Photoshop, Illustration
Jonathan Minaya
District Senior Visual Merchandising Director
Passaic ,NJ
Summary
Dedicated, passionate, professional offering experience in creative direction, visual merchandising, and team training for renowned retail organizations delivering impactful results. Skilled at: Creating Brand appropriate best in class visual merchandising set ups. following planograms, and featuring intended merchandise execution relevant for our ever changing retail landscape. Proficient at: defining creative endeavors, developing visual strategies, and elevating department visual merchandising concepts. Excel at: time management, organization, prioritization, and communication with visual and merchandising team. A leader consistently rewarded with expanded levels of responsibility due to a track record of performance and results.
Overview
10
10
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Senior Market Visual Merchandising Manager
Macys Long Island Metro Divission
01.2020 - Current
- Successfully training and coaching peoper leaders in a Division of 9 stores
- Generating 800M per years
- Conceptualizing quarterly and seasonal directives and extrategys
- Responsible for inspirering unique blend of business with strong creative sense
- Couching, training and developing Store Managers, Visual and Merchandising team stores
- Presented inspirational concepts, Creative Strategies and Training for Store Manager, Visual and Merchandising team in the Division
- Collaborated with Divisional DVP and DVM on communication to ensure all visual merchandising and promotional directives are executed in a high level
- Developed and conducted merchandising seminars subsequently adopted by corporate as 'best practice'
- Partnered with Central Visual team to conduct seasonal prototypes and new visual merchandising concepts
- Supported and partner with VP of Visual Merchansing on the Strategy to creative and execution of all aspects of visual merchandising in stores
- Created seasonal windows and pop up disigns concepts and supported execution
- Develop weekly newsletter with all merchandising directives and best practices
- Liaison between Division and store team alignment.
Northeast Field Merchandiser, Operations & Project Manager
Clarins
01.2019 - 01.2020
- Successfully oversee field merchandising and projects at the store levels for Clarins Factory Stores as well as Clarins Boutiques in an assigned territory
- Engage with management, outline strategies, and implement merchandising plans with consistency across all locations
- Drive sales by elevating retail environments to capture consumer interest
- Collaborate with account executives on merchandising guidelines, launches, directives, and planograms
- Serve as the Brand Ambassador to major retail partners including: Macy's, Bloomingdale's, Nordstrom's, Ulta, and Sephora, among others
- Preside over merchandising execution and brand environment at all stores under the Clarins banner
- Liaise with the VP's of sales on product launches across department stores, pop-ups, outposts, and counter enhancements.
Senior Visual Merchandising and Operations Director
Macy's - Dadeland Mall, Miami, FL
01.2017 - 01.2019
- Delivered exemplary leadership conceptualizing quarterly and seasonal directives for insets, displays, and custom planograms for a flagship location generating $170M per year
- Built prototypes, gained approvals from management, and trained team members how to execute
- Oversaw a team of 12 staff members as well as 4 Visual Managers and 3 Operation managers
- Focused on Luxury businesses and brand experience for Chanel, Dior, Cartier,Tom Ford, Carolina Herrera, Gucci, Mark Jacobs and others
- Contributed to developing environmental décor packages for renovated stores or new department concepts
- Liaised with beauty and fragrance partners to create innovative pop-up installations on a monthly basis
- Served as field merchandiser in cosmetics as well as a brand ambassador in addition to other duties
- Named Best National Store Director for 4 consecutive years
- Lauded for the best partnership between cosmetic vendors during the execution of pop-up shops
- Regarded as having the most business knowledge of any Senior Visual Director with the organization.
Visual Merchandising Manager
Macy's - Plaza Las Américas, San Juan, PR
01.2014 - 01.2017
- Presided over creative, visual, and merchandising endeavors for a high-volume location generating more than $100M per year
- Directed a team of 6 in daily operations
- Built displays, installed fixtures, and ensured each individual vision was realized to the fullest potential
- Altered planograms and displays based on seasonal merchandise and corporate direction
- Focus on Luxury brands businesses and brand experience for Chanel, Dior, Cartier, Prada, Carolina Herrera, Gucci and others
- Trained, mentored, and coached the team on how to execute builds, installations, and resets
- Developed and conducted merchandising seminars subsequently adopted by corporate as 'best practice'
- First point of contact for all HR related adquisitions
- Moved all candidades through the hiring pipeline on a timely matter
- Achieved #1 Team Ranking for Best Practices in the region for 5 consecutive years
- Named 'Store of the Year' and received national award for 'Best Holiday Execution'.
Education
Bachelor of Arts in Communications Science - undefined
Ramapo College
Ramapo, NJSkills
Luxury Brands experience
Certification
McKinsey Leadership Certification Courses: Team Leadership Certification
Software
Timeline
Senior Market Visual Merchandising Manager
Macys Long Island Metro Divission
01.2020 - Current
Northeast Field Merchandiser, Operations & Project Manager
Clarins
01.2019 - 01.2020
Senior Visual Merchandising and Operations Director
Macy's - Dadeland Mall, Miami, FL
01.2017 - 01.2019
Visual Merchandising Manager
Macy's - Plaza Las Américas, San Juan, PR
01.2014 - 01.2017
Bachelor of Arts in Communications Science - undefined
Ramapo College