Summary
Overview
Work History
Education
Skills
Timeline
Jonathan Estrin

Jonathan Estrin

Creative Services Professional
Delray Beach,FL

Summary

Are you looking to join me in the journey toward innovative and results-oriented programs and solutions to a wide range of clientele? what you REALLY need is an experience mix built for efficacy, not expectation. First, take library research and teaching experience at a major state university where student populations and professional members of the academic community received superior teaching support and program facilitation. The goal? Excellent and personalized client support whatever their tenure, whether four years or career. But why stop there? With 18 years marketing and leadership experience to small, mid-sized and large corporate clients, strategic and research-based marketing planning by an effective team leader (yours truly!) provided ever-fresh and hands-on implementation of creative campaigns in both print and digital environments. With a focus on internal client and external/vendor relationships, I contributed specific and targeted solutions based on both analytical and affective management strategies, becoming a highly regarded, dependable and valuable participant across a full range of marketing functions. That is what you call a marketing mix: a wealth of experience, a diverse range of services to many communities, and an abundance of enthusiasm.

Overview

30
30
years of professional experience
10
10
years of post-secondary education

Work History

Freelance Marketing Communication Manager

Self Employed Services
Greater Fort Lauderdale Area, FL
08.2016 - Current
  • Managed strategic marketing initiatives, including comprehensive print and digital market planning and brand management for SME and nonprofit organizations.
  • Managed priorities and budgets at the project levels as well as itemized deliverables (such as timed social media buys).
  • Briefed and implemented print and digital marketing campaigns using standard industry methodologies and technology applications.
  • Executed project plans turn key, including demographic research, creative design, copy writing/content production and reporting of results.
  • Engaged in vendor and supplier management activity to ensure optimal quality and results for a wide range of project deliverables.

Marketing Manager

Fiserv
Fort Lauderdale, FL
02.2001 - 09.2016
  • Managed a team of nine marketing FTE, including administrative, graphic design, copywriters, and digital/video content producers across a nationally distributed team structure.
  • Performed HR responsibilities including annual reviews/assessments, salary assignments, participation in hiring and termination decision-making, time management, and leadership through coaching and mentoring.
  • Managed, administered and executed the concepting and production of company brand messaging, collateral materials, customer event support, and product commercialization using competencies in content creation, graphic design, research, and print and digital tools and technologies.
  • Managed significant print and digital budgets for advertising placements, Web site development and maintenance, and departmental programmatic activity.
  • Specialized in executive white papers, marketing research papers, presentation and information design, and other resources used to promote C-suite sales and technical support.
  • Directed and managed internal training and propagation of corporate marketing innovation for multi-national, multi-billion dollar business-to-business financial technology provider.


Director of Communication

EA Web Holdings
Boca Raton, FL
01.2000 - 12.2000
  • Produced press releases and collateral materials to promote start-up, Internet-based healthcare information provider for consumers and medical professionals (later acquired by iVillage).
  • Directed and executed brand management strategy including logo design, documentation of brand standards, and internal stakeholder coordination.
  • Managed research, creation and database administration for digital content.


Account Manager

First Marketing
Fort Lauderdale, FL
06.1998 - 12.1999
  • Provided quality account/relationship management and creative services consulting for relationship marketing agency providing loyalty communications programs to national financial institution clients.
  • Performed specialized, in-depth research in economic, financial services and investment-related disciplines.
  • Wrote, edited, managed design and ensured brand integrity of print newsletters, digital programming and other loyalty communications targeted to financial services customers and members.
  • Managed strategic relationships ("turnarounds") for accounts transitioned due to low performing results, client dissatisfaction and/or internal staff attrition.

Associate Faculty Member

Florida International University
Miami, FL
07.1993 - 12.1995
  • Responsible for reference work, academic research assistance, bibliographic instruction, and customized curriculum development for the undergraduate, graduate, and faculty community at a major urban research university.
  • Initiated multi-institutional relationships and coordinated stakeholder support for programs to enhance research opportunities and efficacy for history department faculty.
  • Produced content and attended regional and national conferences.
  • Engaged new internal marketing activities including digitally authored content.
  • Supervised facility activities on weekend shifts, including opening/closing, security, and staff issues.

Education

Ph.D. (ABD) Library Science - Archives, Records Management And Preservation

University of Pittsburgh, Pittsburgh, PA
01.1996 - 05.1998

Master Library Science - Academic Libraries/Archives/Special Collections

University of Pittsburgh, Pittsburgh, PA
01.1992 - 12.1992

Bachelor of Arts - English/Creative Writing

University of South Florida, Tampa, FL
08.1987 - 05.1990

No Degree - Liberal Arts And General Studies

University of Florida, Gainesville, FL
05.2001 -

High School Diploma -

Countryside High School, Clearwater, FL
08.1982 - 06.1986

Skills

Marketing and advertising communications

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Timeline

Freelance Marketing Communication Manager - Self Employed Services
08.2016 - Current
University of Florida - No Degree, Liberal Arts And General Studies
05.2001 -
Marketing Manager - Fiserv
02.2001 - 09.2016
Director of Communication - EA Web Holdings
01.2000 - 12.2000
Account Manager - First Marketing
06.1998 - 12.1999
University of Pittsburgh - Ph.D. (ABD) Library Science, Archives, Records Management And Preservation
01.1996 - 05.1998
Associate Faculty Member - Florida International University
07.1993 - 12.1995
University of Pittsburgh - Master Library Science, Academic Libraries/Archives/Special Collections
01.1992 - 12.1992
University of South Florida - Bachelor of Arts, English/Creative Writing
08.1987 - 05.1990
Countryside High School - High School Diploma,
08.1982 - 06.1986

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Jonathan EstrinCreative Services Professional