Jonathan Osborne
Senior Social Media Strategist
Tacoma,WA
Summary
Experienced with developing innovative social media strategies that boost brand engagement. Utilizes data-driven insights to optimize campaigns and achieve marketing goals. Track record of leveraging creative content and analytics to drive measurable success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Social Media Strategist
AMP Agency
03.2018 - Current
- Analyzed performance metrics, refining strategy based on data-driven insights.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Stayed current on emerging trends within the realm of social media as well as industry developments by attending webinars, conferences, and networking events, applying newfound knowledge to enhance ongoing strategies.
- Co-developed and implemented social media strategy playbooks to standardize best practices and improve campaign performance
- Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
- Maintained an up-to-date content calendar that ensured timely deployment of posts aligned with marketing objectives.
- Increased audience engagement with innovative content and consistent posting schedules.
- Managed multiple platforms simultaneously, ensuring cohesive messaging and branding across channels.
- Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.
- Optimized social media profiles and content for SEO, driving organic traffic to company website.
- Coordinated live events coverage on social media platforms to boost engagement and amplify key moments during conferences or product launches.
Sales/Instagram Coordinator
Nordstrom
10.2017 - 03.2018
- Consistently hit and exceeded sales goals by 20%.
- $345,000 in merchandise sold in two month period.
- Sales numbers tracked to become a Pacesetter in first year.
- Managed Instagram for Women’s Shoe Department (Southcenter), creating trend-focused content that increased engagement and customer interest.
- Aligned product launches with social content calendar, driving awareness and contributing to sales performance.
Account Management Intern
JayRay Ads and PR
01.2017 - 04.2017
- Monitored media coverage for clients and created monthly reports of positive, negative and neutral publicity using Cision.
- Created press releases to send out to media regarding new clients and campaigns.
- Assistant social media manager for three clients and JayRay (Facebook, Twitter, Instagram, LinkedIn).
- Managed client satisfaction surveys of JayRay's 20+ clients and created follow-ups.
- Event Coordination for various client and agency needs.
Public Relations Intern
CWU Athletics
03.2016 - 06.2016
- Managed Instagram for Central Washington University Track and Field, building the program’s social presence from the ground up.
- Developed and executed a consistent content strategy, producing weekly posts with a cohesive voice and brand tone.
- Launched a new digital content stream to highlight athlete stories, motivational content, and track meet coverage, improving accessibility for fans and the public.
- Collected and synthesized athlete data through surveys to create engaging biographies and highlight key achievements for web and social use.
- Captured high-quality action photography to support social media and website content, enhancing visual storytelling and audience engagement.
Marketing Consultant
CWU "Observer"
04.2015 - 06.2016
- Met with/call about 15 clients per week to discuss advertising strategies for their business in our newspaper
- Demonstrated products to show potential clients benefits and advantages and encourage purchases
- Established short and long term relationships with clients
- Attended national leadership and advertising convention - College Media Business and Advertising Managers (CMBAM)- to learn and collaborate on new sales and business strategies with Universities and business around the country
Education
B.A - Public Relations, Advertising
Central Washington University
Ellensburg, WASkills
Social media strategy
Analytics and reporting
Social listening
Audience engagement
Competitor analysis
Content strategy
Sprout Social
Trend monitoring
Certification
Management Accelerator part of Black Leadership Academy, McKinsey & Company
Projects
Boys & Girls Clubs of South Puget Sound
Assisted with creating and implementing media relations and social media strategy for BGCSPS while interning with JayRay. Team was tasked to create interest in advance without revealing NBA star and former club member Isaiah Thomas would be present to cut the ribbon himself for the grand opening of Isaiah Thomas Court. (http://www.jayray.com/work/boys-girls-clubs-south-puget-1/)
- Produced outreach materials, including media alert, news release, fact sheet, website copy and social media posts
- Managed social media during the event, posting photos and videos on Twitter and live streaming on Facebook
- Over 6,480 engagements on Twitter, including retweets by Isaiah Thomas and the Boston Celtics
- 2,770 organic views of the Facebook Live video; the post attracted 6,870 people and had 424 reactions, comments and shares
CWU Advertising Club
- Social Media Coordinator in charge of Facebook and Twitter
- Partnered with LiveNation promoting their Sasquatch and Watershed festivals
- Collaborated with Starlight Lounge and 88.1 "The Burg" for promotion and contests
- Created fun ticket giveaways via social media including scavenger hunt and photo contests
Timeline
Management Accelerator part of Black Leadership Academy, McKinsey & Company
06-2022
Senior Social Media Strategist
AMP Agency
03.2018 - Current
Sales/Instagram Coordinator
Nordstrom
10.2017 - 03.2018
Account Management Intern
JayRay Ads and PR
01.2017 - 04.2017
Public Relations Intern
CWU Athletics
03.2016 - 06.2016
Marketing Consultant
CWU "Observer"
04.2015 - 06.2016
B.A - Public Relations, Advertising
Central Washington University