Jonathan Cook

• Negotiated contracts with clients to ensure profitable outcomes for the company.
• Cultivated relationships with key decision makers through regular client visits and follow-up calls.
• Managed full sales cycle for mid-market accounts ranging from $50K to $200K in annual revenue, consistently exceeding quota through strategic outreach, consultative selling, and tailored value propositions.
• Negotiated complex deals involving multiple stakeholders.
• Created customized sales plans tailored to the needs of each account.
• Facilitated contract negotiations between customers and senior management.
• Identified new business opportunities through market research and analysis.

• Hired, onboarded, and trained new sales representatives, building a high-performing team focused on consultative selling and pipeline efficiency.
• Developed and implemented sales scripts and talk tracks to improve consistency and effectiveness across outreach, resulting in higher conversion rates.
• Acted as a strategic partner in late-stage deals, assisting team members in negotiations, objection handling, and closing high-value opportunities.
• Managed personal pipeline while leading the team, consistently meeting or exceeding individual and team sales targets.
• Provided ongoing coaching and performance feedback, contributing to faster ramp times and increased quota attainment across the team.
• Collaborated with leadership to refine sales processes and reporting, improving forecasting accuracy and team accountability.

• Developed and maintained relationships with new and existing clients through regular in-person visits, leading to increased customer loyalty and repeat business.
• Consistently achieved or exceeded monthly and quarterly sales targets by identifying customer needs and presenting tailored solutions.
• Conducted product demonstrations and presentations to educate clients on features and benefits, helping to accelerate deal closure.
• Managed territory sales pipeline and forecasted revenue to ensure accurate and timely reporting to management.
• Collaborated with internal teams including marketing and customer service to ensure seamless customer experience and support.
• Negotiated pricing and contract terms to maximize profitability while meeting customer expectations.
• Utilized CRM systems to track sales activities, customer interactions, and follow-up tasks, improving overall sales efficiency.

In charge of scheduling and maintaining all baseball operations including:

• Creating and keeping new customers
• Planned and executed development of website page focused on bringing new clients and emphasizing advantages of using Xcel Fitness
• Establish culture of Xcel Baseball cohesive with companies ethics and expectations
• Used creative thinking to target specific needs to individual customers

• Sold various products by explaining unique features and educating customers on proper application.
• Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
• Helped average of 400customers per day by responding to inquiries and locating products.
• Won store sales competition for selling the most TJ Maxx credit cards for the months of November and December.
• Kept apprised of emerging trends and provided informative customer service to assist in product selection.

• Drove vehicles to and from workshops or customers' workplaces or homes 30 times per month.
• Cleaned cars both externally and internally by hand or by use of pressure washing equipment.
• Maintained cleanliness and presentation of stockroom and organized chemical racks by size, style and color to promote visually appealing environment.