Jon Zupancic
SEO Philosopher
Lake Orion
Summary
Expert in driving customer engagement and enhancing online business visibility through innovative SEO strategies. I am skilled in crafting marketing initiatives that significantly boost sales and business success. I have demonstrated reputation management proficiency and extensive experience handling large healthcare clients. Possesses strong analytical skills coupled with robust organizational acumen and decisive problem-solving capabilities.
Overview
12
12
years of professional experience
2
2
years of post-secondary education
Work History
Senior SEO Manager
Hero Digital
Remote
10.2022 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Performed in-depth analysis of new client sites.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Analyzed and audited clients' websites to address performance issues.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Optimized copy and landing pages for search engine marketing purposes.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
Senior SEO Manager
Merkle
Remote
04.2022 - 10.2022
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Utilized search engine optimization and emphasized importance of link building.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Maximized performance by monitoring daily activities and mentoring team members.
- Delivered feedback to decision-makers regarding employee performance and training needs.
SEO Analyst
Terakeet
07.2018 - 03.2022
- Growing SEO Agency with a variety of mid-sized to enterprise clients
- Performed website audit tasks and developed recommendations to ensure SEO best practice compliance.
- Additional items include competitive market opportunity analyses related to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.
- On the reporting side, monthly performance and quarterly business reviews/reports use programs like Google Analytics and Omniture, SiteCatalyst, Excel, and others as needed.
- Collaborates and works closely with the account teams to ensure key objectives are met while ensuring brand consistency.
- Recommended changes to website architecture, content, and links to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Clients/Work: Rocket Mortgage (Page Audits, Reporting, Keyword Research), Blue Nile: (Keyword Research, Product Categorization, On-Page SEO Elements)
SEO Lead
Iprospect
07.2013 - 05.2018
- Was the Lead SEO Contact and monitored teams in five world regions, specifically on the conversion of the General Motors CMS from the agency perspective.
This task meant disseminating global best practices as well as upcoming project milestones.
- This project was a monumental undertaking as there was a complete overhaul of the URL structure of each General Motor's website.
- I have assisted with developing junior associates' skill sets by strategy and mentorship.
- We regularly held meetings, gave presentations on new techniques, or went over problems other associates had.
- Worked with the General Motors SEO client and the various agencies to ensure that SEO was kept apprised of website changes and provided iProspect SEO best practices were implemented
- Prepared detailed reports on updates to project specifications, progress, identify conflicts, and team activities.
- Clients/Work: General Motors Global Websites (Project Managed Five Global Regions SEO Milestones, Project Managed Technical SEO
Migration Process To New Content Management System)
SEO Specialist
Iprospect
04.2012 - 07.2013
- Lead the day-to-day SEO efforts for General Motor's Cadillac US Brand. This effort covered everything from overall SEO strategy to coordinating with various channels to ensure Cadillac kept SEO in the loop.
- Since Cadillac was a brand in transition, the SEO strategy had to evolve and evolve quickly. These changes meant continuous keyword research, URL changes, redirect changes, and meeting with the client and agencies to ensure brand consistency.
- Recommended changes to website architecture, content, and links to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files, and 301 redirects facilitate search engine spidering, crawling, and indexing.
- Performed ongoing keyword discovery, expansion, and optimization to increase organic search footprint and drive relevant site traffic.
- Client Work: Cadillac US (Keyword Research, On-Page Element Analysis, Project Managed Model Year Change Over From A SEO Perspective)
Education
Associate of Arts - Marketing
07.2000 - 01.2002
Skills
Screaming Frog Expertise
Keyword Optimization
Website optimization
Content Marketing
Technical Analysis
SEM strategy development
Web analytics
Google Analytics Software Proficiency
Python
Project Management
Data analysis
Timeline
Senior SEO Manager - Hero Digital
10.2022 - Current
Senior SEO Manager - Merkle
04.2022 - 10.2022
SEO Analyst - Terakeet
07.2018 - 03.2022
SEO Lead - Iprospect
07.2013 - 05.2018
SEO Specialist - Iprospect
04.2012 - 07.2013
Central Penn College - Associate of Arts, Marketing
07.2000 - 01.2002