Jon Anderson

Hands-on digital analyst with 8 years designing and implementing scalable digital ecosystems across Fortune 500 financial, Ecommerce, and SaaS environments. Built and led analytics teams, modernized Adobe Analytics (including WebSDK), and unified web/mobile data to drive multimillion-dollar decisions. Integrated Salesforce Marketing Cloud and CDP with Adobe WebSDK for cross-platform activation and personalization. Deployed VoC tools (Qualtrics, Medallia), heatmaps (Contentsquare, CrazyEgg, Hotjar), and screen recording (Glassbox, Tea Leaf) and integrated with digital analytics to identify friction, optimize journeys, and increase conversion. (Examples on request)

• Jay Tkachuk, CDO @Golden 1 Credit Union, I have had the pleasure and privilege to work with Jon on building measurable digital ecosystems at two different organizations, and would do so again without hesitation. He is a passionate, dedicated, experienced, capable digital analytics professional. In fact, he lives and breaths this stuff. If you are looking for a leader to drive your digital ecosystem instrumentation and continuous evolution, especially in the digital marketing, ecommerce/ebusiness space, look no further. I highly recommend Jon!
• Ramon Espino, Integrated Marketing Analyst @Golden 1 Credit Union, I had the pleasure of working alongside Jon for about two years. While we were on different teams, Jon consistently went out of his way to support my growth-especially during my transition into the Adobe Analytics space. Jon didn't just offer casual advice-he became a true mentor. Through his guidance, I was able to develop a strong foundation and eventually become highly proficient in Adobe Analytics and the broader Adobe ecosystem. His ability to break down complex concepts and empower others to succeed is rare. What stands out most about Jon is his passion for elevating others. He's a thoughtful, compassionate leader who genuinely cares about the development of those around him. As both an architect and analyst, Jon brings a deep understanding of analytics strategy and execution. Any organization would be lucky to have someone with his level of expertise, dedication, and collaborative spirit.
• Ernest Elizondo, M.S.D.A, Manager of Data Analytics @Security Services Federal Credit Union, I had the pleasure of working with Jon Anderson when he led our analytics team, and I can confidently say he's one of the most knowledgeable and collaborative leaders I've worked with. Jon brings deep expertise in the field and fosters an environment of open communication and teamwork, which helped make a real difference in how our team operated and delivered results. His leadership style encourages growth, innovation, and trust, qualities which I believe are incredibly valuable and would make him an asset to any organization.