Jonathan Akanbi
Manhattan,USA
Summary
Offering unique blend of creativity and analytical thinking, eager to learn and thrive in design environment. Brings solid grounding in visual design and user experience principles, coupled with rapid learning ability for design tools and methodologies. Ready to use and develop skills in design thinking and prototyping in Product Manager role.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Design Lead
Tech 2 / Bayit Home Automation
02.2022 - Current
- Spearheaded the introduction of over 30 new products, resulting in $20 million in sales and expanding the brand's presence in major retail chains
Creative Director (Contract)
NACA
08.2022 - 05.2024
- Increased workshop sign-ups by 70%, achieving a 45% attendee conversion rate and driving a 120% growth in annual memberships
- Conducted brand architecture assessments to recommend strategic organization and alignment of product portfolios, ensuring clarity and market differentiation
- Designed and implemented comprehensive brand positioning frameworks, messaging strategies, and visual identity systems to reinforce brand equity and market presence
- Partnered with internal product and marketing teams to develop go-to-market strategies for new and existing offerings, aligning with organizational goals
- Communicated with overseas factories to ensure alignment on packaging specifications, prototypes, and production timelines
- Collaborated with dynamic, traditional organizations to execute cohesive strategies for introducing over 20 new products, resulting in three sold-out launches and $20M+ in sales
- Delivered integrated packaging solutions supporting in-store displays, ecommerce visuals, and PDQs for retail success
Art Director
Chetu Inc
11.2019 - 12.2021
- Designed high-converting ads and optimized website performance, contributing to $20 million in annual revenue-a $12 million increase from the previous year
- Gained creative skills and contributed to campaigns for national clients, enhancing brand visibility and delivering impactful results
Education
Art Direction Program -
Miami Ad School
Miami, FL01.2019
Bachelors of Arts - Communicatin
Florida State University
Tallahassee, FL12.2013
Skills
- 360 Campaign Development
- Project Management
- Adobe Creative Suite
- Data Analysis
- Stakeholder management
- Design systems
Websites
Strengthsandexpertise
- Brand Strategy
- Visual Identity Systems
- 360 Campaign Development
- Road Map Execution
- Project Management
- Data Analysis
Accomplishments
- Achieved efficiency by introducing Artificial Intelligence to automate low impact tasks.
- 2013 FBS National Champion (FSU)
Certification
- Prompt Engineering- Wake Forest (2024, Oct)
- Data Analytics- Wake Forest (2024, Oct)
Timeline
Creative Director (Contract)
NACA
08.2022 - 05.2024
Design Lead
Tech 2 / Bayit Home Automation
02.2022 - Current
Art Director
Chetu Inc
11.2019 - 12.2021
- Prompt Engineering- Wake Forest (2024, Oct)
- Data Analytics- Wake Forest (2024, Oct)
Art Direction Program -
Miami Ad School
Bachelors of Arts - Communicatin
Florida State University
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