Jonathan Ochoa
Social Strategist / Content Marketer
Seattle,Washington
Summary
Creative content marketer with 4+ years of experience creating content and managing social media strategy across a number of clients and industries. Proactive and hardworking individual talented in producing digital assets, strategic planning and social marketing evaluation.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
Work History
Photographer / Social Media Strategist
Freelance
06.2018 - Current
- Photographed high-quality images for various print, digital projects, and social media campaigns.
- Designed and implemented social media strategies to align with business goals.
- Prepared market reports and dashboards concerning status and findings to provide insights.
- Used Adobe Creative Suite and other creative software to edit and create image assets, graphic design work, and video projects.
- Worked across Wine & Spirits, Restaurant, Beverage, and Concert industries.
Nectr Social
Organic Content Marketer
Seattle, WA
02.2021 - 11.2022
- Created / managed photo and video content for a wide range of clients totaling over 1.20B impressions, 19M reach, and maintaining an engagement rate of 30% on average for said clients.
- Worked closely and personally managed 10+ clients while maintaining brand feel and messaging across all clients.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Identified target market and key segments through in-depth analysis of markets and related trends.
Brand/Marketing Specialist
Bitewell Inc
Chicago, IL
05.2020 - 02.2021
- Managed, on boarded, and served as the primary point of contact for 200+ brands to join our online marketplace startup and continued to maintain client relationships
- Analyzed data and KPI's from marketing campaigns to improve future results and direct future marketing campaigns
- Reviewed campaigns to assess the success of each and progress against targets to help marketing leaders proactively adjust strategies - leading to a successful launch of the website.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Education
Bachelor of Arts - Marketing
Seattle Pacific University
Seattle, WA 09.2018 - 06.2020
Volunteering
Work with Junior Achievement WA to teach children financial literacy.
Timeline
Nectr Social
Organic Content Marketer
02.2021 - 11.2022
Brand/Marketing Specialist
Bitewell Inc
05.2020 - 02.2021
Bachelor of Arts - Marketing
Seattle Pacific University
09.2018 - 06.2020
Photographer / Social Media Strategist
Freelance
06.2018 - Current
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