JONATHAN HIPP
Charlotte,NC
Summary
Seeking a role in marketing where my business expertise, critical thinking, and passion for analytics can help drive results. Proven experience in data analysis, leadership, and performance excellence.
Overview
8
8
years of professional experience
Work History
Digital Optimization Sr. Analyst
Ally
02.2022 - Current
- Responsible for managing personalization and testing efforts across ally.com and mobile application – includes over 100 marketing placements
- Helped conduct >40 tests per year across various LOBs and marketing placements, consistently leading to lifts between 3-10%
- Analyzed campaign performance regularly using data dashboards to help fuel optimizations, test ideas, and share results with key stakeholders
Web/Marketing Analyst
Shoe Show Inc.
06.2021 - 01.2022
- Responsible for allocation of paid social budget. Used data from previous campaigns, ecommerce site, and social media engagement to implement more effective targeting parameters for paid social campaigns
- Utilized company sales data as well as competitor analysis to make strategic recommendations on what products/brands/categories to feature on the ecommerce site and social platforms
- Identified an opportunity to assign specific items at the top of product pages which reduced bounce rates and increased engagement
Shoe Department Boys' Planner/Merchandiser
Shoe Show Inc.
10.2017 - 06.2021
- Analyzed sales data and trends in Excel to execute distribution strategies for 750 stores
- Managed inventory that accounts for a $60,000,000 annual business
Education
Master of Business Administration -
University of North Carolina At Charlotte
Charlotte, NC05.2020
Bachelor of Arts - Management & Society
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2010
Skills
- A/B Testing
- Data analysis
- Adobe suite
- Effective collaborator
Timeline
Digital Optimization Sr. Analyst
Ally
02.2022 - Current
Web/Marketing Analyst
Shoe Show Inc.
06.2021 - 01.2022
Shoe Department Boys' Planner/Merchandiser
Shoe Show Inc.
10.2017 - 06.2021
Master of Business Administration -
University of North Carolina At Charlotte
Bachelor of Arts - Management & Society
University of North Carolina At Chapel Hill
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