JONATHAN CLEVELAND
Belleville,WI
Summary
MARKETING & BUSINESS DEVELOPMENT EXECUTIVE – Skilled Business Development leader offering 25 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Industrial and municipal market focus, working with specifying and consulting engineers, regulatory bodies, and trade organization. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Success performing long term, inter-departmental product road mapping exercises to fuel growth and profitability. Repeatedly commended by employers and peers for possessing big picture vision to identify areas for partnerships, regional sales chanel development, product improvement, and stakeholder buy-in.
Overview
26
26
years of professional experience
Work History
Business Development Manager
Aqua Metrology Systems
01.2025 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
Business Development Manager
Yokogawa Usa
03.2024 - Current
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Sales Engineer
THERMA-TRON, -X, INC
10.2021 - 03.2024
- Direct customer engagement for industrial water treatment and wastewater pre-treatment for Reverse Osmosis, pH neutralization, and soluble metals removal to achieve regulatory compliance
- Technical, Consultative sales based upon treatment criteria, site surveys, management interviews, and water analysis to achieve desired treatment outcomes
- Established long-term relationships with key clients for repeat business and referrals, cultivating a strong network within the industry.
- Analyzed market trends, competitor performance and product strengths
- Attended trade shows and seminars to promote products and network with industry contacts
- Generated new business with marketing initiatives and strategic plans
- Established relationships with key decision-makers within customer's organization to promote growth and retention
- Performed client research and identified opportunities for account growth, account penetration and market expansion
Owner/Sales Business Development Executive
SUPERIOR ANALYTICAL INSTRUMENTS
01.2010 - 10.2021
- Started SAI to fill an observed void within the instrumentation sales channel offering in WI; for a company with vast knowledge of instruments, their applications, and their efficacy
- Communicated directly with customers and partners to build strong business networks and relationships.
- Perform seminars to industry professionals and engineering firms on products selection, use and specification
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Created customer loyalty programs to increase repeat business.
- Engage in web page traffic analysis via Google Analytics to evaluate the effectiveness of print, on-line and direct market outreach efforts
- Represent product lines from manufacturers such as Rosemount, GE Power and Water, EIM and Georg Fischer, focused on Municipal Water and Wastewater
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Met existing customers to review current services and expand sales opportunities.
Global Products Marketing And Business Development
ABB LIMITED INSTRUMENTATION
01.2003 - 01.2010
- Developed acquisitions-based business plan to drive growth within the Analytical Instrumentation Group, targeting purchase of major global supplier
- Oversaw 21 direct reports
- Directed $6M acquisition, - company’s first in 10 years:
- Developed and maintained global product portfolio and new product development utilizing stage gate model
- Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
- Acted as Integration Champion, ensuring sustained sales volume and productivity
- Created ABB Instrumentation's first U.K.-based marketing team as part of a $170M Business Unit's effort to reverse declining sales
- Supervised a 16-person marketing division tasked with creating and implementing product development roadmaps, marketing communication plans, and customer technical support/training
- Member of senior management team
- Secured $18M in core product revenues ($158M to $176M) to revitalize stagnant sales in just 3 years
- Lowered 3-4-year product development cycle to months by initisting common component usage within Business Units
- Identified target audiences and developed marketing plans across different channels and platform segments
- Managed marketing research projects that improved business strategy through consumer insights
- Communicated directly with customers and partners to build strong business networks and relationships
Global Marketing Manager
ABB LIMITED INSTRUMENTATION US, Analytical Instruments
03.2001 - 01.2003
- Conducted market research to identify new opportunities and target markets.
- Created new marketing communications encompassing trade show coverage, sales training, and advertising materials
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed and implemented annual marketing plan outlining critical markets for enhancements based on cross-disciplinary input
- Restored business growth from -2% per year (for 10 consecutive years) to 4.5% in 24 months
- Fostered cohesion between Sales and Marketing Departments, emphasis on information sharing and the promotion of all product lines.
Product Manager
GLI INTERNATIONAL
06.1999 - 01.2001
- Coordinated marketing and engineering efforts for timely release of new products specifically geared towards municpal potable water
- Surveyed existing and potential clients to determine product performance, viability, and potential demand
- Prioritized roadmap in order to achieve product goals and metrics.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Education
Bachelor of Science - Earth Science
NORTHLAND COLLEGE
Ashland, WI05.1989
Skills
- Account Management
- Sales Channel Development
- Proposal Generation
- Product Development
- Strategic Business Planning
- Consultative Selling Techniques
- Account Development
- Competitor Analysis
- Specification Generation
Quote
Why do we measure? To meet requirements and to control our processes.
Jon Cleveland
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Development Manager
Aqua Metrology Systems
01.2025 - Current
Business Development Manager
Yokogawa Usa
03.2024 - Current
Sales Engineer
THERMA-TRON, -X, INC
10.2021 - 03.2024
Owner/Sales Business Development Executive
SUPERIOR ANALYTICAL INSTRUMENTS
01.2010 - 10.2021
Global Products Marketing And Business Development
ABB LIMITED INSTRUMENTATION
01.2003 - 01.2010
Global Marketing Manager
ABB LIMITED INSTRUMENTATION US, Analytical Instruments
03.2001 - 01.2003
Product Manager
GLI INTERNATIONAL
06.1999 - 01.2001
Bachelor of Science - Earth Science
NORTHLAND COLLEGE
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