Jonathan Ferris

Creative Social Media Strategist with recent expertise in developing and executing comprehensive social media strategies for Homeward Bound, a nonprofit organization focused on cats and dogs. Strengths include pinpointing target audiences, crafting compelling campaigns, performing SWOT analyses, and evaluating performance metrics to identify improvement opportunities. Previous initiatives have led to enhanced brand visibility, strengthened online presence, and elevated customer engagement.

• Strategic Planning - Defining Clear goals, identifying target audiences, selecting appropriate platforms, and developing content strategies.
• Skilled in T.V. tech, and digital photography to create content and stories that promote companies brand and raise awareness.
• Communication Studies student with superb communication skills
• Developing innovative content and campaign ideas to stand out from competitors and capture attention of target audience.

• Collaborated with the team to assess Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis)
• Developed SMART goals for Homeward Bound (Specific, Measurable, Actionable, Realistic, and Time-bound)
• Conducted research on audience engagement and interactions using analytic tools and Pew Research data to build digital recommendations
• Created data-driven content across various social media platforms and identified target audiences and strategies to reach them
• Assisted in crafting a formal social media strategy with the team, showcasing ability to collaborate effectively
• Increased social media visibility and engagement, resulting in a significant rise in followers and interactions
• Monitored and responded to social media inquiries and comments to foster community engagement and positive relationships
• Analyzed trends and performance metrics to optimize content and strategies for maximum impact
• Recommended the use of virtual events and fundraising campaigns through social media channels, to achieve high participation rates