Creative Product Leader well-versed in developing and implementing marketing initiatives in alignment with corporate objectives. Adept at identifying and reaching target demographics resulting in $1M (annual recurring revenue). Driven and strategic with proven history of superior market penetration and product launch.
Hi, I’m
Jonathan Freeman
Product Leader
Jersey City,NJ
Summary
Overview
10
years of professional experience
6
years of post-secondary education
Work History
DoorkeeNew York, NY
VP of Product
08.2019 - Current
Job overview
- Prop-tech SaaS company with 17+ employees.
- Grew annual recurring revenue to $1M by focusing product strategy & roadmap on improving adoption metrics for B2B customers, while implementing a performance management system, establishing goals, overseeing performance and mentoring staff in collaboration with Operations.
- Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
- Implemented a high-quality hiring, onboarding, & ongoing work environment as measured through employee satisfaction/engagement ratings.
- Reduced operational risks while organizing data to forecast performance trends.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance adoption focused campaigns.
YOOKA LABSNew York, NY
Senior Product Manager
09.2016 - 07.2019
Job overview
- Analytics first software development agency with 10+ employees.
- Supported iterative building of mobile and web experiences in e-commerce sector.
- Created and revised product requirements by evaluating customer growth rates, adoption targets, and customer retention by using data analytics and A/B testing.
- Prioritized the feature list by determining urgency in customer demands, product backlog, engineering bugs, and internal stakeholder requests.
- Conducted UX/UI hypothesis testing, wireframes, and Design Sprints, as well as relevant customer research to define customer needs or to pivot product features.
- Worked cross-functionally with sales, design, engineering, and marketing teams to craft and launch features that solved customer problems and measured impact/success post-launch.
- Translated ambiguous problems into structured recommendations and clear product vision through strategic thinking, data analysis, and an insightful understanding of our customers.
- Utilized agile methodologies to initiate and lead e-commerce products in conjunction with engineers, designers, marketers and other colleagues.
Lifeworks Technology GroupNew York, NY
Product Manager
04.2014 - 07.2016
Job overview
- Full Service branded consumer goods company, with 50+ employees.
- Supported licensing and product development in mobile electronics accessories department.
- Defined user personas, user stories, use cases, user logic flows, and specific customer workflows.
- Directly interacted with customers and internal stakeholders including CEO, engineering teams, UX/UI, and investors to communicate customer concerns and end-user behaviors.
- Used existing waterfall methodologies to launch and lead products in conjunction with engineers, designers, marketers and other colleagues.
- Ensured product success by conducting usability studies, development of Objective Key Results (OKRs), and analyzing progress towards crucial performance metrics with consistent communication.
- Converted passive customers to repeat purchasing users by A/B testing for optimal user journey, making the customer base cash flow positive for the first time.
- Conducted market research and competitive analysis to inform prioritization.
Lifeworks Technology GroupNew York, NY
Product Marketing Manager
01.2013 - 04.2014
Job overview
- Defined the messaging and positioning for key customer segments and built out compelling content and messaging experiences to drive success throughout their user journey.
- Assessed the impact/success of new features post-launch to uncover new opportunities.
- Evaluated existing funnel optimization opportunities and conducted hypothesis-driven feature development through qualitative research and A/B tests.
- Enabled demand generation and sales with messaging, channel communications (emails, website, articles, etc.) and materials to help reach and convert target accounts and prospects.
- Analyzed customer needs, conducted technical sales presentations, and developed long-term customer relationships.
- Created and managed a content publishing pipeline.
Lifeworks Technology GroupNew York, NY
Business Analyst
04.2012 - 01.2013
Job overview
- Analyzed data to monitor revenue performance and uncover areas for improvement.
- Shared best practices with team members to enhance the quality and efficiency of customer support and contributed to the technical knowledge base.
- Clearly communicated plans and progress to a variety of audiences, thoughtfully and sincerely incorporating feedback.
- Prepared and presented recommendations, reports, and findings from experimental data all to the executive level.
- Established KPI's for new development efforts and tracked performance to deliver expected business outcomes on target.
- Organize day-to-day communication, planning, specifications, and documentation around the delivery of new growth initiatives.
Education
Quantic School of BusinessWashington DC
MBA
03.2018 - 04.2019
University Overview
Carnegie Mellon UniversityPittsburgh, PA
Bachelor of Arts
09.2004 - 06.2009
University Overview
Skills
- Product Strategy
Availability
See my work availability
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Available
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Quote
Whether you think you can or whether you think you can’t, you’re right!
Timeline
VP of Product
Doorkee
08.2019 - Current
Quantic School of Business
MBA
03.2018 - 04.2019
Senior Product Manager
YOOKA LABS
09.2016 - 07.2019
Product Manager
Lifeworks Technology Group
04.2014 - 07.2016
Product Marketing Manager
Lifeworks Technology Group
01.2013 - 04.2014
Business Analyst
Lifeworks Technology Group
04.2012 - 01.2013
Carnegie Mellon University
Bachelor of Arts
09.2004 - 06.2009
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