Jonah Redel Traub

• Holistically grow Summit Golf Brands 4 brand sites: Bdraddy.com, EPNYgolf.com, Fairwayandgreene.com, Zerorestriction.com
• Fully own P&L to achieve and exceed growth and profitably goals.
• Redesign, Replatform, and Relaunch of all sites to a headless CMS.
• Fully own all elements of paid media strategy.
• Day to day management of paid social to achieve 85% higher ROAS YoY.
• Created and manage affiliate program.
• Ideated and executed on strategy to improve onsite conversion.
• Ideated and executed on email strategy to grow channel revenue and grow email & SMS subscribers
• Weekly reporting to key stake holders.
• Work with fulfillment team to improve customer experience.
• Manage external agencies ensure alignment and growth.

Highlights: Consistent YoY eCommerce growth in challenging environment to achieve 890% increase. Grew team to 5 members.

Consulting for: Perfume.com, FragranceX.com, Goldie Tees, Cinematic Music Group, Form50Fitness, Erase Spa, Rocean, Bryant Coats Co, For Every Living Thing, Morgan Lane, Cozyland.

• Growth Strategy, Paid Social, Paid Search, CRM, CRO, Technical Integrations

• Oversee and Manage replatforming from WooCommerce to Shopify
• Identify and execute on Shopify partners to increase onsite conversion and AOV
• Create and execute growth hacking strategy
• Plan and Execute 2019 budget
• Create 2019 forecast
• Manage external paid media vendors
• Develop and execute monthly reporting on budgeting and KPIs
• Manage fulfillment and oversee customer service team to create return customers and brand advocates

• Holistically grow www.blueandcream.com, a NYC based multibrand retailer/e-tailer
• Responsibilities including: - Use Google Analytics to identify areas for growth and analyze the efficacy of current marketing campaigns
• Strategize and execute on plans to increase traffic from all channels with close attention to ROI
• Created and manage affiliate program
• Created and manage Google Adwords campaigns
• Oversee email strategy, segmentation, automation
• Implement onsite SEO strategy via research of competitors and industry best practices to grow organic traffic
• Manage Facebook/Instagrams campaigns
• Identify and partner with other industry specific traffic sources
• Maximize onsite conversion and AOV via knowledge of eCommerce best practices
• Identify and work with vendors, such as Bounce Exchange, SearchSpring, and Windsor Circle, to improve customer experience and grow revenue
• Develop and execute monthly reporting on budgeting and KPIs
• Manage fulfillment and oversee customer service team to create return customers and brand advocates

Highlights: • Grew onsite revenue by 500%• Managed the implementation of a 3PL to improve customer experience and reduce strain on retail stores • Grew and managed a team of 6 people.

Responsibilities including:
• worked with senior management team to strategize, develop and execute creative concepts.
• served as key point of contact for clients and vendors.
• created customized status reports for clients and agency.
• organized and led weekly meetings internally and externally.
• independently managed print, digital, web videos and radio development, production and deployment
Highlights: • Managed launch of new advertising campaign for the Con Edison Green Team. • Managed the creation of a new Jewelry brand for Leo
Schachter. • Managed launch of the CFDA’s Fashion Targets Breast Cancer 2012 national campaign.