Jonathan Brantsen

Sales Associate

• Built and maintained strong customer relationships by providing knowledgeable, personalized service and creating a welcoming environment for all visitors.

Product Specialist

• Demonstrated in-depth knowledge of Harley-Davidson models, parts, and accessories, assisting customers in making informed purchase decisions and increasing dealership sales.

Customer Experience Advocate

• Provided outstanding service throughout the sales process, from initial consultations to post-purchase follow-up, leading to high levels of customer satisfaction and repeat business.

Finance and Sales Support

• Assisted customers with financing options, explaining terms clearly to ensure they understood their commitments, contributing to an increase in financed sales. Average backend gross of $2752

Inventory and Merchandising Coordinator

• Maintained well-organized displays and inventory, ensuring that popular models and parts were readily available, which enhanced customer experience and promoted sales.

Event Coordinator

• Played an active role in organizing dealership events, such as open houses and demo rides, to engage the community and drive brand loyalty among Harley-Davidson enthusiasts.

Operational Oversight

• Monitored daily operations across three locations, ensuring consistency in quality, service, and cleanliness standards to meet corporate guidelines and exceed customer expectations.

Staff Management & Development

• Recruited, trained, and mentored store managers and employees, fostering a team-oriented culture focused on customer satisfaction and operational excellence.

Inventory & Supply Chain Management

• Oversaw inventory levels and supply orders, coordinating with vendors to ensure cost-effective procurement and reduce waste while maintaining high product availability.

Sales & Profitability Tracking

• Analyzed sales data and financial performance of each store, implementing strategies to boost revenue, manage expenses, and maximize profitability across all locations.

Customer Service & Community Engagement

• Developed customer service initiatives, handling escalated customer concerns to build loyalty and establish each store as a valued part of the Muskegon community.

Marketing & Promotional Implementation

• Executed regional marketing campaigns and in-store promotions, aligning each location with seasonal and community-based events to drive foot traffic and brand awareness.