JONATHAN BATY
Midvale,UT
Summary
Energetic, dedicated, and enthusiastic creative professional experienced at conceiving and implementing innovative programs and ideas for large and small businesses. Aptitude for finding unique, creative approaches which enable marketing messages to cut through the clutter. Skilled in building positive relationships with clients, stakeholders, and their desired audience.
Overview
13
13
years of professional experience
Work History
Freelance Marketing Consultant
Self Employed
03.2017 - Current
- Collaborates with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5 key accounts.
- Consults with clients on business issues and developed innovative, high-impact proposals.
- Writes engaging and successful marketing, advertising, and website copy.
- Conducts market research and reported on clients' competition.
- Plans and executes events and marketing programs to increase qualified leads.
Creative and Traditional Marketing Manager
Custom Marketing Solutions
02.2021 - 06.2023
- Marketing consultant and account manager for 20 companies in the service industry.
- Coordinated all digital and traditional design and creation to generate advertising material across multiple mediums.
- Collected and analyzed consumer behavior data, monitored competitors' marketing activities, and prepared reports on marketing and sales metrics.
- Cross-trained existing employees to maximize team agility and performance.
- Developed and maintained relationships with customers and suppliers through account development.
Brand / Digital Marketing Manager
Kenworth Sales Company
11.2018 - 05.2020
- Promoted and protected the Company's image and brand.
- Teamed with the Corporate Sales Director and other Marketing Managers to promote the Company's marketing strategy and corporate mission
- Creates and implements the Company's digital marketing strategy, including online web presence, search engine optimization, and social media presence
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Worked closely with the Public Relations/Events Marketing Manager on related marketing events.
Digital and Content Marketing Strategist
HOJ/WarehouseOS/Monarch Door
12.2017 - 10.2018
- Coordinated and executed all content-related marketing efforts, including websites, emails, e-books, white papers, podcasts, photography, and video.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Worked with agencies to embed trackable links, set tracking parameters, and ensured content is correct and assets are deployed to appropriate channels which can be measured.
Digital Marketing Manager
Big Leap, LLC
06.2016 - 10.2017
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Contributed data-based recommendations for online marketing campaign strategy.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Writer/Producer
1320 KFAN/1280 The Zone
09.2011 - 12.2016
- Produced live game broadcasts for the Salt Lake City Bees, Utah Grizzlies, and the Utah Jazz as well as various other local station shows
- Executive Producer of Inside the Outdoors.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Creative – Writer III
USANA Health Sciences
11.2015 - 04.2016
- Organized material to research and complete writing tasks.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Worked with writers and managers to ensure project goals and deadlines are met.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating, and authentic approach.
Senior Copywriter / Email Communications Manager
Bigsley Event House
12.2014 - 10.2015
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Wrote social media outreach posts on both informational and promotional topics.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Customized brand message to reach and capture target audience interest and drive engagement.
Creative – Content Marketing Manager
SEO.com
07.2013 - 08.2014
- Wrote weekly articles for several company blogs that marketed the client’s needs and promote their products.
- .Brainstormed copy ideas and possible angles for a client's website content
- Coordinated with clients and team members regarding website and blog copy, and content including infographics and outreach articles for similar websites.
- Devised content strategy to effectively engage target audiences.
- Managed content distribution to online channels and social media platforms.
Creative - Copywriter/Producer
Saxton Horne Advertising
08.2012 - 01.2013
- Wrote catchy, persuasive copy to sell the client's products or services in all media including web, direct mail, television, radio and out-of-home.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Oversaw production including quality control for each spot written.
Education
B.S. in Journalism, emphasis in Public Relations -
Utah State University
Skills
- Marketing
- Market Analysis/KPI Monitoring
- SEO Strategies
- Brand Management
- Project Management
- Campaign Development
- Email Marketing
- Creative Collaboration
- Content Creation
- Business development and planning
- Adobe Creative Suite proficiency
Timeline
Creative and Traditional Marketing Manager
Custom Marketing Solutions
02.2021 - 06.2023
Brand / Digital Marketing Manager
Kenworth Sales Company
11.2018 - 05.2020
Digital and Content Marketing Strategist
HOJ/WarehouseOS/Monarch Door
12.2017 - 10.2018
Freelance Marketing Consultant
Self Employed
03.2017 - Current
Digital Marketing Manager
Big Leap, LLC
06.2016 - 10.2017
Creative – Writer III
USANA Health Sciences
11.2015 - 04.2016
Senior Copywriter / Email Communications Manager
Bigsley Event House
12.2014 - 10.2015
Creative – Content Marketing Manager
SEO.com
07.2013 - 08.2014
Creative - Copywriter/Producer
Saxton Horne Advertising
08.2012 - 01.2013
Writer/Producer
1320 KFAN/1280 The Zone
09.2011 - 12.2016
B.S. in Journalism, emphasis in Public Relations -
Utah State University