Jonathan C. Latacz
McKinney
Summary
An accomplished professional with specialization in both inside and outside sales as well as sales training. Adept at evaluating customer needs, identifying suitable solutions, and articulating value propositions while fostering a sense of urgency and building trust. Extensive experience in management and customer service, including operational oversight, staffing, cost control, and relationship development. Demonstrated ability to cultivate and lead high-performing teams with a focus on positive relationships with customers, staff, and vendors. Bilingual proficiency in English and Spanish.
Overview
25
25
years of professional experience
Work History
Customer Service Representative
Harte Hanks (FEMA)
11.2024 - Current
- Supported applicants impacted by natural disasters in creating their accounts and provided ongoing assistance throughout the application process
- Adhered strictly to FEMA guidelines
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Responded to customer requests for products, services, and company information.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
Corporate Recruiter
Recruit XL, McKinney, TX
01.2018 - 11.2024
- Directed high-volume recruitment efforts across five states to source and hire candidates for Blue Cross Blue Shield (HCSC)
- Exhibited strong proficiency in MS Office, Excel, and PowerPoint
- Demonstrated technological acumen, including social media and process mapping
- Expertise in talent attraction, assessment, and selection at all levels
- Exemplary written and verbal communication skills
- Established working relationships with facility leadership and HR to identify recruitment needs
- Developed job descriptions and requirements based on job openings and posted them on relevant platforms to attract candidates
- Sourced, screened, and selected candidates from various channels like social media, in-house database, and external sources, forwarding them to clients and following up for updates
- Conducted interviews, evaluated applicant suitability for positions based on knowledge and experience, and matched them with current positions
Restaurant General Manager
Pete’s Dueling Piano Bar, Ft. Worth, TX
06.2016 - 09.2024
- Oversaw front and back of house operations, including scheduling, inventory control, cost of goods/sales figures, and P&L benchmarks management
- High Volume Entertainment Venue
- Developed and introduced innovative cocktail ideas and menu additions
- Led marketing initiatives before, during, and after COVID to enhance or maintain sales figures across all markets
- Achieved year-over-year sales growth annually from 2016-2020; Sustained competitive market share during COVID
- Optimized post-COVID operations to swiftly recover and surpass pre-2020 metrics
- Advised on and assisted with the relocation of the Addison location to The Star in Plano/Frisco area
- Managed all aspects of daily operations, including managing budgets, inventory control, and vendor relations.
- Effectively managed labor costs by monitoring productivity levels among staff members and making strategic scheduling decisions.
Sales/Leasing Executive
Investor’s Management Trust (IMT), Miramar, FL
01.2015 - 06.2015
- Secured new leases and renewals at a 349-unit community
- Generated new leads through advertising and followed up on existing leads
- Conducted tours of the community with prospects and organized/executed resident events
- Achieved 42 out of 54 new leases in five months using feature-benefit selling
- Renewed all resident leases during tenure; Negotiated rent increases, building value for existing residents
- Closed over 35% of all open, qualified traffic by addressing prospects’ needs
- Worked closely with maintenance staff to ensure timely completion of repairs prior to new tenant moveins.
- Reviewed tenant applications thoroughly, conducting background checks and verifying references to ensure qualified occupants.
- Addressed inquiries from prospective tenants professionally, providing relevant information about available units.
- Maintained a high level of knowledge about current market trends by attending industry events and networking with peers.
- Maximized lease revenue by effectively negotiating lease terms and conditions.
Vacation Ownership Sales Consultant
Wyndham Vacation Ownership, Pompano Beach, FL
01.2014 - 12.2014
- Presented vacation ownership benefits and products to groups of 10-20 prospective families as a Certified Podium Presenter
- Collaborated closely with the training department, serving as a mentor for new hires and senior sales consultant providing leadership and coaching
- Developed an iPad program to track sales metrics for new hires
- Achieved a 14% closure rate for tours in the first six months by effectively communicating the value of vacation ownership versus rentals and hotels
- Maintained a Volume Per Guest over $1.4K for the initial six months by offering large bundles to economically affluent guests and more budget-friendly options to cost-conscious prospects
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Followed up with existing customers to provide additional support and address concerns.
Sales Consultant/Senior Leasing Consultant and Certified Associate Sales Trainer
The Irvine Company Apartment Communities, Irvine, CA
07.2009 - 07.2011
- Contributed to an 11% year-over-year increase in the Kingsley Customer Service Survey by creating the Value for Amount Paid and Prompt Response Time performance metrics for resident issues
- Obtained Certified Leasing Consultant status through IACU
- Received The President’s Club award for 2nd Quarter, 2010 – 2011, for Most Leases Company Wide
- Developed and coached new hires; Maintained continuous mentor/apprentice relationship post-hiring period
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
Restaurant General Manager
YUM! Brands, KFC Division, Laguna Niguel, CA
03.2007 - 06.2009
- Supervised operations of a corporate unit; Hired, developed, and scheduled staff of 25+ employees
- Oversaw inventory management, cost control, P&L, and payroll
- Increased YTD same store sales by 25%, from $800K to $1.2M versus previous year through exceptional customer service, high product quality, increased focus on hospitality and cleanliness, local networking, and new product launches
- Completed YUM! management training program and ongoing development coursework
- Developed and maintained a strong team of motivated staff by providing ongoing training and development opportunities.
Owner/Operator
Planet Hoagie, Philadelphia, PA and Brigantine, NJ (Italian deli franchise)
02.2005 - 02.2007
- Increased same-store sales by 15% from 2005 to 2007 through quality food and exceptional service
- Managed budgeting, cost control, P&L, and payroll
- Engineered marketing campaigns to enhance franchise visibility in Southern New Jersey, analyzing market demographics, and determining advertising placement
- Acquired and retained corporate customers; Expanded base by 50% in one year
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
Manager
Planet Hoagie, Philadelphia, PA and Brigantine, NJ (Italian deli franchise)
09.2000 - 02.2005
- Provided training on day-to-day operations, scheduling, franchise standards, and consistencies during the start-up efforts of five new franchise locations in greater Philadelphia
- Managed promotional campaign efforts and sales pitches for new business
- Hired, trained, and developed a 15-member team on franchise operations and customer service
- Spearheaded award-winning entry for 2004 Philadelphia Magazine “Best of Philly” competition
- Accomplished multiple tasks within established timeframes.
- Managed and motivated employees to be productive and engaged in work.
- Cross-trained existing employees to maximize team agility and performance.
- Controlled costs to keep business operating within budget and increase profits.
Education
Bachelor of Science - Business Administration (Major in Finance; Minor in History)
Villanova University
Villanova, PAReal Estate License - Real Estate
Texas Real Estate Commission
McKinney, TXLicense - Florida Real Estate Associate
License - Texas Real Estate Associate
Skills
- Marketing and Promotion
- Customer/Vendor Relations
- Training and Development
- Prospecting/Lead Generation
- Qualification
- Reporting and Documentation
- Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Property Management and proprietary programs
- Customer service
- Relationship building
Accomplishments
- Earned “The President’s Club” award for Most Leases Company Wide (2010-11)
- Closed 78% of new leases in six months; Renewed 100% of current leases
- Managed operations, P&L, budgeting, staffing, and payroll, leading to double-digit revenue growth in two years
Timeline
Customer Service Representative
Harte Hanks (FEMA)
11.2024 - Current
Corporate Recruiter
Recruit XL, McKinney, TX
01.2018 - 11.2024
Restaurant General Manager
Pete’s Dueling Piano Bar, Ft. Worth, TX
06.2016 - 09.2024
Sales/Leasing Executive
Investor’s Management Trust (IMT), Miramar, FL
01.2015 - 06.2015
Vacation Ownership Sales Consultant
Wyndham Vacation Ownership, Pompano Beach, FL
01.2014 - 12.2014
Sales Consultant/Senior Leasing Consultant and Certified Associate Sales Trainer
The Irvine Company Apartment Communities, Irvine, CA
07.2009 - 07.2011
Restaurant General Manager
YUM! Brands, KFC Division, Laguna Niguel, CA
03.2007 - 06.2009
Owner/Operator
Planet Hoagie, Philadelphia, PA and Brigantine, NJ (Italian deli franchise)
02.2005 - 02.2007
Manager
Planet Hoagie, Philadelphia, PA and Brigantine, NJ (Italian deli franchise)
09.2000 - 02.2005
License - Florida Real Estate Associate
License - Texas Real Estate Associate
Bachelor of Science - Business Administration (Major in Finance; Minor in History)
Villanova University
Real Estate License - Real Estate
Texas Real Estate Commission
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