Jonathan Muller
Great Neck
Summary
Innovative and results-oriented Chief Marketing Officer / Chief Digital Officer / CEO with 17+ years of proven success in scaling eCommerce operations, revitalizing brands, and driving exponential revenue growth. Expert at building high-performance teams, executing omni-channel strategies, and forging strategic partnerships that expand market share. Track record of transforming underperforming divisions into growth engines, integrating retail and digital channels, and delivering consistent double- and triple-digit growth. Adept at navigating high-growth environments, crisis leadership, and positioning brands for long-term profitability.
Overview
18
18
years of professional experience
Work History
Interim Chief Marketing Officer (Consulting Engagement)
Modular Closets
06.2024 - Current
- Called in during a leadership gap to stabilize and relaunch the $100M company’s marketing function after the sudden departure of the existing team.
- Built and onboarded a new high-performance marketing team in under 60 days, ensuring no revenue disruption during the transition.
- Developed and executed a comprehensive eCommerce and business development strategy that accelerated growth and positioned the brand for scalability.
- Secured multiple high-value strategic partnerships, expanding sales channels and brand visibility.
- Implemented robust marketing operations, analytics frameworks, and budget oversight, resulting in immediate campaign efficiency gains and higher ROI.
- Delivered a smooth operational handoff with systems, playbooks, and pipelines in place for sustained success.
Co-Founder & CEO
Gaffos.com
06.2007 - Current
- Bootstrapped and scaled an eCommerce eyewear retailer from zero to $17M in annual sales with a 40% CAGR over a decade.
- Directed end-to-end digital strategy, SEO, SEM, content, and performance marketing with a relentless focus on ROI.
- Led multiple website re-platforming initiatives to enhance UX, mobile performance, and average order value.
- Pioneered conversion optimization strategies and data-driven A/B testing to lift conversion rates and profitability.
- Built and mentored a cross-functional team of marketing, tech, and operations professionals, fostering a culture of performance and innovation.
Chief Digital Officer
Solstice Sunglasses
07.2020 - 05.2025
- Led the full digital transformation of the brand’s eCommerce division, replacing outdated infrastructure and building a scalable growth engine.
- Designed and deployed a middleware system that transformed 100+ retail locations into fulfillment hubs, enabling real-time inventory visibility and driving cross-channel sales.
- Revamped digital marketing, achieving 100% YoY online sales growth in Year 1 and sustaining 20%+ growth annually thereafter.
- Expanded brand reach via social media growth strategies, influencer partnerships, and affiliate programs.
- Aligned marketing initiatives with merchandising, product development, and retail operations to create a seamless customer experience.
- Negotiated profitable deals with top-tier partners, increasing market penetration and profitability.
Education
Bachelor of Science - Finance
Yeshiva University
New York, NY01.2000
Skills
- Shopify
- Magento
- WooCommerce
- BigCommerce
- Google Analytics
- SEMrush
- Ahrefs
- Moz
- Google Ads
- Meta Ads
- Instagram Ads
- CJ Affiliate
- ChannelAdvisor
- NetSuite
- ShipStation
- Optimizely
- Klaviyo
Accomplishments
- Scaled multiple eCommerce brands from inception to multi-million-dollar revenues.
- Successfully restructured marketing functions during crises, delivering continuity and accelerated growth.
- Revitalized Solstice Sunglasses’ digital business to deliver record-breaking online sales.
- Created innovative retail-to-digital fulfillment models that improved customer experience and expanded revenue streams.
Core Executive Competencies
- Strategic Leadership & Vision
- Digital Transformation & eCommerce Innovation
- Omni-Channel Retail & Fulfillment Integration
- Business Development & Strategic Partnerships
- Marketing Strategy, Brand Positioning & Storytelling
- Revenue Growth, P&L Ownership & Budget Optimization
- Organizational Turnaround & Team Rebuilding
- Data-Driven Decision Making & Analytics
- Performance Marketing & CRO
- Customer Acquisition & Retention Strategy
Technical Proficiency
Shopify, Magento, WooCommerce, BigCommerce, Google Analytics, SEMrush, Ahrefs, Moz, Google Ads, Meta Ads, Instagram Ads, CJ Affiliate, ChannelAdvisor, NetSuite, ShipStation, Optimizely, Klaviyo
Timeline
Interim Chief Marketing Officer (Consulting Engagement)
Modular Closets
06.2024 - Current
Chief Digital Officer
Solstice Sunglasses
07.2020 - 05.2025
Co-Founder & CEO
Gaffos.com
06.2007 - Current
Bachelor of Science - Finance
Yeshiva University
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