Summary
Overview
Work History
Education
Skills
References
Timeline
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Jonathan Shuford

Jonathan Shuford

Nashville,TN

Summary

Experienced and well-connected music and media executive looking for new challenges. Extensive background in music industry with deep knowledge of current trends, understanding of digital platforms, ability to lead teams both in-person and remotely, and a wealth of hands-on experience creating engaging marketing campaigns, revenue-driving promotions, and events.

Overview

21
21
years of professional experience

Work History

Program Director / Director of Branding

iHeartRadio
Nashville, TN
08.2007 - Current
  • Managed all broadcast and digital operations for eight radio stations across four cities, both in-person and remotely
  • Created and executed musical strategy for each brand based on analytics, and leveraged existing record label and artist relationships to meet that strategy
  • Curated each brand's digital presence, including online promotions and social media campaigns
  • Created from the ground up two annual concert events in Nashville that grew in audience size, revenue, and impressions each year beginning in 2016
  • Created, marketed, and oversaw execution of exclusive consumer engagement campaigns either directly involving or supporting major recording artists including Taylor Swift, Maren Morris, Lizzo, Avril Lavigne, Halsey, Dua Lipa, 5 Seconds of Summer, Demi Lovato, Nick Jonas, and more
  • Spearheaded annual fundraising partnership with Seacrest Studios and Monroe Carrell Jr. Children's Hospital, raising over $1 million for hospital
  • Worked collaboratively with local and national sales teams to recognize client KPIs and faciliate mutually beneficial promotional campaigns to achieve success
  • Hired, developed, and led teams across three brands simultaneously

Music Director

WABB, Inc.
Mobile, AL
02.2003 - 08.2007
  • Directed and implemented musical strategy for the brand
  • Communicated directly with record label and artist partners to determine potential partnership opportunities
  • Curated live, on-air and digital content for nightly program

Education

Bachelor of Arts - Music Business

University of South Alabama
Mobile, AL
05-2006

Skills

  • Strategic Leadership
  • Artist/Record Label Relations
  • Brand Marketing
  • Event Creation and Management
  • Social Media and Promotions
  • Creative Thinking
  • Partnership Development
  • Verbal and Written Communication
  • Staff Development and Mentorship
  • Audio Production

References

References available upon request.

Timeline

Program Director / Director of Branding

iHeartRadio
08.2007 - Current

Music Director

WABB, Inc.
02.2003 - 08.2007

Bachelor of Arts - Music Business

University of South Alabama

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Jonathan Shuford