Jonathan Cutler
Plant City,FL
Summary
Passionate and innovative Marketing Specialist with over a decade of hands-on experience driving dynamic marketing strategies, social media campaigns, and captivating content creation. I thrive on spearheading all facets of marketing strategy, from conception to execution. With a flair for creativity and a laser focus on results, I orchestrate compelling content across various platforms, bringing brands to life and fostering meaningful connections with audiences. I have been the marketing force behind multiple businesses, quickly growing online exposure and sales. I blend my expertise in marketing, content creation, social media management, and web development to create digital experiences that leave a lasting impression and drive sales.
Overview
11
11
years of professional experience
Work History
Marketing Specialist
BMR Suspension
Seffner , FL
2018.10 - Current
- Lead the management of all social media platforms and campaigns, ensuring a cohesive brand presence and engaging user experience across channels
- Craft original and compelling content for social media platforms, including captivating visuals and engaging copy that resonate with our audience
- Utilize photography skills to capture high-quality images of products for use across various marketing channels
- Organize and maintain digital assets, including images, videos, and graphics, ensuring accessibility and consistency across marketing materials
- Manage and update all editorial content, ensuring accuracy, relevance, and alignment with brand messaging and voice
- Produce detailed and persuasive press releases and product descriptions that effectively communicate key features and benefits to target audiences
- Take ownership of website management, including regular updates, optimization for user experience and SEO, and ensuring brand consistency
- Create eye-catching graphic advertisements for both print and digital media, showcasing products and promotions in a visually appealing manner
- Develop original designs for merchandise items such as T-shirts, hats, and vinyl banners, blending creativity with market trends to drive sales
- Represent the company at trade shows, engaging in business-to-business marketing efforts to showcase products and build relationships within the industry
- Utilize Microsoft Excel to track and analyze social media and SEO metrics, providing insights and recommendations for optimizing marketing efforts
- Collaborate with cross-functional teams on new product development initiatives, contributing to product photography, press releases, product descriptions, and print materials for production reference.
Owner and Operator
Gamedays
Bartow , FL
2015.11 - 2023.12
- Served as the driving force behind an internet-based business specializing in the design, creation, and sale of clothing, sporting items, digital prints, and other merchandise
- Took full ownership of the creation process for all products, including clothing and other items, from initial design concepts to final production
- Utilized advanced graphic design skills to create visually captivating designs for social media marketing campaigns, leveraging creativity to enhance brand exposure and drive sales
- Strategically marketed the business primarily through various social media platforms, utilizing engaging content and compelling visuals to attract and retain customers
- Conceptualized and executed original designs for clothing and other merchandise, employing techniques such as vinyl and screen printing to bring designs to life
- Leveraged social media marketing efforts and graphic design expertise to increase brand exposure, drive website traffic, and ultimately boost sales and revenue.
Graphic Designer
Rebel Rags
Oxford , MS
2015.04 - 2017.10
- Took the lead in graphic design projects for Rebel Rags, a leading retailer of sports apparel, ensuring designs reflect the brand's identity and resonate with target audiences
- Generated innovative design concepts and ideas for various marketing materials, including apparel graphics, promotional materials, and digital assets
- Designed visually appealing graphics and artwork for sports apparel, incorporating team logos, slogans, and other elements to create attractive and marketable products
- Maintained brand consistency across all design assets, ensuring that designs align with Rebel Rags' brand guidelines and upheld its reputation for quality and style
- Worked collaboratively with cross-functional teams, including marketing, product development, and sales, to ensure designs met project objectives and timelines
- Stayed abreast of industry trends, market developments, and competitor offerings to inform design decisions and maintained Rebel Rags' competitive edge
- Created designs for both print and digital platforms, including advertisements, social media graphics, website assets, and email campaigns, optimizing designs for maximum impact across channels
- Provided support throughout the production process, collaborating with vendors and manufacturers to ensure accurate replication of designs on apparel and other merchandise.
Product Photographer/Content Creator
Aaron's Sales and Lease
Moberly , MO
2013.08 - 2014.08
- Lead all product photography efforts for Aaron's Sales and Leasing, a leading retailer of furniture, electronics, appliances, and other household goods, ensuring high-quality images that showcase products effectively
- Planned and executed photo shoots for a wide range of products, including furniture sets, electronics, appliances, and home accessories, ensuring optimal lighting, composition, and presentation
- Captured compelling images that tell a story and evoke emotion, effectively highlighting the features, benefits, and unique selling points of each product to drive sales and conversions
- Utilized photo editing software to enhance and retouch images as needed, ensuring consistency, accuracy, and visual appeal across all product photography assets
- Worked closely with the merchandising team to ensure that products are presented in the best possible light, both in-store and online, through captivating photography that enhances their visual appeal
- Maintained an organized inventory of product photography assets, ensuring that images are properly labeled, categorized, and stored for easy access and retrieval
- Collaborated with cross-functional teams, including marketing, e-commerce, and merchandising, to align product photography with overall marketing and branding strategies
- Conducted regular reviews of product photography assets to ensure consistency with brand guidelines, quality standards, and customer expectations.
Education
Bachelors Degree - Political Science
The University of Mississippi
05.2012
Skills
- Marketing Strategy
- Search Engine Optimization (SEO)
- Influencer Marketing Strategy
- Social Media Management
- Graphic Design
- Content Creation
- Photography
- Videography
- Branding
- Copywriting
- Event Coordination
- Web Development
- Press Release Copy
- Strategic Brand Management
- Customer Service Skills
- Digital Printing
- Digital Marketing
- Adobe InDesign
- Screen Printing
- Email Marketing
- Adobe Lightroom
- Adobe Creative Suite
- Google Analytics
- Layout Design
- Events Management
- Web Design
- Analytics
- Facebook Advertising
- Google Ads
- WordPress
- Google AdWords
- Keyword research
- Project management
- Hootsuite
- Media Relations
- Customer research
- Campaign tracking
- Market Analysis
- Campaign Management
- Project Management
- Paid Ad Campaigns
- Marketing material design
- Analytical Thinking
- Adobe Creative Cloud
- Database Management
- Scheduling
- Promotional planning
- Digital advertising
- Market Trends
- Market research expertise
- Multitasking
- Problem-Solving
- Reliability
- Professional Demeanor
References
References available upon request.
Timeline
Marketing Specialist
BMR Suspension
2018.10 - Current
Owner and Operator
Gamedays
2015.11 - 2023.12
Graphic Designer
Rebel Rags
2015.04 - 2017.10
Product Photographer/Content Creator
Aaron's Sales and Lease
2013.08 - 2014.08
Bachelors Degree - Political Science
The University of Mississippi
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