best practices, nationally.
Created customized presentations for potential customers, used as best practices nationally.
I-STAT Solution Specialist (Abbott Point of Care) US Hospital Sales
ABBOTT
West Michigan-Indiana
02.2022 - 04.2024
Responsibilities:
Hospital sales of capital equipment and diagnostic reagents used in critical care, emergency medicine, and surgical departments improve both clinical and financial outcomes through increased process efficiency.
Maintain and expand sales of the company’s portfolio of products in existing accounts, and develop new business within the territory.
Present sales strategies to senior leadership that will drive leads and sustainable growth.
Efficiency: Navigate the complex hospital sales environment with multiple stakeholders and dynamic decision-making criteria.
Achieve sales targets by maintaining base business, while prospecting and closing new business opportunities.
Identify and develop KOLs to advocate for Point of Care solutions in the market.
Calling on multiple decision-makers, C-suite, clinicians, nursing, laboratory, and point-of-care coordinators.
Achievements:
2023 President's Club Recipient
Q1: 109% reagent goal attainment.
Q2: 118% reagent goal attainment.
Q3: 116% reagent goal attainment.
Yearly Goal: 112% reagent, 152% capital.
2022: Goal obtainment: 97%.
Executive Specialty Cardiovascular Representative
JOHNSON & JOHNSON Janssen Division
Grand Rapids, MI
10.2019 - 02.2022
Responsibilities:
Conduct research to identify key decision-makers within the assigned territory; demonstrate the product’s value proposition through detailed presentations targeting various specialist-focused outpatient clinics to grow the client base.
Drive consistent sales and revenue growth by actively seeking out prospects and executing aggressive sales strategies
Cultivate repeat business by maintaining positive relationships with new and existing accounts that include cardiovascular experts, and other identified significant healthcare professionals.
Capture opportunities for new business by identifying client needs, understanding their business objectives, and providing value-added solutions through company products and services, which boosts profit margins.
Achievements:
2021: 164% of the total plan across all measured indications.
2021: 138% to plan NVAF 20 mg dose.
2021: 188% to plan CAD/PAD 2.5 mg dose.
2021: New RX writers, conversions at West Michigan Cardiology, and Advanced Cardiovascular Services.
2020: National Ranking (year-end vs. beginning of year) 61/369 (inherited poor-performing territory 389/402 in 2020).
Executive Inpatient Institutional Representative
JOHNSON & JOHNSON Janssen Division
Kalamazoo, MI
05.2019 - 10.2019
Responsibilities:
Developed and implemented innovative sales initiatives to establish a robust sales pipeline, maximizing business profitability.
Analyzed industry trends and competition to appropriately position products, gain competitive market share, and achieve revenue goals.
Collaborated extensively with the team in enforcing brand-specific strategies to increase awareness, and expand sales territory.
Achievements:
Medically ill prophylaxis of DVT/PE added to the Bronson order set.
NVAF Obese patient priority added to Spectrum order set
2019: 18% growth of NVAF 20 mg dose in the hospital inpatient market during only 3 months in field duration.
Managed the clinical and financial promotion of Biopatch and Plus Antimicrobial Sutures to reach target prospects throughout Michigan, Fort Wayne, IN, and Toledo, OH territories; acquired new account wins.
Worked in partnership with hospitals to improve their CLABSI and SSI clinical and reimbursement outcomes, as defined by Affordable Care Act programs; championed a high satisfaction level, resulting in long-term business relationships.
Leveraged sales and marketing strategies to determine new business opportunities, enhance market share with existing customers, and successfully attain the established metrics.
Achievements:
Deployed engaging promotional efforts, achieving 104% of targets.
Achieved a high conversion rate for the Biopatch product, including the whole-house conversion of the University of Michigan, its Pediatrics Hospitals, Beaumont Hospitals, Sparrow Hospital, and Henry Ford Health Services System.
Obtained Biopatch peripheral win for multi-device high-risk patients at Saint Joseph-Oakland and Spectrum Health-PIV contest winner.
Successfully converted various prospects into significant accounts, including Henry Ford Main, Henry Ford Wyandotte, and all campuses of McLaren for Plus Antimicrobial Sutures.
Territory Manager
ELOQUEST HEALTHCARE
Michigan-Ohio
08.2014 - 06.2018
Responsibilities:
Oversaw the assigned territory in accordance with marketing plans, promotional strategies, and company policies to increase sales revenues and maintain relationships with hospitals' key decision-makers.
Facilitated high-quality interactions with hospital committees, value analysis committees, purchasing departments, physicians, and nurses to discuss company offerings; gained formulary acceptance and department utilization of products.
Supervised a top-performing team by inspiring, coaching, and motivating members to meet and exceed quarterly and annual goals.
Achievements:
2018 ReliaTect Trial for Henry Ford Main Campus (hernia), Spectrum Health-Butterworth (cardiovascular), and Sparrow (hernia/hip/knee).
Nominated for the Marketing and Alliance Panel Award.
In 2017, I propelled the company’s revenue growth, delivering 130% of the overall plan (President's Club).
2016: Acquired large, comprehensive Mastisol Central Line Dressing Kit deals in the value analysis stage at Promedica and Henry Ford Health Services: Circle of Excellence/Brand Manager of the Year award.
2015 ReliaFit: whole house conversion of Promedica (all campuses), Henry Ford Health Services (all campuses), University of Toledo Medical Center, St.
Luke’s, Lakeland Regional, Spectrum Health, Holland Hospital, and Mercy Catholic Health Partners.
Rookie of the year award
Account Executive
CONCENTRA MEDICAL CENTERS
Brighton & Grand Rapids, USA
03.2005 - 08.2014
Responsibilities:
Conceptualized, developed, and managed strategic plans to accomplish an assigned weekly goal of scheduled appointments and new business revenue within the assigned geographic territory.
Presented the value proposition of occupational medicine and urgent care services to capture the prospect's interest, drive sales, and surpass incremental monthly revenue expectations, as assigned.
Uncovered new business opportunities by evaluating market trends, understanding demand, and recommending product/service solutions, which amplified account growth.
Achievements:
Consistently performed above 100% to plan from 2006 to 2013.
Consistent top performer, nationally ranked average 20/320 (2006-2011), and 16/145 after human acquisition.
2014: Pacing at 112% at the time of departure.
2011: Health Service Manager of the Year (121% plan), Senior Account Executive Promotion, including Grand Rapids, East Detroit Geo.
2009: Presidents Club (131% plan), Account Executive Promotion (inherited Grand Rapids Market).
2007: Health Service Manager of the Year (122% to plan).
Education
Bachelor of Arts - History
Michigan State University
East Lansing, MI
Skills
Integrated Sales and Marketing Planning
Medical Device & Pharmaceutical Sales Leadership
Capital Equipment
Account Management
Strategic Planning & Execution
Market Research & Competitive Analysis
Staff Development
Team Leadership & Collaboration
Accurate Forecasting & Expense Management
Product Launch Experience
Accomplishments
2024: Promoted to TBI Sales Specialist for Midwest, Abbott
2023: Presidents Club Recipient, Abbott
2019: Biopatch PIV Sales Contest Winner, Ethicon Johnson & Johnson
2018: Nominated for Marketing Alliance Panel, Eloquest Healthcare
2017: Presidents Club, Eloquest Healthcare
2016: Circle of Excellence, Eloquest Healthcare
2016 Sales Manager of the Year, Eloquest Healthcare
2015 Rookie of the Year, Eloquest Healthcare
2010: President’s Club, Concentra Medical Centers
2007/2011 Health Services Manager of the Year, Concentra Medical Centers
References
References available upon request.
Timeline
TBI Sales Specialist (Abbott Point of Care) US Hospital and Outpatient Sales
ABBOTT
04.2024 - Current
I-STAT Solution Specialist (Abbott Point of Care) US Hospital Sales