Hi, I’m
Jonathan Jean Baptiste
Brooklyn,NY
Summary
Jonathan Jean Baptiste is a dynamic Brooklyn-born creative with a unique ability to blend entertainment and branding. His work is centered on influencing art, community, and culture through innovative copywriting and sonic branding. With a vision to empower the next generation of creatives, Jonathan is committed to guiding them to achieve their goals twice as fast while embracing the grace to learn from their mistakes. His approach fosters an environment where creativity flourishes, enabling emerging artists to push boundaries and explore new avenues in their craft. Jonathan’s mission is to elevate the creative landscape by nurturing talent that challenges the status quo and drives cultural evolution.
Overview
8
years of professional experience
1
Certification
Work History
Beam Entertainment
GTM Planning Lead
01.2022 - Current
Job overview
- Lead GTM planning for Beam Entertainment, ensuring that all product launches, feature updates, and marketing campaigns align with the organization’s strategic goals and growth objectives
- Collaborate with Product Management to craft and execute initiatives aimed at enhancing over 100+ subscriber acquisition, retention, and engagement through innovative pricing, packaging, and promotional strategies
- Provided logistical support for various administrative tasks and projects as assigned by the executive.
- Oversee the preparation, submission, and tracking of expense reports for the executive
- Create compelling marketing narratives that differentiate Beam, resonate with target audiences, and reinforce Beam Entertainment’s leadership in the music creation industry
- Work closely with Product, Marketing, Data, and Customer Experience teams to synchronize messaging, optimize campaigns, and drive substantial business impact
- Measure & Optimize Performance: Developed processes to forecast, monitor, and analyze the effectiveness of marketing initiatives, leveraging data-driven insights to refine strategies that maximize impact and ROI
- Champion Innovation in Music Creation: Remained abreast of industry trends in music production, AI-powered tools, and creator workflows, positioning Beam Entertainment at the forefront of the market
APT 122
Music Strategist
01.2019 - 11.2022
Job overview
- Research and identify emerging artists and tracks, staying up-to-date with the latest music trends and industry developments to ensure fresh and relevant content.
- Analyze user data, playlist performance metrics, and feedback to optimize playlist curation and enhance user satisfaction.
- Participated in weekly online strategy meetings with multiple creative agencies across various disciplines.
- Collaborate with the content acquisition team to negotiate and secure music licenses and rights, expanding the platform's music library and ensuring copyright compliance.
- Led cross-functional strategic planning, marketing plan development and execution, and product release schedule
- Negotiated and secured deal points, licenses, and budgets with content creators and third- party vendors
- Cultivated and managed strategic relationships with artists, content owners, independent labels, and technology partners to generate revenue, grow traffic, and strengthen the corporate brand
United Federation of Teachers
Administrative Assistant
02.2017 - 10.2018
Job overview
- Entered and managed member data, ensuring accurate updates to information
- Operated front desk duties, handling over 40+ incoming calls and messages for senior staff
- Coordinated break schedules in collaboration with over 20+ team members
- Managed team projects assigned by senior leadership, ensuring timely completion
- Assist with managing and organizing materials related to the executive's projects or initiatives
- This may include ordering materials as needed, supporting the creation or formatting of presentations or documents, or reviewing documentation
Education
CUNY City College of NYCBrooklyn, NY
Bachelor from Entertainment Technology
05.2022
Skills
- Clear Verbal and Written Communication
- Creative problem-solving and adaptability
- Attention to detail and quality in all tasks
- Ability to work both independently and in teams
- Extremely well organized and detail-oriented
- High degree of accuracy and meticulous follow-up on tasks and projects
- Experience booking both domestic and international travel
- Efficient with remote work tools such as Zoom, Google Workspace, and Slack
- Proficient in calendar management across time zones, task coordination, and time management
- Music-driven Marketing Campaigns
- Digital Marketing
- Cultural awareness
Certification
Google It certification
Data Analytics
Comptia A+
Google IT certificate
This program teaches the fundamentals of IT support, covering topics such as troubleshooting, customer service, networking, operating systems, system administration, and security. It is designed to provide a pathway into the IT field.
Languages
English
Native or Bilingual
Haitian Creole
Native or Bilingual
Spanish
Limited Working
Timeline
GTM Planning Lead
Beam Entertainment
01.2022 - Current
Music Strategist
APT 122
01.2019 - 11.2022
Administrative Assistant
United Federation of Teachers
02.2017 - 10.2018
CUNY City College of NYC
Bachelor from Entertainment Technology
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