Jonathan Krouner

• Lead U.S. communications for online education company based in India
• Develop email campaigns to target active and inactive leads
• Conceive and execute monthly sale campaigns with proven increase in open rates, CTRs and conversions
• Compose scripts for YouTube ads to raise brand awareness and capture leads
• Work on SEM and RSA campaigns to increase traffic to landing pages and capture leads
• Collaborate with ad, design, email and CRM teams to optimize campaigns for U.S. audience
• Create fun and engaging content for app and SMS push notifications to drive user engagement
• Conduct A/B testing to determine most effective methods for targeting U.S. consumers

• Lead copywriter for consumer packaged goods (CPG) brands across digital, print, video and social platforms
• Proven track record of writing clear and persuasive sales copy for B2C and B2B audiences
• Write informative and engaging product copy to drive sales on ecommerce sites including Amazon, Chewy and Walmart
• Develop creative content for blog posts, emails, print and digital ads, social media and newsletters
• Collaborate with graphic designers and brand managers to develop unique concepts and award-winning creative

• Created strategic and unique content for high-touch client websites
• Developed SEO-focused copy to improve search performance and generate traffic and leads for clients
• Collaborated with digital analysts to implement SEO tactics within content
• Trained junior copywriters to adhere to brand and editorial guidelines
• Managed client social media accounts across multiple platforms

Wrote feature articles and blog posts for sports and lifestyle sections

Contributing writer for print and online editions