JONATHAN KIM
Bergenfield,NJ
Summary
Results-driven Digital Marketing Professional with a forward-thinking approach that is centered on creating outcome driven omnichannel marketing campaigns for clients. Demonstrated record of success in building successful teams and fostering collaboration between different business units.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Vice President of Trading & Strategy
Soundwave Digital
05.2023 - Current
- Responsible for vendor partnerships to enhance Soundwave Digital’s programmatic offerings.
- Maintain profitability (>40% ) and performance across all programmatic campaigns.
- Manage and mentor a team of media traders and account managers to service all clients to Soundwave Digital’s standards.
- Educate clients and internal teams on advancements in the industry and identify opportunities to leverage up and coming products.
- Research up and coming Ad Tech Partners to ensure the latest solutions are presented and applied to client success.
- Lead campaign strategy to maximize outcomes in marketing channels that align with Soundwave Digital's Best Practices.
Senior Media Strategist
Cognitiv
09.2021 - 05.2023
- Collaborated with Data Science team on utilization of Deep Learning models for campaigns.
- Liaised with Analytics team on analyzing and creating QBRs and other visualizations for clients.
- Lead setup of Cognitiv’s Real Time PMP solution for advertisers and agencies.
- Assisted Engineering team with identifying bugs and issues in Cognitiv DSP.
- Lead Quarterly Business Reviews with Clients.
- Utilized SQL to extract and analyze data for optimizations
Media Trading Specialist
Programmatic Mechanics
06.2019 - 08.2021
- Utilized multiple Demand-Side, Search, and Social platforms to run digital marketing campaigns on behalf of clients across varying industries.
- Managed book of business that includes clients with budgets ranging from $1,000 - $1M+.
- Analyzed data to efficiently reach marketing objectives put forth by clients.
- Liaised with internal teams on proposals to establish feasibility, strategy, and pricing.
- Trafficked creatives and trackers through DCM.
- Trained new hires on Trading team on the functionality and capabilities of DSPs.
Assistant Manager
L’Oreal
10.2018 - 06.2019
- Utilized DV360 and TubeMogul to run in-house programmatic campaigns for CPG Brands under the L’Oreal portfolio (e.g. Garnier, NYX, and Essie).
- Optimized campaigns to maximize for ROAS for all brands by analyzing data and finding areas that have potential of increasing ROAS and reach.
- Liaised with the broader Precision Advertising team on vetting new partners that have the potential of positively impacting all brands under the L’Oreal portfolio.
- Collaborated with internal planning team to compile data for weekly reporting meetings with brands and to further showcase the benefit of having an in-house programmatic team.
Media Trader
Programmatic Mechanics
10.2017 - 10.2018
- Utilized multiple DSPs to run digital marketing campaigns on behalf of direct and agency clients.
- Analyzed data to find areas of opportunity that will increase campaign performance.
- Collaborated with Account Management team on weekly reporting e-mails/calls for clients.
- Continued to receive education on the programmatic industry and new technology being developed
Education
B.A. - Economics, Business Administration
University of Denver
11.2016
Skills
- Microsoft Office (Excel, Powerpoint, Word)
- Google Marketing Platform (Google Analytics, DV360, Tag Manger, Campaign Manger 360)
- Social Media Platforms: Meta Ads, LinkedIn Ads, Reddit Ads, Snapchat Ads
- DSPs: Xandr, Beeswax, StackAdapt, Trade Desk, Amazon
- SQL
- Team Building and Mentoring
Certification
- Google Ads Search
- Google Ads Display
- Google Ads Video
Timeline
Vice President of Trading & Strategy
Soundwave Digital
05.2023 - Current
Senior Media Strategist
Cognitiv
09.2021 - 05.2023
Media Trading Specialist
Programmatic Mechanics
06.2019 - 08.2021
Assistant Manager
L’Oreal
10.2018 - 06.2019
Media Trader
Programmatic Mechanics
10.2017 - 10.2018
B.A. - Economics, Business Administration
University of Denver
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