Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jonathan Dermid

Asheville,NC

Summary

Experienced digital marketing specialist with a proven track record in planning, executing, and optimizing online marketing strategies. Results-oriented professional dedicated to driving impactful marketing initiatives and delivering measurable results.

Overview

9
9
years of professional experience

Work History

Digital Marketing Specialist

Search Engine Journal
05.2023 - Current
  • Creating and managing holistic search marketing campaigns, including email marketing, social media, Google Analytics, and on-site promotional strategies.
  • Assisting Sales team with closing deals based on our ability to fulfill client ICPs.
  • Creating marketing materials, such as high performing landing pages and emails along with campaign automation.
  • Handling budget allocation, analysis, and assessment of return on investment for marketing
    initiatives.
  • Monitoring and analyzing campaign performances across various channels, including social
    media, email, and paid advertising.
  • Trained 3 employees on new processes, including webinar management, copywriting, and email marketing.
  • Acting as co-Project Manager for our team, managing our projects in Asana.

Marketing Coordinator

LaTour Hotels & Resorts
05.2019 - 02.2023
  • Oversaw email marketing for multiple departments, both for e-commerce directives and resort-branded communication
  • Created monthly written online content as lead copywriter, with region specific branding
  • Created and managed dozens of resort-specific websites utilizing best SEO practices
  • Assisted with web design using Wordpress
  • Spearheaded email and social content for emergency communication during natural disasters and the pandemic
  • Managed several resorts' digital portfolios as part of a 'done-for-you' marketing service

Social Media Contractor

Asheville City Schools Foundation
03.2018 - 08.2018
  • Managed social media pages and created content calendar for ACSF and their sister advocacy group 'Mountain Allies for Public Schools'
  • Doubled traffic and page likes using organic, low-cost strategies
  • Created a monthly email newsletter for followers
  • Shot and edited videos for primary ACSF social media
  • Reported on page's analytics to establish best future practices
  • Measured and reported impact of social media to improve effectiveness of marketing efforts

Marketing Coordinator

Attract Clients Online
05.2016 - 08.2017
  • Built and ran social media campaigns for multiple 7-figure clients, creating a positive ROI for every contract
  • Served as lead copywriter, writing all marketing copy for the organization and for contracted clients
  • Used CRMs to track prospective leads and keep detailed data on ad performance
  • Researched social media trends and monitored competitor activity, evolving highly relevant social content

Education

Bachelor of Arts - Mass Communication

University of North Carolina At Asheville
Asheville, NC
12-2015

Skills

  • Salesforce/HubSpot
  • Campaign management
  • Copywriting
  • Project management
  • Search engine optimization (SEO)

Timeline

Digital Marketing Specialist

Search Engine Journal
05.2023 - Current

Marketing Coordinator

LaTour Hotels & Resorts
05.2019 - 02.2023

Social Media Contractor

Asheville City Schools Foundation
03.2018 - 08.2018

Marketing Coordinator

Attract Clients Online
05.2016 - 08.2017

Bachelor of Arts - Mass Communication

University of North Carolina At Asheville

Similar Profiles

CREATE PROFILE