Jonathan Cole

Providing support to small, scaling SaaS organisations as a fractional Sales Leader.

Project 1 - Supporting a Workforce Management SaaS organisation launch in March 2025.

Full GTM review & support. Defining ICP and TAM. Creating a repeatable revenue playbook for future growth.

- Closed largest deal in company history with one of the largest membership bodies in the UK - £364k TCV

- Worked primary across healthcare both private & public. Key New Business Clients include Newson Health & The NHS.

- Project managed inbound lead flow bringing together marketing, operations and sales to increase new business meetings by 230%

- Led GTM team through successful round of funding - circa £2m

- Built customer referral programme to utilise cross-collaboration of B2C client base to drive a funnel of qualified B2B leads

- Close working relationship with key partners on projects, proposals and joint GTM plans

- Close alignment with marketing to launch series of webinars promoting CEO as a thought leader in online education

• 2nd employee - Built process and scaled team to 14 full time reps
• Targeted on new business conversion, client retention and employee satisfaction
• From scratch, executed business plan to achieve £350k Year 1 and £1mil Year 2
• Created, executed sales and marketing plans for multiple clients across multiple industries inclusive of SDR calling cadences, tiered email campaigns and virtual & face-to-face events
• Expanded MRR on 3 client projects through effective communication and problem solving to refine delivery
• Supported team via onsite, virtual and recorded bank of training videos across various topics; winning mindset, sales techniques and process, system training and dedicated 1-2-1 support

• Led team of 23 New and Existing Sales Representatives
• Pioneered first European existing upsell team and built from creating job spec, hiring personal and on boarding training. This team went from €0 to consistently delivering 55% of Benelux revenue
• Oversaw an ARR target of €3.4 - €3.9 million
• Achieved 33% YoY growth
• President cabinet winner 3 times as individual contributor for being top 1% performer in worldwide sales team
• Supported, coached and trained SDRs and AEs on sales techniques
• Local project champion support for implementation of Salesloft through collaboration with European sales leaders
• Key voice on employee welfare hosting regular walking virtual meetings to discuss important topics
• Personally mentored and played key part in seeing 7 promotions from team leaders to senior SDR and AE positions
• Relocated from Reading to Amsterdam during this period - promoted through being recommended and fast tracked into leadership role