JONAH BOLTON
Bedford,TX
Summary
Dynamic VP of Sales with over 11 years of experience optimizing sales team recruiting, training, and program execution. Recognized for a forward-thinking approach that drives team performance and exceeds organizational goals through innovative strategies. Committed to fostering an environment where mutual success elevates team members and enhances overall productivity.
Overview
13
13
years of professional experience
1
1
Certification
Work History
National Sales Director
VERSATILE HIGH PERFORMANCE COATINGS
10.2023 - Current
- Largest faamily owned and operated epoxy and cabinet manufacturer in the US.
- Recruit, hire, train, and develop Regional Territory Managers
- Evaluate market trends and revise pricing and costs accordingly
- Partner with operations for QC, shipping, and product innovation
- Partner with marketing to increase brand awareness
- Create all scripts
- Design an entire sales department from scratch
- I was tasked with recouping $6 million in lost revenue from the previous year, not only did I accomplish this but took the annual revenue from $39 million to $51 million in a 12 month span
- I increased our customer retention count from 8,000 to over 10,000 as well as increased the average dollar per unit by almost 20%
- Most importantly this was all accomplished from scratch, upon my arrival there was no sales department or initiatives
Co Owner/VP of Marketing and Outside Sales
ELEVATED FORMULA LLC
01.2023 - 01.2024
- Prospect for struggling franchisees or franchisors, isolate their issues, and create a plan of success to increase profit 2x in the first 45 days
- In most instances, this includes learning a franchise handbook from scratch, rewriting non mandatory SOPs, hiring a new staff, teaching the franchisee the proper way to motivate and manage a staff while producing a profit
- Working with franchisors on SOP creation specifically for marketing and sponsorship opportunities
- Landing a large network of influential names and individuals to help streamline production for our clients
- Some of these names include FC Dallas, Choctaw Casino and Resort, Luke Schoonmaker, David Harris Jr
- Create SOPs for specific procedures not provided by the franchisor
- Cross train and develop a pool of employees that could be distributed as necessary to multiple different types of businesses
- Work with business owners to help prepare for an exit
- This includes everything from identifying potential buyers to brand awareness to image upkeep
- Responsible for 2.7 Million in new sales generated from what most would consider bankrupt operations
- Responsible for multiple 7 figure offers from potential buyers for the business owner or franchisee exit
- Created over 2 dozen SOPs that have proven to be applicable across multiple fields of business
Regional Vice President of Sales
LA FITNESS
01.2018 - 01.2023
- Company Overview: Largest, privately owned fitness company in the US
- After 2 years with LA Fitness, I was promoted to Regional Vice President and charged with the fitness and membership goals for 70 locations
- Directed a training and sales staff of 900, 6 District Managers, 4 VPs across 70 clubs
- All personally recruited by me
- Accountable for $9MM/month in new business sales and maintaining $120MM in existing accounts
- Responsible for all B2B and B2C sales and communication
- New business development: Prospecting, negotiating, and closing large business accounts and corporate wellness
- Top clients landed: UNT athletics, FC Dallas, Choctaw Casino and Resort
- Generate $1.5MM in new annual rev through outside sales teams
- Increase community involvement and awareness
- Earn sponsorship opportunities for locals events and golf tournaments
- Incorporate and launch new initiatives, write out SOPs, PnL reporting, marketing, HR, sponsorships
- Largest, privately owned fitness company in the US
District Vice President of Sales
LA FITNESS
04.2016 - 01.2018
- Company Overview: Largest, privately owned fitness company in the US
- Hired based on success of my independent business, Dreads Fit, and was given the most failed club in Texas out of 76 locations
- As the club Director, within ten months increased and retained monthly training clientele, grew monthly billing from $17K to $90K
- Built on a proven track record of developing and executing a hiring, training, developing and retaining process, I then proactively requested five clubs to execute the same program
- Recruited trainers and team for all clubs, established training strategies and increased team training production that nearly tripled combined monthly revenue
- After six months, another 12 clubs were added under my supervision and I was promoted to District Vice President
- Directed a training staff of 140, sales staff of 110 and 61 managers across 18 clubs
- All personally recruited by me
- Accountable for $3.5MM annual new business sales and maintaining $40MM in existing accounts
- As a top KPI, continually develop Training Managers into District Managers to oversee clubs and training programs throughout the Texas market
- Created organic sales strategies to compete with ever-changing market conditions supported with manuals and training
- Recruit, train, develop and inspect on a large scale
- Run weekly fitness seminars to increase the fitness knowledge of our new hires
- Responsible for B2B sales account management and executing B2B marketing campaigns
- Largest, privately owned fitness company in the US
Founder
DREADS FIT
01.2012 - 01.2015
- Company Overview: Youth and professional athlete training academy
- Independent consultant for franchise and non-franchise training companies and gyms, contracted to develop personal training program success and increase member retention
- Recruited top level athletes to train with me and my assistant coaches with the promise of excelling beyond their fellow competitors
- Developed both sport specific and general conditioning programs, in person and virtual formats, along with tools to track and measure progress and kept athletes and parents on pace with deadlines
- Recruited and developed assistant coaches/trainers to carry out proprietary programs and develop their own skills as a strength and conditioning coach
- Manage marketing and advertising for the company and for individual athletes looking for placement
- Focused on instilling a lasting mentality in all clients to make them a better athlete and a better young man or woman off the field
- Youth and professional athlete training academy
- Success led to being recruited for positions such as: Head Volleyball Coach (Clayton Middle School), Won District Championship, Head Lacrosse Coach (Clayton Middle School), Head Coach (Salt Lake Independent High School Hockey), Won State Championship, Head Strength and Conditioning Coach (Park City Figure Skating Club), Assistant Coach (Park City Miners Hockey Club), Head Strength and Conditioning Coach (Park City Miners Hockey Club), Head Strength and Conditioning Coach (East Bench Tennis Academy), Personal Training Sales Director (Skills Fitness)
Education
BS - Communications
University of Utah
Skills
- Sales program development
- Team Mentorship
- Strategic recruiting
- Fostering collaboration
- Team development & retention
- Building trusted rapport
- Creative problem solver
- Solution selling
- Business growth and retention
- Sales process optimization
- Contract negotiations
- Negotiation expertise
- Territory management
- Revenue growth
- Objection handling
- Sales and marketing strategies
- Closing techniques
- Sales training
- Lead database management
- Professional athlete
Certification
NASM Certifications, Total of 9 unique certifications
PGA Associates
Notables
- Professional Athlete
- Nationally Qualified Men's Physique and Classic Physique
- Under Armour Collegiate Record Holder
- UHSAA Summer League Champion Coach
- All Region Champion Coach
- All-Star Selection Coach
Accomplishments
- Championship Coach
- #1 Earner for the year (La Fitness)
- Highest Grossing Location (La Fitness)
- Highest Grossing Franchise (ICryo)
- Touring Professional Golfer
Timeline
National Sales Director
VERSATILE HIGH PERFORMANCE COATINGS
10.2023 - Current
Co Owner/VP of Marketing and Outside Sales
ELEVATED FORMULA LLC
01.2023 - 01.2024
Regional Vice President of Sales
LA FITNESS
01.2018 - 01.2023
District Vice President of Sales
LA FITNESS
04.2016 - 01.2018
Founder
DREADS FIT
01.2012 - 01.2015
BS - Communications
University of Utah
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