Jonathan Prince
Palm Desert,CA
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
33
33
years of professional experience
Work History
Director of Sales
SweetLeaf\Wisdom Natural Brands
4 2023 - 9 2024
- Maximized ACV at Western chain accounts including Sprouts with 1,332 new distribution points
- Set record settings For U coupon program at Albertsons
- Albertsons ACI HQ with 720 new distribution points, using story-telling selling, best-customer demographic tools
- Drove zero-sugar maples syrup to #1 in Southwest
- 1,200 other new distribution points including Harmon’s, Erewhon, Good Food Holdings, and Natural Grocers executing HH contracts
- Social influencer smoothie at Erewhon
- Placed 3rd party merchandising team for SLC.
Director of Sales
Zevia
11.2020 - 11.2022
- Opened, managed, and profitably grew national accounts in the USA 30% - 50% in SPINS, including drug channel, military worldwide, distributors, Albertsons, SoCal, SW, SoCal Gourmet Grocery Chains and Natural Chains, CVS (with highest TDP, 16,000), DeCA, Lifetime Fitness, Food Service NRA Show, AFS, AWG, VMC, Harmon's, Price Chopper KS, Harps, Pyramid Group, Homeland, Crest, Reasor's, Vallarta, Fiesta Mart, UC Irvine
- 45 Headquarter Accounts, 1 broker group, and 15 distributor reps at KeHE and UNFI
- Achieved highest Albertsons SKU Count in any division in cold box and dry set.
VP International and Specialty Sales
Zevia
02.2011 - 11.2020
- Built entire Canadian business channel form zero, developing Loblaw, Sobeys, London Drug, Sav-On, Longo's, Goodness Me, Choices, Whole Foods, Shoppers Drug, Safeway, UNFI, Horizon, PSC, Quebec, and the former Target Canada
- Expert at CHFA, Loblaws Kick-Off, Sial, and Anuga in Germany
- Built consumer base in Canada
- Overran 3 knock-off brands, competing for my brand’s shelf space.
Specialty and International Sales Manager
Nature's Gate| Levlad
12.2003 - 02.2011
- Grew my sales territories from 0 to 40% of the branded division total business
- Developed all international business from 0 - $5M in 20 countries including Taiwan, China, Singapore, Philippines, Australia, New Zealand, Canada, Hong Kong, South Africa, New Zealand, Singapore, Israel, Russia, Korea and Japan
- Completed 40 international tradeshows., including Natural Products Expos, Sial China, Cosmoprof China
- Developed distributors in 3 Chinese territories, Beijing, Shanghai, Guangdong
- Developed military business for Nature's Gate, and Beauty Industry class of trade resulting in the sale of the Petal Fresh brand.
Senior Sales Manager
Jason Natural Products Inc.
01.2000 - 06.2003
- Drove sales from $3.5M - $4.5M in 2002 across all channels
- Category Captain for Ralph's HABA set with innovation in shelf design that lasted for 15 years at store level, and grew business 360%
- Built 16' planogram lab at the Jason office and duplicated it at Tree of Life HQ
- Drove sales in Whole Foods U.K.(Fresh and Wild) and Korean Distributor with in person trainings
- Crafted partnership with Whole Foods USA which increased business 35% in 2002.
Director of Sales
Cosmania
01.1990 - 06.1999
- Build 1st cosmetic disruptor start-up from 0 - $10M, in the drug, club, duty free, fashion, and export
- Invented mylar pre-decorated nails, with designs still selling at Claire's Boutique to this day
- Invented lipstick and nail polish multipacks for the club and duty-free channel
- Innovator of the 1st individualized packaging, Alpha Hydroxy Acid, and Vitamin C creams
- Managed 9 consecutive NACDS and ECRM trade shows, and attended the 1st ECRM show.
Education
BA - Psychology
UCSB
Santa Barbara, CaliforniaMBA - Finance and Management
Pepperdine
Sherman Oaks, CaliforniaSkills
Sales team motivation
Timeline
Director of Sales
Zevia
11.2020 - 11.2022
VP International and Specialty Sales
Zevia
02.2011 - 11.2020
Specialty and International Sales Manager
Nature's Gate| Levlad
12.2003 - 02.2011
Senior Sales Manager
Jason Natural Products Inc.
01.2000 - 06.2003
Director of Sales
Cosmania
01.1990 - 06.1999
Director of Sales
SweetLeaf\Wisdom Natural Brands
4 2023 - 9 2024
BA - Psychology
UCSB
MBA - Finance and Management
Pepperdine
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