Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Jonathan Oye

Nashville,TN

Summary

Dynamic Creative Director and Co-Founder at Oye Coffee Co, adept at brand development and retail partnerships. Proven track record in driving year-over-year sales growth and enhancing consumer engagement through innovative marketing strategies. Skilled in data analysis and team leadership, fostering high-performing teams to achieve strategic goals in competitive markets.

Overview

10
10
years of professional experience

Work History

Creative Director/ Co-Founder

Oye Coffee Co
Nashville, TN
01.2022 - Current
  • Launched and scaled a premium ready-to-drink (RTD) coffee brand, securing retail placement in national and regional chains including The Fresh Market, Kroger, and Turnip Truck.
  • Led end-to-end brand development, from product formulation and packaging to go-to-market strategy and DSD distribution.
  • Negotiated and managed retail and distributor partnerships, driving consistent year-over-year sales growth and expanding market presence across the Southeast.
  • Oversaw production, supply chain logistics, and quality control for all SKUs, including specialty Ethiopian cold brew and Peru decaf options.
  • Directed all marketing initiatives, including influencer collaborations, event activations, and retail promotions, increasing brand visibility and consumer engagement.
  • Built and led a cross-functional team, fostering a high-performance culture focused on innovation, accountability, and customer experience.

Key Account Manager

Milo's Tea Company
Houston, TX
03.2019 - 06.2024
  • Managed and grew key accounts by developing strong relationships, identifying opportunities, and implementing effective sales strategies.
  • Headquarters is responsible for Albertsons, Sprouts, and KeHE, with expectations to grow the business by adding new Central Texas retailers.
  • Managing customers directly and with broker partners. Managed several accounts, with a total volume of $4 million. Controlled a $350k trade budget, conducting ROI analysis to decide the most impactful use. Routinely worked with the distributor sales reps and managed store support team in two states

Regional Sales Manager

Neuro brands water
Houston, TX
01.2015 - 04.2021
  • Managed regional sales operations across the Central U.S., driving territory growth and expanding the retail presence for Neuro functional beverages.
  • Developed and executed strategic sales plans to grow volume, increase ACV, and maximize ROI in key accounts, including convenience, grocery, and natural channels.
  • Built and nurtured relationships with distributor partners, field teams, and brokers to ensure consistent execution of in-store promotions, merchandising, and new item launches.
  • Analyzed sales data, market trends, and performance metrics to identify opportunities and adjust strategies to meet quarterly and annual revenue goals.
  • Led regional trainings, ride-alongs, and retail blitzes to improve brand education and strengthen field sales engagement.
  • Collaborated with marketing and brand teams on regional activations, event sponsorships, and point-of-sale campaigns to increase consumer trial and awareness.

Education

BA - Business Administration

University of Tennessee at Chattanooga
05.2014

Skills

  • Nieslen/IRI
  • Market strategy
  • Brand development
  • Retail partnerships
  • Team leadership
  • Sales strategy
  • Data analysis
  • Consumer engagement
  • Event marketing
  • Analytics
  • Business and Revenue Development
  • Retailer Management
  • High Performing Teams
  • Innovation and Insight
  • Strategic Planning
  • Collaboration
  • Marketing and Public Relations

Timeline

Creative Director/ Co-Founder

Oye Coffee Co
01.2022 - Current

Key Account Manager

Milo's Tea Company
03.2019 - 06.2024

Regional Sales Manager

Neuro brands water
01.2015 - 04.2021

BA - Business Administration

University of Tennessee at Chattanooga

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Jonathan Oye