Jonathan Laney
Houston,Texas
Summary
Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments. Eager to contribute to a dynamic team and support organizational goals.
Overview
8
8
years of professional experience
Work History
Wholesale Marketing Manager, Energy
Shell
Houston , TX
01.2023 - Current
- Planned and managed marketing activities for Shell's half-billion-dollar wholesale/trading power and gas business across the U.S. These activities included: creation of promotional and sales enablement materials, key message copywriting, lead generation, sponsorship and activation planning and management, customer and market research, and development of marketing strategy.
- Managed $300,000+ annual budget to support Shell Energy's wholesale marketing.
- Delivered a diverse range of projects across a multitude of products, markets, and internal teams.
- Maintained a detailed understanding of Shell's power and gas business, regulatory environments, and market dynamics affecting both gas and power across the U.S. Analyzed market trends to identify potential opportunities for growth.
- Fostered internal and external relationships to support Shell's overarching goals and promote integrated value across the power and gas value chain.
- Leveraged cross-organizational experience to identify opportunities in support of cross-organizational growth.
Retail Indirect Account Manager, Lubricants
Shell
Houston, TX
02.2020 - 01.2023
- Managed end-to-end sales and business with 13+ distributors in Shell’s packaged lubricant product business bringing in $14mm in marginal revenue for the organization
- Synthesized the key organizational goals of Shell’s lubricant business with those of distributor partners to create an impactful CVP
- Successfully increased Shell’s marginal value per unit sold by 13% through the promotion and sale for high valued 'premium' lubricant product.
Retail Analyst, Downstream Fuels
Shell
Houston, TX
07.2018 - 02.2020
- Managed communication and activation activities related to Shell’s programs, products, and promotions including: the launch of the Shell Mobility app, Workjam, national c-store promotions, launch of Shell V-Power NiTRO+ premium fuel and national media/marketing campaign, Shell Fuel Rewards, and key partnership activations
- Spearheaded Workjam app user activations and retention of active users, resulting in a growth of active users from ~120 to +4,000, including 100% representation of our wholesaler network.
Account Executive
OU Student Media
Norman, OK
08.2016 - 05.2018
- Created a sales pipeline of potential advertisers and managed that pipeline end-to-end creating annual revenue of +$65,000, or 8% of yearly revenue for media group
- Collaborated with clients to effectively build customized marketing and advertising programs, reaching the University of Oklahoma/Norman, community to help achieve their goals.
Education
BBA in Marketing and Finance -
University of Oklahoma, Price College of Business
05.2018
Skills
- Flexible and adaptive
- Strategic Planning
- Business Development
- Stakeholder Management
- Teamwork and Collaboration
- Account Management
- Marketing strategy
- Team Leadership
- Project Management
- Customer Engagement
Additional Leadership Experience
Lunch & Learn Committee Team Lead – Shell Energy, Current
- Led multifunctional team in development of learning opportunities within Shell Energy Americas organization,
- Proactively engaged cross-business stakeholders to identify potential knowledge topics relevant across our business and facilitate knowledge share sessions
- Planned, managed and hosted learning sessions, nick named ‘lunch and learns’, consisting of an hour presentation and Q&A with SMEs and business leadership
- Ambassador for learner mindset within organization
Campus Ambassador - Shell US, Current
- Supported Shell’s on-campus recruitment efforts, specifically at the University of Oklahoma, for Shell’s internship and graduate programs
- Leveraged existing relationships with university facility and staff to support recruitment goals
- Identified exceptional talent to transition into Shell’s recruitment pipeline and applicant process
- Maintained knowledge of Shell’s businesses, goals and recent events in order to engage in conversation and with prospective recruits
- Aligned recruitment strategy to Shell’s evolving recruitment goals
Team HSSE Lead – Shell Lubricants, 2022
- Promoted a Safety First, Goal Zero mindset within our organization
- Developed training material and activities in support of HSSE education
- Led Shell Lubricants Retail safety day 2022. Key activities included: guided discussion around HSSE topics, stimulated key takeaways and learnings, fostered an inclusive environment for all coworkers to feel heard and seen
References
References available upon request.
Timeline
Wholesale Marketing Manager, Energy
Shell
01.2023 - Current
Retail Indirect Account Manager, Lubricants
Shell
02.2020 - 01.2023
Retail Analyst, Downstream Fuels
Shell
07.2018 - 02.2020
Account Executive
OU Student Media
08.2016 - 05.2018
BBA in Marketing and Finance -
University of Oklahoma, Price College of Business