Jonathan Curtis
Baton Rouge,LA
Summary
Detailed-oriented Performance Marketing and management professional with a successful track record in driving revenue growth, building consumer relationships, and developing GTM strategies on Amazon and beyond. Have successfully accelerated brands on Amazon and Omnichannel while building direct relationships with end consumers. Have been responsible for creating, executing, and tracking the digital marketing strategy for brand partners across channels and platforms, maximizing revenue and marketing ROI for both agencies and partners. Deep understanding of proven strategies and philosophies related to Amazon selling and digital marketing.
Overview
10
10
years of professional experience
Work History
Performance Marketing Manager
Netrush
Vancouver, WA
12.2022 - 08.2023
- Executed digital marketing strategies for 8 brands concurrently, utilizing performance metrics, sales data, and customer behavior analysis to inform data-driven marketing decisions.
- Developed and executed data-driven performance marketing strategies on Amazon, optimizing product visibility, sales, and brand awareness. Proficiently managed campaigns, incorporating keyword research and competitor analysis to drive results.
- Crafted compelling product listings and optimized titles, descriptions, and images via A/B testing to maximize conversions.
- Managed advertising budgets effectively, allocating resources for high-performing campaigns and optimizing spend to meet performance objectives.
- Successfully oversaw $1.8 million in annual spending for a prominent CPG brand, strategically employing Sponsored Products, Sponsored Brands, Sponsored Display, and DSP marketing strategies, resulting in a 4.2X ROAS.
- Collaborated closely with cross-functional teams, including creatives, brand managers, and finance, ensuring alignment on campaign objectives and messaging for enhanced customer engagement.
- Presented comprehensive marketing strategies to C-level executives, providing data-backed insights to the CEO, CMO, and CFO for informed decision-making.
- Developed SOPs for data tracking and reporting, specifying key metrics and reporting processes to provide the team with accurate, actionable data.
CEO/Owner/Operator
That Is Just Genius
Baton Rouge, LA
07.2015 - 11.2022
- Sourced and negotiated with suppliers to develop a portfolio of private label products aligned with market demand and customer preferences, ensuring adherence to Amazon's policies and quality standards.
- Successfully maintained product profitability by meticulously analyzing production, shipping, and Amazon fees to optimize profit margins through strategic supplier negotiations.
- Consistently maximized product listing performance, surpassing industry standards for click-through rates (CTR) and conversion rates, through persuasive descriptions, high-quality images, and strategic keyword optimization.
- Efficiently managed inventory levels, preventing stockouts and minimizing storage costs, while meeting customer demand with precise forecasting accuracy.
- Executed data-driven marketing campaigns and promotions, enhancing product visibility and achieving impressive sales figures through Amazon PPC advertising and promotional strategies.
- Analyzed sales data, customer feedback, and market trends to drive data-driven decisions and realize measurable improvements in key performance metrics.
- Fostered cross-functional collaboration with freelancers, suppliers, and third-party service providers, ensuring seamless operations and operational efficiency within a diverse organizational structure.
- Achieved the remarkable milestone of being approached by Best Buy, one of the nation's premier retailers, demonstrating the exceptional success and quality of my products, as well as my expertise in product portfolio management and strategic positioning.
Amazon Brand Manager
JJC Unlimited
Owosso, MI
07.2021 - 09.2022
- Presented comprehensive brand strategies to C-level executives, garnering their trust and support for marketing initiatives and contributing to the company's overall growth and revenue.
- Fostered strong cross-functional collaboration among various teams, leading to synergistic efforts that contributed to brand growth and success on Amazon.
- Developed and managed highly effective Amazon Advertising campaigns, resulting in a substantial boost in product visibility, click-through rates (CTR), and conversion rates.
- Successfully implemented strategies that led to a remarkable surge in brand revenue on Amazon, consistently exceeding sales targets and delivering impressive year-over-year growth.
- Orchestrated successful product launches and managed the brand's product portfolio, resulting in a diverse and lucrative product lineup.
- Presented comprehensive brand strategies to C-level executives, garnering their trust and support for marketing initiatives and contributing to the company's overall growth and revenue.
Logistics Manager
Team Services
Baton Rouge, LA
10.2013 - 07.2021
- I championed the professional growth of team members by designing and implementing training programs and mentorship initiatives
- Built and nurtured strong client relationships, addressing their concerns promptly and proposing customized solutions to meet their unique logistics needs.
- Ensured strict adherence to safety protocols and industry regulations by implementing rigorous training programs for all team members.
- Efficiently managed resources and equipment, optimizing their utilization to ensure seamless operations while complying with stringent safety and environmental standards. This resulted in enhanced operational efficiency and cost-effectiveness.
- Demonstrated a commitment to continuous improvement by developing and implementing key performance indicators (KPIs) to measure operational efficiency. I generated regular reports to identify areas for enhancement, resulting in streamlined processes and increased productivity.
Education
Bachelor of Science - Supply Chain Management
Southeastern Louisiana University
Hammond, LA05.2013
High School Diploma -
Jehovah Jireh Christian Academy
Baton Rouge05.2009
Skills
- Amazon PPC Adverting
- Google AdWords
- DSP Campaign Management
- Brand Development & Positioning
- Campaign Management, Budgeting, and Optimization
- Project Management
- Brand Strategy
- SEO Strategy and Execution
- Inventory Management Strategy
- Market and Competitive Analysis
Skills
- Proficient in Helium 10, Jungle Scout, Merchant Words, Keepa, and more.
- Advanced Skills in Microsoft (Excel, Word, Powerpoint)
- Certifications (Sponsored Ads, Amazon DSP, Amazon Marketing Cloud)
Timeline
Performance Marketing Manager
Netrush
12.2022 - 08.2023
Amazon Brand Manager
JJC Unlimited
07.2021 - 09.2022
CEO/Owner/Operator
That Is Just Genius
07.2015 - 11.2022
Logistics Manager
Team Services
10.2013 - 07.2021
Bachelor of Science - Supply Chain Management
Southeastern Louisiana University
High School Diploma -
Jehovah Jireh Christian Academy
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